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Content Creators should speak up on issues that they feel need to be addressed to Engage Large Audience. Pixabay

Keeping fans engaged and dealing with trolls are not the only challenges that bother new-age Instagrammers or YouTubers. Maintaining a balance between their original content and that promoted by the brands they collaborate with, is on top of the mind of some of India’s successful social media Content Creators.

For YouTube and Instagram sensation Sejal Kumar, shedding inhibitions is the key to success in the social media space.


“We are the first generation creators. When it comes to brands and collaborations, a lot of people think that they can take advantage of us… they tend to take us for granted. But creators have power. They should speak up on issues that they feel need to be addressed,” said Sejal while participating at the inaugural ‘Instagram Experience’ (IGX) event over the weekend.

Sejal posts a wide variety of content related to lifestyle, travel, fashion, acting and singing, for her 1.17 million subscribers and 6.48 lakh followers on Instagram.

Mallika Dua, who has 7.71 lakh followers on Instagram and over 55,000 subscribers on her YouTube channel, feels that one should learn to say no when it comes to uninteresting content pushed by brands.

“I have strict guidelines on what I endorse and I what do not,” said Dua, who worked as an advertising professional before focusing on her social media content to carve out a new career.


Maintaining a balance between their original content and that promoted by the brands they collaborate with, is on top of the mind of some of India’s successful social media Content Creators. Pixabay

Malayalam actress Priya Prakash Varrier, who shot to fame with her ‘wink song’ ‘Manikya Malaraya Poovi…’ from the film ‘Oru Addar Love’, believes social media has made the celebrity that she is today.

“Initially Instagram was a private space and suddenly something happened. It was surreal to me as I could not figure out what was happening to my account. There was rush of followers every day. After that I realised that I need to try and make my feed interesting,” she said.

Asked if she felt the pressure to keep up with the expectations, Varrier said she enjoyed it.

Pooja Dhingra, who started her business 10 years ago with a phone in her kitchen, bets on the power of the social media.

Dhingra first started using Facebook to share what she baked and how, and then moved on to Instagram. She now calls herself “Macaron Lady” and has 3.6 million followers on Instagram.


Content Creators are Expected to be real with people in Order to get Love And Catch Audience’s Interest. Pixabay

Asked about her key to success on the social media, she emphasised on being authentic. “I think it’s about being real. The people can see through it. If you are being real with people, you get love in return,” she said.

Sejal stresses on being a adventurous. “Don’t be afraid. The Internet really changes at the speed of light. If you try something and it does not work, people will forget it. So keep trying new things,” she said.

ALSO READ: TikTok Owner Launches its First Rumoured Smartphone Device

But staying safe and dealing with trolls remain the top concerns for social media creators across platforms, though of late many of these platforms have started giving creators more control over who they interact with. Instagram’s ‘Restrict’ feature, for example, allows users to prevent online bullies from reaching them. (IANS)


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Surgeons attached a pig kidney to a pair of large blood vessels outside the body of a deceased recipient so they could observe it for two days, and the kidney did what it was supposed to do.

Scientists temporarily attached a pig's kidney to a human body and watched it begin to work, a small step in the decades-long quest to one day use animal organs for lifesaving transplants.

Pigs have been the most recent research focus to address the organ shortage, but among the hurdles: A sugar in pig cells, foreign to the human body, causes immediate organ rejection. The kidney for this experiment came from a gene-edited animal, engineered to eliminate that sugar and avoid an immune system attack.

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Photo by Wikimedia Commons

Killer Smog in Delhi.

Developed by the Indian Institute of Tropical Meteorology (IITM), Pune, a Decision Support System (DSS) that extends the ability of the existing air quality early warning system (AQEWS) to have decision-making capability for air quality management in Delhi-NCR was launched on Tuesday.

The website for the DSS (https://ews.tropmet.res.in/dss/) is designed to help the Commission for Air Quality Management for NCR and Adjoining Areas (CAQM) by delivering quantitative information about the contribution of emissions from Delhi and its 19 surrounding districts; the contribution of emissions from eight different sectors in Delhi; and the contribution from biomass-burning activities in the neighbouring states.

These information would assist in managing the air quality in a timely manner, a release from the Ministry of Earth Sciences said.

The need was stated by the CAQM, which was formed by the Ministry of Environment, Forest and Climate Change, during a meeting held in January 2021.

Recently, the Commission reviewed the progress made by IITM and had in principle approved the current version of DSS for air quality management in the Delhi-NCR. The IITM has also developed a new website for DSS with the entire system made operational, the release said.

Union Minister of State for Earth Sciences, Jitendra Singh, while launching the website for AQEWS on the occasion of 'Azadi Ka Amrit Mahotsav' week organised by the Ministry of Earth Sciences, said, "DSS is a significant contribution to 'Azadi Ka Amrit Mahotsav' on behalf of MoES and IITM and suggestions are invited on this issue."

The website also has a feature whereby the users can create their own emission reduction scenarios (from 20 different districts, including Delhi) so as to examine the possible projected improvement in air quality in Delhi for the next five days.

"This information would explicitly highlight the most important emission sources responsible for the degradation of air quality in Delhi and suggest possible solutions to ameliorate the same. With a plethora of quantitative data, the AQEWS integrated with DSS could become a user-friendly tool for air-quality management in and around Delhi," the release said. (IANS/JB)

Keywords: Delhi, India, Pollution, IITM, Ministry of Earth Sciences


Photo by GOI.

On the first day of the two-day meeting of BJP and Rashtriya Swayamsevak Sangh (RSS) leaders on Tuesday, discussions were held on important issues related to education and the National Education Policy-2020

On the first day of the two-day meeting of BJP and Rashtriya Swayamsevak Sangh (RSS) leaders on Tuesday, discussions were held on important issues related to education and the National Education Policy-2020. Apart from senior RSS leader Suresh Soni, representatives of various organisations associated with the Sangh Parivar -- working in the field of education -- were present in the meeting in New Delhi.

According to sources, Union Education Minister Dharmendra Pradhan, who attended the meeting on behalf of the government, shared information related to the National Education Policy-2020 and the government's policy on important issues related to the education sector. Pradhan also shared details of the efforts being made by the government in the field of education.

Discussions were also held regarding the impact of the situation arising out of Corona and how much it has affected the education sector. In the meeting, the RSS leaders asked several questions and provided suggestions to the Union Minister regarding the education policy of the government.

According to the sources, RSS wants the policy to be implemented expeditiously. All aspects related to the policy were discussed in Tuesday's meeting. On the second and the last day of the meeting on Wednesday, special issues related to education will be discussed in which representatives of various organisations of the Sangh, Union Ministers and several BJP leaders will be take part.

Meanwhile, in order to convey its point of view to the government on various issues, the Sangh keeps on calling such coordination meetings related to specific issues, in which RSS representatives -- working in that particular area -- provide feedback to the government. (IANS/JB)


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