Never miss a story

Get subscribed to our newsletter

US Cheesemakers Growing, Changing With the Times. VOA

When you hear two middle-aged men in Green Bay, Wisconsin, talking about statistical records, it’s easy to assume they are discussing sports.

After all, Green Bay is home to the legendary Packers of the National Football League, who so dominate the local culture that the city’s public buses have green and gold stripes to honor the team’s colors.

But two guys chatting in amazement over the record figure of 2,555 weren’t talking about passing or rushing yards, or anything at all to do with the beloved Packers.

They were talking about cheese.

Guests at the U.S. Cheese Championship gala could help themselves to samples from a giant wheel of Swiss cheese that had been among the cheeses judged in the competition, in Green Bay, Wis., March 7, 2019. VOA

Growing interest

In the United States these days, cheese is emerging as a product and point of pride that in some circles is beginning to rival that of local sports teams.

That was clear at the United States Championship Cheese Contest held here last week, where a crowd of about 500 people packed a ballroom to see a champion named. Two days earlier, a steady stream of people watched judges sniff, taste, spit and rate nearly 3,000 different cheeses from across the nation.

“It’s become a phenomenon,” said John Umhoefer, executive director of the Wisconsin Cheese Makers Association, which organizes and hosts the contest every other year. “People fly in from across the country to go to this.”

A Baby Swiss cheese made by Guggisberg Cheese in Ohio was named the overall champion. Two aged Goudas made by Marieke Gouda, a Wisconsin company, finished second and third in the competition that also chose winners in 116 categories.

The contest has come a long way from its humble beginnings in a butter factory’s garage in 1981.

“There was a boat in there, and six people judging a couple hundred cheeses,” said Umhoefer, whose organization also hosts a biennial world championship contest in Madison, Wisconsin. “Now, we’ve got 2,555 cheeses, butters and yogurt, and we’re in Lambeau Field” — home of the Packers.

At the gala event to announce the winner at the U.S. Cheese Championship, ticket-holders got to sample dozens of cheeses, including the always-popular cheddar, in Green Bay, Wis., March 7, 2019. VOA

The contest bills itself as the nation’s largest technical cheese, butter and yogurt competition.

In a state called America’s Dairyland, where locals are called “cheeseheads,” the changes in the industry and products that have swept across the nation have played out here on a larger scale.

“There are so many more good producers of cheese in the United States than there used to be,” said Gordon Edgar, who has been a cheese buyer for San Francisco’s Rainbow Grocery cooperative since 1994 and has written two books, “Cheesemonger: A Life on the Wedge” and “Cheddar: A Journey to the Heart of America’s Most Iconic Cheese.”

“There are all sorts of cheeses that weren’t made in the U.S. for a long time, if ever,” he said.

Judges smell a sample of one of the 2,555 cheeses entered in the U.S. Championship Cheese Contest, in Green Bay, Wis., March 5, 2019. Smell is just one criterion in the technical competition of the contest that began in 1981. VOA

Cheesemaking history

Cheesemaking is by no means a new industry in the U.S. English colonists and Irish immigrants brought it to New England, while Swiss and German immigrants brought it to Wisconsin.

Farmstead operations, with cheese made from a farm’s cows, gave way to cooperatives and commodity cheese — mozzarella is the top-produced cheese in the U.S.

Two forces brought change among U.S. cheese producers. The counterculture and back-to-the land movements of the 1960s and 1970s sparked people to make cheese on their own farms. From there sprang small artisanal cheese companies.

In Wisconsin, agricultural leaders in the 1990s were faced with the prospect of California becoming the country’s top dairy producer. Unwilling to lose its leadership position, local governments got to work.

Tax breaks helped dairy producers and cheese plants modernize. Other government funding led to the founding of the Dairy Business Innovation Center and the spread of smaller, specialty cheese operations throughout the state.

In 1997, Wisconsin made 50 million pounds of specialty cheese. By 2007, that figure grew to 174 million. In 2017, the most recent available statistic, the total was 799 million — 47 percent of specialty cheese made in the U.S.

Throughout the U.S., consumers wanted more locally produced and unique foods, and the cheese industry was well-positioned to meet the demands.

Judges at the U.S. Cheese Championship give visitors to the gala a chance to see how they do their job and to ask questions, in Green Bay, Wis., March 7, 2019. The first step is pulling out a piece of cheese to sample from a 40-pound block of cheddar. VOA

Low prices, tariff anxiety

Despite an enthusiastic market for specialty cheese, these are tough times for the dairy industry. More than 1,000 Wisconsin dairy farms have closed in the past two years. Milk prices have been low, and cheese exports to Mexico and China have dried up because of tariffs.

“With an event like this, you see the innovation and you see how people are trying to market their way out of the doldrums,” Umhoefer said of the contest. “The commodity price is low, but that just means you need to make something better than a commodity.”

Many U.S. cheesemakers are succeeding at doing that.

Besides the contest in Green Bay, cheese fans have filled tents and convention centers throughout the U.S.

In 2016, a U.S.-made cheese, Grand Cru Surchoix by Roth Cheese of Monroe, Wisconsin, won the world cheese championship for the first time since 1988.

ALSO READ: US Health Officials Restrict Sales of E-Cigarettes

In 2017, Andy Hatch of Uplands Cheese Company in Dodgeville, Wisconsin, was the first U.S. cheesemaker honored by the prestigious international Slow Food Award.

“In the past, people would come into the store and say they had visitors coming from France, so they would want to buy French cheese to impress them,” Edgar said of the customers he’s seen in 25 years. “Now if they have visitors, they want to buy American cheese to impress them, to show them how good American cheese is. That’s just a complete switch.” (VOA)


Photo found on Google Images

Savitribai Khanolkar, the designer of Param Vir Chakra

Eve Yvonne Maday de Maros, the woman who designed the Param Vir Chakra, was born in 1913 in Neuchatel, Switzerland. It was believed that she came to India to understand the country's culture and tradition.

She got to know about India's spiritual and cultural wealth at a very early age through holistic education which she received. Soon, Eve Yvonne fell in love with a Maharashtrian named Vikram Khanolkar, who was a young army officer, and was undergoing training at the Royal Military Academy in the United Kingdom.

Keep Reading Show less
Photo by Adam Winger on Unsplash

The whole salon environment at home believes that services at home are undoubtedly the best option during the unusual crisis.

In this world full of technological advancement where everything is now home-delivered, even the most essential beauty services are now available at your doorstep? Let the pampering sessions begin. The whole salon environment at home believes that services at home are undoubtedly the best option during the unusual crisis.

IANSlife brings you the co-founder of YES MADAM, Mayank Arya who speaks of the benefits of at-home salon services.

We all prefer comfort over anything and everything. Nothing is more comfortable than getting everything under your own roof. One of the most amazing perks of subscribing to an at-home salon service provider is that you can watch your favourite TV show or OTT series while having your hair treated or nails done. Amidst, Covid-19 and working from home some of the beauty services can be taken simultaneously. Getting beauty services at your home keeps you relaxed and calm. During festivals when you are already busy the on-demand salon services can do wonders for your mind, body and soul.

woman lying on sofa Nothing is more comfortable than getting everything under your own roof. | Photo by Inside Weather on Unsplash

Keep Reading Show less
Photo by Helena Lopes on Unsplash

India has been ranked 139 out of 149 countries in the list of UN World Happiness Report 2021.

By Aishwarya Jain

According to the World Happiness Report 2021 which was released by the UN Sustainable Development Solutions Network, Finland was once again crowned as the world's happiest country. India has been ranked 139 out of 149 countries in the list of UN World Happiness Report 2021. To make society happy, firstly it is really important to spread awareness on how it is okay to relax, chill and take a break. People tend to normalise overworking, which is so wrong. Of Course, we need a job to live and sustain ourselves but you shouldn't be working yourself to death, and the fact that this is seen as normal is really worrying. You spend more hours at work than you do awake at home, so if those hours are drenched in misery then sadness basically becomes the norm. A study from Gallup (2017) found that happier employees were more engaged, which resulted in improved customer relationships, and a 20 percent increase in sales.

Also, lowering down the crime level would act as a major factor towards a happy society. People who witness crimes, or come across evidence of a crime in their local area, can suffer anxiety and may feel demoralised or powerless. We should also teach them to stop judging people by materialistic things and accept everyone with all their flaws. Media plays an important role in making society happy because they have the power of reaching out to billions of people and helping them out through a solution-based approach.

woman in black shirt smiling beside woman in black shirt Media plays an important role in making society happy because they have the power of reaching out to billions of people and helping them out through a solution-based approach. | Photo by Dave Goudreau on Unsplash

Keep reading... Show less