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China Will Get an ‘Understanding India’ Programme To Facilitate Cultural Exchange

"We would like to demystify the idea of India through this programme."

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India, China
PM Modi meets Xi Jinping, wikimedia commons

India plans to launch an “Understanding India” programme in China to “demystify” the country and create a better understanding of it.

Despite being immediate neighbours, India and China lack people-to-people contact and cultural exchange.

Indian Council of Cultural Relations President Vinay Sahasrabuddhe, who was in Beijing to attend the World Congress of Philosophy, said that by watching Bollywood and reading websites one can know India only superficially.

India and China on Saturday agreed on a joint economic project in Afghanistan, sources said after a two-day summit between Prime Minister Narendra Modi and Chinese President Xi Jinping here.
Representational Image, wikimedia commons

“India cannot be understood by simply reading books and visiting websites. India is an experience,” Sahasrabuddhe said.

“In most big countries like China, we are trying to have some kind of ‘Understanding India’ programme which will be a structural programme.”

The Rajya Sabha MP said that India was a “riddle” to the people outside because of its diversity and coexistence of masses despite the economic disparity in the country.

“We would like to demystify the idea of India through this programme,” Sahasrabuddhe added.

He also said the Indian cultural centres across the world that don’t have any name will be named after Indian monk Swami Vivekananda.

India, China
India is an experience

The cultural centre at the Indian Embassy in Beijing was named after the spiritual leader on Tuesday.

Also Read: Indian Art Forms in International Festivals Through Sands of Culture Series

“We respect everybody. There are Nehru centres; there are Mahatma Gandhi centres; there are Tagore centres but there are centres that did not have any names… so we thought it was fit to name all those under Swami Vivekananda because he symbolizes Indian culture in a multiple ways. He is an inspirational hero,” said Sahasrabuddhe.

There are 37 Indian cultural centres in the world. (IANS)

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Microsoft Ready to Help Indian Startups, Says President Anant Maheshwari

Microsoft is focused as much on selling third party solutions as their own, and this co-sell motion has helped generate $8 billion in revenue for partners within 18 months

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FILE - Microsoft Corp. signage is seen outside the Microsoft Visitor Center in Redmond, Washington, July 3, 2014. VOA

Armed with a cutting-edge technology platform, a well-established partner organisation and an expansion of M12 venture fund, Microsoft is ready to help Indian startups across the spectrum embrace the next phase of growth, Anant Maheshwari, President, Microsoft India, said here on Monday.

India, which saw a tremendous growth in the startup space in the last couple of years, is now witnessing a growth in the business-to-business (B2B) tech startups coming up with innovative ideas to deal with local problems.

“With our intelligent tech expertise, deep focus on trust and unique global go to market partnering, we empower unicorns and startups to scale sustainably at a global level,” said Maheshwari.

“We remain excited about India’s entrepreneurial startup potential and will continue to accelerate it as a growth engine for the economy,” he added.

India witnessed a dramatic rise of eight unicorns in 2018 from among the start-ups across verticals as against a mere nine in six years from 2011 till 2017, according to IT industry apex body Nasscom.

The start-ups joining the select club for their valuation over $1 billion are Oyo Rooms (hospitality), Zomato and Swiggy (food delivery), Udaan (retailer marketplace), Byju’s, (edu-tech), Paytm Mall (e-tail), Freshworks (software programmer) and Policybazaar (digital insurance).

Maheshwari said Microsoft is uniquely positioned to support Indian startups to achieve scale and evolve from market ready to enterprise ready.

Microsoft, Taiwan AI
A man walks past a Microsoft sign set up for the Microsoft BUILD conference at Moscone Center in San Francisco, April 28, 2015. VOA

The introduction of M12, Microsoft’s venture fund, in India in February is creating new value for startups, VCs and the company itself to maintain the pace and direction of innovation.

“M12 is looking at investing in innovators who have aligned their focus on cutting-edge technologies that better enable digital transformation. The portfolio development team at M12 is specifically built to help support and scale companies by leveraging the expansive resources of Microsoft,” said the company.

According to reports, venture capital investments in Indian tech business-to-business (B2B) start-ups have been trending upwards, with over $3.09 billion raised in equity funding across 415 deals in 2018 — 28 per cent more than $2.41 billion in 2017.

Also Read: Facebook’s Push to Become China’s WeChat May Kill it

Under the “Microsoft for Startups” initiative, startups can co-sell with Microsoft sales teams, get access to top tech VCs in the global arena and mentorship from industry veterans.

In less than 18 months, Microsoft for Startups has closed more than 120 co-sell deals with more than $126 million in active pipeline for startups.

Microsoft is focused as much on selling third party solutions as their own, and this co-sell motion has helped generate $8 billion in revenue for partners within 18 months. (IANS)