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China Will Get an ‘Understanding India’ Programme To Facilitate Cultural Exchange

"We would like to demystify the idea of India through this programme."

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India, China
PM Modi meets Xi Jinping, wikimedia commons

India plans to launch an “Understanding India” programme in China to “demystify” the country and create a better understanding of it.

Despite being immediate neighbours, India and China lack people-to-people contact and cultural exchange.

Indian Council of Cultural Relations President Vinay Sahasrabuddhe, who was in Beijing to attend the World Congress of Philosophy, said that by watching Bollywood and reading websites one can know India only superficially.

India and China on Saturday agreed on a joint economic project in Afghanistan, sources said after a two-day summit between Prime Minister Narendra Modi and Chinese President Xi Jinping here.
Representational Image, wikimedia commons

“India cannot be understood by simply reading books and visiting websites. India is an experience,” Sahasrabuddhe said.

“In most big countries like China, we are trying to have some kind of ‘Understanding India’ programme which will be a structural programme.”

The Rajya Sabha MP said that India was a “riddle” to the people outside because of its diversity and coexistence of masses despite the economic disparity in the country.

“We would like to demystify the idea of India through this programme,” Sahasrabuddhe added.

He also said the Indian cultural centres across the world that don’t have any name will be named after Indian monk Swami Vivekananda.

India, China
India is an experience

The cultural centre at the Indian Embassy in Beijing was named after the spiritual leader on Tuesday.

Also Read: Indian Art Forms in International Festivals Through Sands of Culture Series

“We respect everybody. There are Nehru centres; there are Mahatma Gandhi centres; there are Tagore centres but there are centres that did not have any names… so we thought it was fit to name all those under Swami Vivekananda because he symbolizes Indian culture in a multiple ways. He is an inspirational hero,” said Sahasrabuddhe.

There are 37 Indian cultural centres in the world. (IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)