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CII Partners With WhatsApp to Train SMEs Across India

WhatsApp and CII will also develop informative content to be distributed among entrepreneurs both in physical and digital formats

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WhatsApp
WhatsApp working on fingerprint authentication for chats: Report. Pixabay

The Confederation of Indian Industry (CII) on Monday announced that it would work with WhatsApp to educate and train small and medium enterprises (SMEs) on how WhatsApp Business app can help them grow their businesses.

Facebook-owned WhatsApp and the CII will work to enhance business communication for Indian SMEs through CII’s SME Technology Facilitation Centre.

The centre was set up in 2016 with the objective of creating awareness amongst SMEs on technological solutions that can be adopted to enhance their overall competitiveness.

“The centre provides an opportunity to its technology partners to expand their market and reach out to SMEs spread through out the country with their product and services,” said Neerja Bhattia, Executive Director, CII.

There will be on-ground trainings for SMEs on the features and best practices for WhatsApp Business app. The business owners will have the opportunity to attend training webinars that will help them grow and expand.

WhatsApp
WhatsApp on a smartphone device.

Launched in January, the WhatsApp Business app helps SMEs enhance their reach with specific tools to make communicating with customers more efficient.

More than three million people are already using the WhatsApp Business app worldwide.

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“Small businesses need to meet their customers where they are, and in India, that’s on WhatsApp. With the WhatsApp Business app, small businesses can easily and efficiently connect with their customers,” said Ben Supple, Public Policy Manager, WhatsApp.

WhatsApp and CII will also develop informative content to be distributed among entrepreneurs both in physical and digital formats. (IANS)

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The Challenges, Growth and Prospects of Olive Oil Industry in India

Discussing the growth, prospects of olive oil in India

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Olive oil
For the first time in the country, experts in India will hold a panel discussion about the olive oil industry. Pixabay

BY PUJA GUPTA

For the first time in the country, experts in India will hold a panel discussion on the challenges, growth and prospects of the olive oil industry on the 13th of December at PHD Chamber of Commerce & Industry.

Rahul Upadhyay, President and Akshay Modi, Vice-President at The Indian Olive Association (IOA) will be hosting the Annual Public at the Lakshmipat Singhania Auditorium. The session will discuss the transition of olive oil from being a foreign oil to a homegrown oil with which the citizens of India can now reckon with.

The panel moderated by senior food and travel writer Rupali Dean will spearhead the session on Olive Oil In India-2.0. The panel of speakers will include noted restaurateurs, chefs, nutritionists, food researchers and biologists, entrepreneurs, retailers, food, health and fitness experts.

Olive oil india
The Indian Olive Association focuses on the problems confronting the emerging sector of olive oil and table olives in India. Pixabay

Upadhyay said, “The Indian Olive Association focuses on the problems confronting the emerging sector of olive oil and table olives in India. With Annual Public Session, we attempt to bring together the doyens from the food and health industry to discuss the problems and offer solutions that will accelerate the growth of olive oil in India.”

Akshay Modi, Vice-President at The Indian Olive Association (IOA). “The Annual Public Session is a platform that brings together all the diverse stakeholders to speak a unified voice for the greater good of the category of olive oil in India.”

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The Indian Olive Association (IOA), the national apex association of olive oil producers, growers, distributors, importers, users and consumers in India works to promote consumption and expand the market for olive oil and table olives. The association focuses on the problems confronting this emerging sector in India. Macro-economic factors like GST, Import Duty and issues with respect to the import of both table olives and olive oil are taken up by IOA with multiple authorities to streamline the import process and ensure a steady growth for this category. (IANS)