Tuesday March 19, 2019
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CII Partners With WhatsApp to Train SMEs Across India

WhatsApp and CII will also develop informative content to be distributed among entrepreneurs both in physical and digital formats

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WhatsApp working on fingerprint authentication for chats: Report. Pixabay

The Confederation of Indian Industry (CII) on Monday announced that it would work with WhatsApp to educate and train small and medium enterprises (SMEs) on how WhatsApp Business app can help them grow their businesses.

Facebook-owned WhatsApp and the CII will work to enhance business communication for Indian SMEs through CII’s SME Technology Facilitation Centre.

The centre was set up in 2016 with the objective of creating awareness amongst SMEs on technological solutions that can be adopted to enhance their overall competitiveness.

“The centre provides an opportunity to its technology partners to expand their market and reach out to SMEs spread through out the country with their product and services,” said Neerja Bhattia, Executive Director, CII.

There will be on-ground trainings for SMEs on the features and best practices for WhatsApp Business app. The business owners will have the opportunity to attend training webinars that will help them grow and expand.

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WhatsApp on a smartphone device.

Launched in January, the WhatsApp Business app helps SMEs enhance their reach with specific tools to make communicating with customers more efficient.

More than three million people are already using the WhatsApp Business app worldwide.

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“Small businesses need to meet their customers where they are, and in India, that’s on WhatsApp. With the WhatsApp Business app, small businesses can easily and efficiently connect with their customers,” said Ben Supple, Public Policy Manager, WhatsApp.

WhatsApp and CII will also develop informative content to be distributed among entrepreneurs both in physical and digital formats. (IANS)

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WhatsApp and NASSCOM To Come Up With Digital Literacy Training To Curb Fake News

"This training educates people throughout India to be mindful of the messages they receive and to verify the facts before forwarding,"

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The first training will be on March 27 in Delhi and will be followed by more planned interventions like hosting training workshops for representatives from rural and urban areas along with roadshows across numerous colleges. Pixabay

As part of the partnership, WhatsApp and NASSCOM Foundation will train nearly 1,00,000 Indians to spot false information and provide tips and tricks to stay safe on WhatsApp.

The co-created curriculum, which includes real-world anecdote tools that can be used to verify a forwarded message and actions that users can take like reporting problematic content to fact checkers and other law enforcement agencies, will be disseminated in multiple regional languages.

“We are excited to expand our partnerships with civil society to advance crucial digital literacy skills that can help combat misinformation share on WhatsApp,” Abhijit Bose, Head of India, WhatsApp, said in a statement.

“This training educates people throughout India to be mindful of the messages they receive and to verify the facts before forwarding,” he added.

The training will be imparted by volunteers from NASSCOM Foundation who will launch the “each one teach three” campaign that mandates every volunteer to share their learnings with three more persons leading to a network effect.

These volunteers will post their takeaways from the workshops on their social media handles to increase the reach of these safety messages.

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As part of the partnership, WhatsApp and NASSCOM Foundation will train nearly 1,00,000 Indians to spot false information and provide tips and tricks to stay safe on WhatsApp.
Pixabay

The first training will be on March 27 in Delhi and will be followed by more planned interventions like hosting training workshops for representatives from rural and urban areas along with roadshows across numerous colleges.

“The use of technology platforms like WhatsApp are inherently meant to foster social good, harmony, and collaboration, but are sadly being used by a small number of miscreants to entice anger and hatred by spreading false and doctored information,” Ashok Pamidi, CEO, NASSCOM Foundation, said.

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“This training educates people throughout India to be mindful of the messages they receive and to verify the facts before forwarding,” he added. Pixabay

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“I would like to urge all the connected citizens who want to join this fight against the spread of fake information, to come and help volunteer towards the cause,” Pamidi added.

Aspiring volunteers can register at www.mykartavya.nasscomfoundation.org

NASSCOM Foundation is the social arm of the industry body, National Association of Software and Services Companies (NASSCOM). (IANS)