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Cinema Shut Down to Allow OTT Platforms to Gain Profit

OTT platforms stand to gain as movie theatres shut

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OTT platforms
The OTT platforms will gain a major profit as people would want to sit home during the pandemic and binge-watch. Pixabay

The over-the-top (OTT) players in India stand to gain as a growing number of companies are now asking their employees to work from home and several states have ordered closure of cinema halls for a limited period in an effort to contain the spread of the novel coroanvirus.

Delhi Chief Minister Arvind Kejriwal on Thursday announced in a tweet that all movie theatres would remain shut in the city till March 31. Similarly, all malls, pubs and cinema halls in Karanata will stay closed for a week starting March 14.

Kerala Chief Minister Pinarayi Vijayan earlier this week also requested that cinema halls be closed till March 31.

OTT platforms
The over-the-top (OTT) players in India stand to gain as a growing number of companies are now asking their employees to work from home and several states have ordered closure of cinema halls for a limited period in an effort to contain the spread of the novel coroanvirus. Pixabay

With ample time at their hands and nowhere to go, it is only obvious that people will take advantage of the digital platforms at their disposal to get their quota of entertainment.

This offer many OTT players like Netflix, Amazon Prime and Hotstar among others to increase viewership on their platforms.

“The coronavirus pandemic has caused a significant shift in the way we operate, where work-life balance equations have also irreversibly changed,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR), told IANS.

“As schools remain closed, and more enterprises push for professionals to work from home, this will probably result in more OTT viewership. As streaming habits evolve, this could result in more OTT sign-ups and increased time spent on it, across genres,” he added.

With more than 30 OTT players and 10 music streaming apps in existence catering to various entertainment and media demands, Indians are prone to consuming content across an array of digital formats and platforms, according to a report from Mobile Marketing Association India and GroupM, a media investment group.

Disney’s video on-demand streaming service Disney Plus (Disney+) also arrived in India weeks ahead of its scheduled launch date via Hotstar.

OTT platforms
With more than 30 OTT players and 10 music streaming apps in existence catering to various entertainment and media demands, Indians are prone to consuming content across an array of digital formats and platforms. Pixabay

Hotstar, with over 400 million downloads, is one of the most downloaded apps in India, registering 2X installs and 3X growth in consumption in 2019 as compared to 2018.

According to Netflix, 70 per cent of its subscribers watch at least one film a week in India and as a percentage of overall time spent on the streaming platform, film viewing in the country is the highest for any country worldwide.

The company last last year said that that across 2019 and 2020 it will invest Rs 3,000 crore in content in India.

What is interesting to note is that the growing popularity of OTT platforms in India have also hit the cable TV business.

According to a KPMG report last year, Netflix and other OTT platforms are slowly but steadily eating the cable TV business.

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There was a decline of nearly 12-15 million active subscribers for the cable & satellite universe in the fourth quarter (Q4) of the financial year 2019, said the report.

However, the challenge for the OTT platforms would be to roll out new titles as scheduled as productions in some places have taken a hit due to restrictions amid the coronavirus spread that have so far killed over 4,700 people around the world. (IANS)

Next Story

Can TB Vaccine Fight COVID-19? Here is the Answer

TB vaccine a potential new tool to fight COVID-19: Study

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Researchers have found that Bacillus Calmette-Guerin (BCG), a vaccine for tuberculosis (TB), could be a potential new tool in the fight against the disease. Pixabay

Examining how the COVID-19 has impacted different countries, researchers have found that Bacillus Calmette-Guerin (BCG), a vaccine for tuberculosis (TB), could be a potential new tool in the fight against the disease.

The study that appeared in the pre-print repository medRxiv, proposed that national differences in COVID-19 impact could be partially explained by the different national policies respect to BCG childhood vaccination.

The BCG vaccine has existed for almost a century and is one of the most widely used of all current vaccines.

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BCG vaccine has a documented protective effect against meningitis and disseminated TB in children.

vaccine
The BCG vaccine has existed for almost a century and is one of the most widely used of all current vaccines. Pixabay

It has also been reported to offer broad protection to respiratory infections.

For the study, the researchers compared large number of countries BCG vaccination policies with the morbidity and mortality for COVID-19.

“We found that countries without universal policies of BCG vaccination (Italy, the Netherlands, the US) have been more severely affected compared to countries with universal and long-standing BCG policies,” said the study conducted by researchers from New York Institute of Technology (NYIT) College of Osteopathic Medicine in the US.

The number of confirmed coronavirus cases in the US has increased to 142,502, the highest in terms of infections globally, according to the latest tally from Johns Hopkins University’s Center for Systems Science and Engineering (CSSE).

The CSSE data showed that at least 34,026 people have died due to the disease in the country.

In Italy, which is one of the worst affected countries, 10,779 people have died due to COVID-19.

In this latest study on impact of BCG vaccination on COVID-19, researchers also found that countries that have a late start of universal BCG policy, for example, Iran had high mortality, consistent with the idea that BCG protects the vaccinated elderly population.

“There was a positive significant correlation between the year of the establishment of universal BCG vaccination and the mortality rate, consistent with the idea that the earlier that a policy was established, the larger fraction of the elderly population would be protected,” said the study.

vaccine
BCG vaccine has a documented protective effect against meningitis and disseminated TB in children. Pixabay

“For instance, Iran has a current universal BCG vaccination policy but it just started in 1984, and has an elevated mortality with 19.7 deaths per million inhabitants.

“In contrast, Japan started its universal BCG policy in 1947 and has around 100 times less deaths per million people, with 0.28 deaths. Brazil started universal vaccination in 1920 and also has an even lower mortality rate of 0.0573 deaths per million inhabitants,” the resulst showed.

Iran announced 2,901 new COVID-19 cases on Sunday as the total number of confirmed cases soared to 38,309. Also, the death toll from the disease reached 2,640 in Iran, while 12,391 patients have recovered.

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As the numbers of tuberculosis cases dropped in the late 20th century, several middle high and high-income countries in Europe dropped the universal BCG policy between years 1963 and 2010.

“The combination of reduced morbidity and mortality makes BCG vaccination a potential new tool in the fight against COVID-19,” the researchers concluded.

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Gonzalo H. Otazu of NYIT is the corresponding author of the study.

The COVID-19 death toll in Europe climbed to over 21,000 out of more than 360,000 confirmed cases. (IANS)