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Cisco Sets Target of Having Conversations with 25 SMBs Everyday to Help them Go Digital

To address their needs, we have announced SMB as a separate vertical globally, so that there is a set of people who are looking

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Digital, industry, fail, economy
a lack of discipline in setting the goal correctly for sustained digital transformation and insufficient rigour in executing the change across the enterprise. Pixabay

With India being home to over 63 million small and medium-sized businesses (SMBs), networking giant Cisco has set the target of having conversations with 25 SMBs everyday in a bid to help them go digital, a top company executive has said.

While some SMBs are born with technology, a lot of the existing ones have not yet started looking at technology adoption.

“To address their needs, we have announced SMB as a separate vertical globally, so that there is a set of people who are looking at what are their needs, what are the requirements, what are the products that they need and what is the technology innovation that we need to do,” Sudhir Nayar, Managing Director, Commercial Sales, Cisco India and Saarc told IANS.

Cisco, which is increasingly focusing on software and services for growth, has found that the SMBs want simple solutions and therefore the Cloud-based offering from the company have become a hit with them. With these solutions, the SMBs can have the luxury of not setting up the whole digital infrastructure within their premises.

Cisco, SMBs, Digital
With India being home to over 63 million small and medium-sized businesses (SMBs), networking giant Cisco has set the target of having conversations with 25 SMBs everyday in a bid to help them go digital, a top company executive has said. Pixabay

“They can tap into a Cloud-based security system or a Cloud-based collaboration system. They can use it, pay on a fixed time basis, and can increase the consumption if they like. So these are the flexibilities they are looking at,” Nayar said.

Cisco Meraki, for example, offers Cloud networking services and offers customers complete visibility and control over the entire network over the web.

“You can actually monitor everything using the Meraki dashboard, and you can exactly see where the performance is right, where the performance is not right, and you can fine tune deployment. All this can be done sitting in a central console,” Nayar said.

About 30 per cent of Cisco’s business in India comes from SMBs, which has seen over 20 per cent growth in the country, he said.

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To drive its business in India, Cisco said it collaborates with thousands of its partners in India, while also focusing on different routes to market or building go-to-market strategies.

“We work with them (partners) so that they can take the best of the technologies across 100 plus towns and cities in which we are present,” Nayar said.

“We have more than 11,000 engineers in our Bengaluru facility, which is the largest engineering facility outside United States. A lot of technology innovation happens there. They take a lot of feedback from our customers in India and globally,” he said.

In terms of making their products secure in an age when cybersecurity incidents have become more common than ever, Cisco said it believes in “integrated security” in its offerings. (IANS)

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Tips to Take Better Care of Your Eyes if You Look at Screen All Day

Eye care tips if you look at screens all day

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Eyes screen
If you spend a lot of time looking at a screen then follow these tips to take better care of your eyes. Pixabay

BY SIDDHI JAIN

Digital rules, and most people these days are glued to a screen for several hours a day, slowly eroding away their precious eyesight.

Whether at home, at the office, or even while travelling, it is almost hard to imagine life without mobile screens, computer screens and the television! For corporate professionals, both their professional and social life often involves staring intently at a screen.

For these reasons, a lot of computer users today are developing edigital eye strain’ or ecomputer vision syndrome’ and experience symptoms such as eye strain, headaches, dry eyes and blurred vision, says Dr. Mahmood Husein, MBBS; DOMS; FCPS; MS. HOD Ophthalmic Department, Saifee Hospital.

If you spend a lot of time looking at a screen and have started to experience any of these symptoms, the first thing to do is to reduce your screen time. The doctor, who is also associated with mfine, a virtual hospital on the cloud, shares useful tips to take better care of your eyes:

Eyes screen
Ideally, the computer screen should be between 20-40 inches away from your eyes. Pixabay

1. Place the computer screen at least 20 inches away from you

Ideally, the computer screen should be between 20-40 inches away from you. If it is too close or too distant, it may cause you to sit in an awkward position. Also, the top of your computer screen should be at or a little below eye level, to minimise any strain on the eyes.

2. Ensure that the screen is not too bright

When your screen is very bright, you are exposed to more eblue light’. This type of light can harm the eyes and affect your vision. Moreover, if you are sitting too close to a window or you can see reflected light in your computer screen, it can lead to eye strain and fatigue. Instead, ensure that the room is well lit. Reduce the brightness of your screen and add a glare filter if possible. Also, reduce the colour temperature of your display in order to reduce the amount of blue light emitted by the monitor.

3. Use a separate pair of computer glasses if necessary

Some people who do not need glasses for everyday use may benefit from using glasses specifically prescribed for computer use. Others who are nearsighted may find that their current prescription is not ideal for the computer; they could also benefit from special glasses meant for intermediate distances, rather than progressive or bifocal lenses.

Eyes screen
When you stare at a screen, you tend to blink less, which tires and dries the eyes. Pixabay

4. Take a break and look away from your screen

If your work requires you to look at a computer screen for a long time, make sure you take regular breaks. Follow the 20:20:20 rule to reduce eye strain: every 20 minutes, look at an object about 20 feet away for 20 seconds. If possible, walk away from your desk every hour or two, and look at a distant object through a window. This change in focus helps to exercise and thus relax the muscles of the eye.

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5. Keep your eyes refreshed

When you stare at a screen, you tend to blink less, which tires and dries the eyes. This, coupled with the air-conditioning of most corporate offices, may result in the eyes becoming very dry. To avoid this, take a break every couple of hours to splash some cold water on the eyes. Remember to blink more often to keep the eyes lubricated. Cooling drops can also help to refresh the eyes.

If you still experience trouble with your vision despite taking all these precautions, you are encouraged to visit an ophthalmologist at the earliest and get your eyesight checked. (IANS)