Never miss a story

Get subscribed to our newsletter


×
Coca Cola is known to spend a huge amount of money on its advertisement campaigns. Wikimedia Commons

Global FMCG major Coca-Cola is on track to complete all its investment commitments in India, including the $1.7 billion funding to create a “Fruit Circular Economy” meant to aide the Indian agri-ecosystem, a senior company executive told IANS.

The planned investment of $5 billion announced by the company in 2012 is expected to be completed by 2020 for retail infrastructure creation, bottling plants and introduction of new products, amongst others.


Since its re-entry into India in 1993 till 2011, Coca-Cola invested $2 billion in the country. “We are on track with our investment commitments of $5 billion by 2020. That’s on track,” a senior executive with the beverages major’s India arm told IANS.

Additionally, the company has committed an investment of $1.7 billion or more than Rs 11,000 crore towards creating a “Fruit Circular Economy” aiding the Indian agri-ecosystem for the next five years till 2023.

“This investments will help catalyse the entire fruit value chain helping take them from the grove to the glass,” the executive said.

Apart from its planned investments, Coca-Cola India has initiated the next stage of its transformation into a “growth-oriented, consumer-centred, Total Beverage Company”.

“As part of this journey, we continue to expand our beverages portfolio to provide more choices to our customers across our Indian and global portfolio,” the executive said.

The company recently set up a new business venture division to incubate and scale-up new businesses.


“The decision by more than 30 companies to publicly disclose their annual plastic packaging volumes in the report is an important step towards greater transparency,” it said. Pixabay

“This new division is focused on broadening our beverages range so that our portfolio appeals and is available to wider parts of society,” the executive said.

“One part of the strategy here is to look across Coca-Cola’s global portfolio and bring brands to India that we think will resonate with the consumers here, thus offering them more choice,” the executive added.

Consequently, the beverage major in India entered into new segments, like the niche but potentially high-volume non-alcoholic malt drinks market with its global brand, Barbican.

Other notable additions to its portfolio this year have been Rani Float and Powerade, both of which were brought to India from the company’s global portfolio.

“Our 2020 plans include making both Rani Float and Powerade more widely available pan India,” the executive said.

Besides, the company’s India unit is also incubating its own brands, one of them being Aquarius Gluco-charge, which was launched about a year-ago across some parts of the country.

Also Read: Delhi’s Air Quality Still Continues to be ‘Very Poor’

“Other incubations include experimenting in beverages that are more unique to India. Our aim is to be the preferred choice of beverage, no matter what your beverage preference is,” the executive added.

Globally, Coca-Cola offers over 500 brands in more than 200 countries and territories.

In India, the company offers beverage brands like Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, VIO Flavoured Milk, Kinley and BURN energy drinks, amongst others. (IANS)


Popular

Unsplash

Music is the universal language that is spoken by all.

When it comes to our day-to-day life, there are several things which help us enhance our day with every step. One such thing is music. It enhances, motivates and boosts certain aspects of our personality in ways that may not come into notice. There have been several researches on how music affects human brain. Studies show it helps us in recovery and healing, and also, encouraging us to be better if exposed to the right kind and fit.

From kids to elderly, music as a commodity, can be consumed by all. It is the universal language that is spoken by each and every being, from animals to humans to plants, each respond to it in their own ways. Suffice to say, we are united by music and the effect it has over us. Plants, for example, grow better when exposed to good music. Many songs are being composed specifically to enhance and boost their growth. Same is the case for humans. For humans, the right kind of music can boost good health, physically as well as mentally. You might have noticed how in gyms, upbeat music is played. That is to channel energy into everyone present. It adds to the workout. Several researches around the world have shown better physical output when exposed to appropriate music. Fast paced songs with upbeat nature channeled speed and the slower ones slowed downs the listeners, without them noticing. The sub-conscious effects of music are continuously being studied.

Keep Reading Show less
Unsplash

Awareness is the key to heal.

As more and more people are acknowledging the importance of their mental well-being, the wave of awareness the acknowledgment has brought is unprecedented. It may not have paved a clear path towards complete healing but it certainly has shown the way. The awareness is the key to heal. Healing begins only after the problem is identified. Similar to physical illness, the identification of the problem area is the first step. Even in case of a minor wound, when we go to the hospital the nurse first locates the wound. They, then, ask how we got hurt and identify the nature of the wound. Only then, they clean, put ointment and wrap it up if it needs wrapping and protection from air and dust. Sometimes, that protection is not needed. The wound heals out in the open. Same goes when it comes to healing of a mental trauma or illness. Sometimes, we confine in professionals or our loved ones, in order to let it out and process it openly. Sometimes, the trauma reduces with time. In any way, being aware and vigilant is the way to go.

Being knowledgeable about life in general, opens many channels for you. Being knowledgeable about yourself, opens gates inside you that lead to spiritual and general awareness about the concept of self. And the inner awareness is not necessarily internal, it can be seen from the outside as well. When we have positive energy from within it radiates physically as well. Have you encountered someone who’s spiritually awakened and aware? Do they stand out in the crowd? There are prominent examples of people who have made their mark in history, there is Swami Vivekanada, his awakening has revolutionised generations, one live example we can witness is The Dalai Lama.

Keep Reading Show less
Photo by Wikimedia Commons

Game of Thrones taught us some significant lessons

Honestly, who hasn’t watched one of the epic series of HBO– Game of Thrones?

There’s no question that when the first episode of Game of Thrones was released on April 11, 2011, the youth population of the world became exuberant. The main reasons behind this reaction was, first, the theme of the show, and second, the hidden lessons which it put forward.

Keep reading... Show less