Thursday April 18, 2019
Home Business Coca-Cola pla...

Coca-Cola plans to break into Indian ‘fruit circular economy’

According to Krishnakumar, Coca-Cola India with its focus on the 'fruit circular economy' will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income

0
//
The company is also planning to launch vegetable-based beverage like carrot juice.
The company is also planning to launch vegetable-based beverage like carrot juice. Wikimedia Commons
  • Coca-Cola is also planning to launch vegetable-based beverage like carrot juice
  • The company plans to launch fruit juices based on the regional preferences
  • The company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’

Expanding its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India, are some of the plans of Coca-Cola India Pvt Ltd, said a top company official.

He said the company’s focus will be on ‘fruit circular economy’– enabling farmers to increase their yield, source pulp and launch fruit-based products.

The company is also planning to launch vegetable-based beverage like carrot juice.

“We are in the process of developing different fruit beverages including based on regional fruits and would soon be launching them.

“Similarly we will also expand our portfolio of fruit flavoured sparkling drinks like Fanta.

Also Read: Tune into a healthy lifestyle with these natural sweeteners

“After successful piloting of our frozen fruit dessert in Bengaluru, we will launch the product in major cities this April,” T. Krishnamukar, President, Coca-Cola India and Southwest Asia told select media here late on Thursday.

He said the company plans to launch fruit juices based on the regional preferences. For instance, the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.

Presently the Coca-Cola group is a $21 billion brand.
Presently the Coca-Cola group is a $21 billion brand. Wikimedia Common

“We are also working on a product based on gooseberries,” he added.

According to him, the company has tied up with Jain Irrigation that operates fruit pulping plants in different regions.

“We have tied up with Jain Irrigation for sourcing and pulping mango fruit. Similarly, we have a tie-up with that company for oranges in Maharashtra.

“We expect Jain Irrigation may start setting up an orange pulping plant and the first commercial orange pulp may be available sometime in 2020,” Krishnakumar added.

Also Read: Prepare these Amazing Cocktails for a tipsy Winter

He said the company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’ meaning to have a product for people in different age groups.

“The philosophy now is to make the company bigger than the Coca-Cola brand.

Presently the Coca-Cola group is a $21 billion brand,” he said.

According to Krishnakumar, Coca-Cola India with its focus on the ‘fruit circular economy’ will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income.

the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.
the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect. Wikimedia Commons

“We felt we should be more relevant to the local community. Tastes, views vary based on regions. So we have to move globally to local and local to global,” he said.

The company will launch the local fruit beverages-including the mango beverage- under the Minute Maid brand.

“The fruit pulp content will be between 10 percent to 25 percent in such drinks,” Krishnakumar added.

He said the research and development (R&D) work for new products is being done in India and also in Shanghai in China.

Speaking of exports, he said the company has started exporting Indian brands like the carbonated drink ThumsUp and masala soda RimZim to Bangladesh and later to Sri Lanka, Bhutan and other markets.

Also Read: Five Benefits of Honey and Lemon Drink that Can’t be Ignored

“We want to build on Indian brand as a billion dollar beverage brand. We are not shipping the end product but the formula, brand and related matters,” he said.

Speaking of the sugar content in the company’s beverages, Krishnakumar said work in on to reduce the sugar content in its drinks and in five years time the beverages sold by the company will have far less sugar content than what it currently has.

On the foray into the dairy products segment, Krishnakumar said during the second half of the current year the company would launch the value-added dairy product. (IANS)

Next Story

Here’s Why TikTok Ban May Not Give the Desired Results

Owned by Chinese technology company ByteDance, TikTok claims that it has over 120 million monthly active users in India

0
TikTok
The logo of the TikTok application is seen on a screen in this picture illustration taken Feb. 21, 2019. VOA

With crores of people in India already using TikTok and all of them having the option to share the app with others, blocking its access on Google Play Store and Apple App Store may not produce the desired results, experts have warned.

TikTok, which is very popular among children, is facing criticism from different quarters for circulation of “pornographic content”.

Google and Apple blocked the download of the Chinese short video-sharing app, following a request from the government.

But there are some market and technical realities which will not make the ban very effective on the ground and the possible issues and concerns will continue to bother people, increasingly worrying parents, according to market research firm techARC.

“I don’t believe the TikTok ban is going to be very effective for now, given that tens of millions are using it. I also don’t see how exactly this ban will be implemented,” leading tech policy and media consultant Prasanto K. Roy told IANS.

“This knee-jerk reaction of banning is impractical and doesn’t solve the core problem. For instance, if there is abuse on Twitter, banning Twitter is not the solution,” Roy added.

Any existing user of TikTok, who has the app installed on the smartphone, can share it with any such seeker through apps like ShareIt. Once the app is shared, the user can install the app and become a new user, said Faisal Kawoosa, Founder and Chief Analyst at techARC.

“There is a need to have a holistic approach to get rid of such increasing digital menace, which cannot be absolved by technology and/or legal recourse alone,” Kawoosa said.

The Ministry of Electronics and Information Technology had asked Google and Apple to block the app following the Supreme Court’s refusal to stay the original Madras High Court order on April 3.

tiktok
TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

Expressing concern over the “pornographic and inappropriate” contents on TikTok, the high court had directed the Centre to ban the app.

The Madurai Bench of the Madras High Court on Tuesday refused to lift the ban on TikTok and set April 24 as the next hearing date.

Owned by Chinese technology company ByteDance, TikTok claims that it has over 120 million monthly active users in India.

So already a considerable number of users are on the platform..

Although the app is now not available on Google Play Store and Apple App Store, people can get them from the third-party app stores such as apkpure, androidapkbox, uptodown and apkmirror, techARC said.

Also Read- Jio Sets New 4G Availability Record in India: Report

“It will be next to impossible to enforce any law or order with such fragmented markets,” it added.

According to Roy, TikTok needs to do more to ensure age restrictions are followed, and use Artificial Intelligence (AI) and other means to take down inappropriate content.

“Banning sets a poor example and reference point — and sets us up for retaliation, in a global digital economy where India has made its mark,” he added. (IANS)