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Coca-Cola plans to break into Indian ‘fruit circular economy’

According to Krishnakumar, Coca-Cola India with its focus on the 'fruit circular economy' will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income

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The company is also planning to launch vegetable-based beverage like carrot juice.
The company is also planning to launch vegetable-based beverage like carrot juice. Wikimedia Commons
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  • Coca-Cola is also planning to launch vegetable-based beverage like carrot juice
  • The company plans to launch fruit juices based on the regional preferences
  • The company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’

Expanding its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India, are some of the plans of Coca-Cola India Pvt Ltd, said a top company official.

He said the company’s focus will be on ‘fruit circular economy’– enabling farmers to increase their yield, source pulp and launch fruit-based products.

The company is also planning to launch vegetable-based beverage like carrot juice.

“We are in the process of developing different fruit beverages including based on regional fruits and would soon be launching them.

“Similarly we will also expand our portfolio of fruit flavoured sparkling drinks like Fanta.

Also Read: Tune into a healthy lifestyle with these natural sweeteners

“After successful piloting of our frozen fruit dessert in Bengaluru, we will launch the product in major cities this April,” T. Krishnamukar, President, Coca-Cola India and Southwest Asia told select media here late on Thursday.

He said the company plans to launch fruit juices based on the regional preferences. For instance, the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.

Presently the Coca-Cola group is a $21 billion brand.
Presently the Coca-Cola group is a $21 billion brand. Wikimedia Common

“We are also working on a product based on gooseberries,” he added.

According to him, the company has tied up with Jain Irrigation that operates fruit pulping plants in different regions.

“We have tied up with Jain Irrigation for sourcing and pulping mango fruit. Similarly, we have a tie-up with that company for oranges in Maharashtra.

“We expect Jain Irrigation may start setting up an orange pulping plant and the first commercial orange pulp may be available sometime in 2020,” Krishnakumar added.

Also Read: Prepare these Amazing Cocktails for a tipsy Winter

He said the company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’ meaning to have a product for people in different age groups.

“The philosophy now is to make the company bigger than the Coca-Cola brand.

Presently the Coca-Cola group is a $21 billion brand,” he said.

According to Krishnakumar, Coca-Cola India with its focus on the ‘fruit circular economy’ will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income.

the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.
the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect. Wikimedia Commons

“We felt we should be more relevant to the local community. Tastes, views vary based on regions. So we have to move globally to local and local to global,” he said.

The company will launch the local fruit beverages-including the mango beverage- under the Minute Maid brand.

“The fruit pulp content will be between 10 percent to 25 percent in such drinks,” Krishnakumar added.

He said the research and development (R&D) work for new products is being done in India and also in Shanghai in China.

Speaking of exports, he said the company has started exporting Indian brands like the carbonated drink ThumsUp and masala soda RimZim to Bangladesh and later to Sri Lanka, Bhutan and other markets.

Also Read: Five Benefits of Honey and Lemon Drink that Can’t be Ignored

“We want to build on Indian brand as a billion dollar beverage brand. We are not shipping the end product but the formula, brand and related matters,” he said.

Speaking of the sugar content in the company’s beverages, Krishnakumar said work in on to reduce the sugar content in its drinks and in five years time the beverages sold by the company will have far less sugar content than what it currently has.

On the foray into the dairy products segment, Krishnakumar said during the second half of the current year the company would launch the value-added dairy product. (IANS)

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Hindus In Delhi Push For A Temple On The Ruins Of a Mosque

The Supreme Court has delayed hearings into the disputed site but hardliners have vowed to lay a foundation stone next year regardless.

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Supporters of Vishwa Hindu Parishad gather during a rally in New Delhi, Dec. 9, 2018. The group gathered thousands of supporters to demand the construction of a Hindu temple on a site where a mosque was attacked, demolished in 1992. VOA

Tens of thousands of hardline Hindu protesters marched in New Delhi on Sunday, calling for a grand temple to be built on the ruins of a destroyed mosque in a flashpoint Indian city.

Trident-waving devotees clad in saffron filled a huge parade ground in the Indian capital under tight security, where speakers warned Prime Minister Narendra Modi they would not let up until the temple was sanctioned.

Some of Modi’s supporters feel the Hindu nationalist leader has not done enough to raise a shrine at a site in Ayodhya, a city believed by many to be the birthplace of the deity Ram.

The site was home to a medieval mosque for 460 years until Hindu zealots tore it down in 1992, kicking off riots across India that left thousands dead, most of them Muslims.

Its future has been tied up in courts for decades but some hardliners want Modi, who is seeking reelection in 2019, to push parliament to guarantee the temple by law.

World Hindu Congress, Hindu
Hindus don’t oppose anyone, don’t aspire to dominate: RSS chief

“The gathering here is telling you that Hindus won’t sit back until the temple is built, and our wishes are respected,” said Champat Rai, the leader of the Vishva Hindu Parishad (VHP) group that organized the protest.

Demonstrators chanting “Praise be to Ram” packed the Ramlila Maidan, a vast ground capable of holding more than 50,000 people, and filled the surrounding streets.

Some carried maces and tridents — weapons traditionally wielded by Hindu gods — and traveled great distances by train and bus to reach the rally.

“We have come here to protect our religion and Hindu pride. We want a temple for our Lord Ram,” Hitesh Bharadwaj, a teacher from Delhi’s satellite city Noida, told AFP.

The hardline VHP has applied pressure on Modi in recent weeks, staging a huge show of force in Ayodhya itself last month.

Hindu, Mosque
Photo credit: theguardian.com

A close ally of Modi’s Bharatiya Janata Party (BJP), the group is spearheading a push to raise the Ram temple, and is calling for more protests as the premier prepares to go to the polls by May.

The BJP was on the margins until the 1980s when its top leaders, including Modi, backed a growing movement for the construction of the Ram temple.

Its advocates want parliament to introduce a law bypassing legal hurdles blocking the temple before Modi’s term ends.

Also Read: Delhi’s Air Quality Leads To Ban On Trucks And Construction

The Supreme Court has delayed hearings into the disputed site but hardliners have vowed to lay a foundation stone next year regardless.

“We don’t care about the courts. A grand temple will be constructed in 2019,” Sushil Chawdhary, a VHP leader, told AFP. (VOA)