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Coffee Farmers in Kenya Turn to Other Crops Because of Drought, Low Prices on Global Market

Ikonya says he is continuously battling tree diseases and he spends $200 a month to maintain his coffee farm

coffee farmers
A farmer examines his coffee plantation in Kirinyaga near Nyeri, Kenya, March 14, 2018. VOA

Kenya is the fifth largest coffee-producing country in Africa, but that might change. Coffee farmers in the East African nation are turning to other crops because of drought and low prices on the international market.

Joseph Wainaina, 71, started farming coffee a year after Kenya gained independence. As a teenager, he loved to farm, and for years he enjoyed good returns. But recently, global coffee prices kept dropping, and coffee trees became expensive to maintain.

“I want to cut down coffee trees and forget about it. So that I can I continue with other projects like dairy farming, pig farming, and even poultry farming, these days even chicken makes good returns,” said Wainaina. In recent years more small-scale coffee farmers in Kenya have been uprooting their coffee trees.

Those who have a sentimental attachment to coffee and want to continue farming it must incorporate other crops to make a decent living. Morris Ikonya is still growing coffee, but to make ends meet for his family, he is forced to grow other crops.

“I cannot live off coffee right now. I have to diversify and do other things, and that’s how I went into mushroom farming, and I went into pumpkin farming to try and diversify the source of income,” he said.

Ikonya says he is continuously battling tree diseases and he spends $200 a month to maintain his coffee farm. The price of coffee on the global market has dropped up to 30 cents a kilo. If they are lucky, farmers get 70 cents per kilogram.

coffee farmers
A Kenyan coffee farmer sits on drying nets at an abandoned coffee factory near Nyeri, Kenya, March 15, 2018. VOA

Joseph Kieyah of Kenya’s Coffee Task Committee, a body charged with policy formulation in the sector, says they are trying to help farmers increase production and coffee tree yields.

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“We also proposed a three-year subsidy program again with the intention of trying to assist the farmer to reduce the production cost. Increased production such a way that, we are talking about increasing production from two kilos cherry per tree about eight,” he said.

The reforms in the coffee sector may have come too late for some farmers. Some, like Wainaina, say only an increase in global prices could convince them to continue producing coffee. (VOA)

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Tips to Expand Your Business Globally

There is no straightway to expanding your business globally in one or two weeks or even months, but below are some secret tips to achieve your goal in a very short time

Expanding a small Business Globally is a dynamic and complex process. Pixabay

The dream of every entrepreneur is to expand his/her business in Globally- across the boundaries, but it comes with many challenges. 

When you come to make your dream come true your business model pass from different phases when it expands globally from the language barrier to time differences. To expand your business globally, you need experienced team members that understand your brand. This bottom-up approach enables your company’s key development to stay constant across the country.

Taking a small business global is a dynamic and complex process. It requires you a deep understanding of the competition, target audience, current market trends, and requirements to successfully launch your business. There is no straightway to expanding your business globally in one or two weeks or even months, but below are some secret tips to achieve your goal in a very short time.   

1. Dive Deep for Better Understanding 

Expanding your business globally is not an easy task. It requires proper planning and many factors to consider before starting a new journey. It is hard to understand the full impact of expanding globally on your business. Before taking this step, make sure a few things, including: 

  • Whether your services and products will attract the target market or not.
  • Do they demand your products?
  • Consider market size. How big the market and how long it will take to capture your target sales? 

    2. Develop a Business Plan and Strategy 

Each market has its nuances due to governmental, cultural, economic, and market conditions. It is important to develop a business plan and set a budget that drives the local audience. Below are tips that can help you while making a business plan.

  • Set your goal and define short and long term strategies. 
  • Define the objectives, goals, and success metrics.
  • Complete the structure and model of your business. 
  • Write your estimated profit  

    3. Invest in Online Platforms 

These days social media is playing an active role in helping business owners to expand their businesses globally. Most people remain their social media accounts active, and they get familiar with your services when you upload them on different websites. By paying active bloggers, you can get high traffic for your products and services. When people learn more about your business, they approach you to avail your services. 

The dream of every entrepreneur is to expand his/her Business Globally, but it comes with many challenges. Pixabay

  4. Invest in Business Management Tools

Most business owners overlook the importance of investing in business management tools. When you come to expand your business you face unlimited challenges including the language barrier. After investing in online tools you can convert different languages into your local language or in English. For instance, if you are selling your services in Netherland by using an online translator, you can translate Dutch to English. In this way, you can understand what your clients demand and what type of changes they want in your products.

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 5. Finance and Tax Readiness 

When you take a step to globalise your business, it needs to be proper finance infrastructure early. Make sure that your foreign entity is adhering to local corporate policies and procedures. Establish foreign bank relationships, consider payroll, tax, and outsourcing accounting.