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Commercialization of yoga: Boon or bane?

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New Delhi: Thousands of participants performs Yoga during a full dress rehearsal for the International Yoga Day at Rajpath in New Delhi on June 19, 2015. (Photo: IANS)
Thousands of participants performs Yoga during a full dress rehearsal for the International Yoga Day at Rajpath in New Delhi on June 19, 2015. (Photo: IANS)

New Delhi: From the tranquil environs of a forest or mountains, yoga is now increasingly moving to air-conditioned enclosures within homes, fitness centres or attractive resorts. While commercialization has surged the popularity of yoga, glamourising it to suit modern taste, this has also taken away the authenticity of the age-old discipline, say experts.

Nupur Sikka, director of Ganga Kinare, a riverside boutique hotel in Rishikesh – a city touted as ‘World Capital of Yoga’ and home to many ashrams and spiritual gurus – feels that “commercialization has both positive and negative impact”.

“We really need to treasure the traditional yoga style and maintain its authenticity rather than mixing up different styles of yoga,” Sikka told IANS.

The origins of yoga – which helps in physical and mental well-being – have been speculated to date to pre-Vedic Indian traditions. Later, yoga gurus from India introduced the discipline to the west. It is estimated that 250 million people around the world practice yoga, over 20 million of them in the US.

It has evolved into forms like hot yoga, power yoga, Ashtanga yoga and more.

Now, with the world ready to celebrate International Yoga Day on June 21 – proposed to the UN by by Prime Minister Narendra Modi and accepted with acclamation – experts hope its popularity gets a further boost.

“The affirmation coming from one of the highest offices in the country surely helps people shed their cynicism and develop an honest inquisitiveness. The fact that Modi himself is a trained yoga practitioner has further helped in promoting yoga,” Manisha Kharbanda, a 28-year-old practitioner and proponent of yoga for almost two decades, told IANS.

Kharbanda, who founded BrahmYog, a Patiala-based initiative committed to spread the benefits of yoga, stressed that “yoga is an education and commercialization of any type of education is not good”.

There are some, like IT training company Koenig Solutions, who give free yoga classes not only to their employees, but also to underprivileged children.

On the flipside, a major benefit of the commercialization of yoga has been the increased accessibility of the practice to the masses. Today, yoga is being offered in more venues, in more styles and of course more teachers, but Kharbanda believes that to keep a check on ensuring the promotion of authentic yoga, certification of yoga teacher from right institute must be a prerequisite.

“The idea of certifying yoga teachers through the ministry of AYUSH will be a welcome step and will ensure that people learn yoga the way it was evolved by our forefathers,” added Kharbanda, who holds four batches of yoga classes everyday.

Also, with the burgeoning popularity of yoga among the young and old alike, it has created space for multiple training centres.

Bikram Yoga, an international chain, has opened its first franchisee in India. For a monthly membership of Rs.6,000 exclusive of taxes or an annual membership of Rs.50,000 plus tax, it is attracting customers.

“Till now, 50-plus people have joined the classes in a period of one month while over 150 have taken a trial and have liked it. Many are eager to join. We have members from various age-groups ranging from 13 to 70,” Bikram Yoga owner Pallavi Aggarwal told IANS.

The fact that yoga is turning out to be a huge business globally is also proven by the variety of designer apparel and practice mats available in the market. And it’s only poised for growth.

“The interest of yoga in western countries is much more than India. In fact, yoga in the west has already taken off… It has much to do with government’s initiative because that is a force which guides people in a certain way,” Navneet, assistant general manager, Kairali Yoga at Kairali Ayurvedic Group, told IANS.

-IANS

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Here’s how you can keep up with your fitness this Diwali!

Do you wish to celebrate a celebrate guilt-free Diwali? Read on!

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Diwali
Diwali does not mean you will have to compromise on your health, Wikimedia

New Delhi, October 17, 2017 : Saying no to sweets becomes near impossible around Diwali, making many conscious of their weight, calories and sugar level going up. Be active and restrict to two drinks to enjoy festivities with full fervor.

Here’s how you can keep up with your fitness this Diwali! Nutritionist Nmami Agarwal and Preeti Kakkar, nutritional expert at Credihealth, have listed what people can do to celebrate guilt-free Diwali:

  • Plan your day: If one meal goes for a toss, make sure the rest of the meals are on track. For instance, if you’ve reserved a table for dinner, then make sure your breakfast, lunch and snacks are balanced and healthier.
  • Festival and alcohol: Just restrict to two drinks. Alcohol dehydrates your body. Avoid taking cocktails and aerated drinks too as they give you just extra calories.
  • Be active: Physical activity will keep your metabolism active too. No matter what, engage in at least 20 minutes of physical activity every day. It can be in the form of dance, walk, jogging or yoga. You may find it hard to believe, but Surya Namaskar is the best way to fight exhaustion.
  • Don’t give up on sweets: It would be a crime to cut out the sweets entirely during this season. So, choose the healthier options and watch your portion size. Go for dry fruit, phirni, kheer, dark chocolate and date mithai instead of other sugar-loaded sweets.
  • Hydrate well: Don’t wait for the thirst to strike. Keep hydrating yourself at short intervals. Moreover, it will keep you stay full and energized in the rush of all preparation. (IANS)

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Hillary Clinton finds Yoga, Alternate Nostril Breathing helpful for Relaxation

Hillary Clinton has found alternate nostril breathing yoga technique as a mantra for relaxation and peace after her loss in 2016 Presidential elections to Donald Trump.

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Hillary Clinton
Hillary Clinton VOA

Washington, October 12, 2017 : Hillary Clinton has demonstrated on national television how to perform yoga through alternate nostril breathing exercise. It is quite interesting to see Hillary Clinton has discovered the mantra to deal with stress.

In the aftermath of United States Presidential elections 2016, Hillary finds sitting cross legged on a yoga mat and practicing long inhale and exhale breathing techniques quite helpful. Hilary mentioned that she has been practicing it for quite some time and it has come across as a very helpful way.

The Democratic Party’s nominee for President of the United States in the 2016 election, Hillary Clinton has recommended yoga for everyone to try for relaxation. Yoga is an ancient Indian technique of pre-Vedic Indian tradition that involves physical, mental and spiritual training to relax the mind and body. Promoting the idea of practicing yoga for relaxation seems to be working well for Hillary, who found a new way out to live life and find peace after her loss to Donald Trump in 2016.

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‘Super Dancer Season 2’ Contestant Challenged Shilpa Shetty For Yoga

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Shilpa Shetty
Source: Bollywood Country

Mumbai, September 22, 2017: Actress Shilpa Shetty was challenged by a contestant of “Super Dancer Season 2” to show her yoga skills.

Shilpa, who judges the dance based reality show, was challenged by a contestant Jyoti Ranjan to perform yoga on stage.

“Shilpa was stunned to know that Jyoti used Shilpa’s yoga videos to master the art, so much so that he performs yoga now on a national level platform,” said a source from the show.

ALSO READ: Health awareness camp held with focus on how to tackle lifestyle diseases

“The actress performed yoga but insisted on sharing the stage with Jyoti, which the latter considers one of the best moments of his life. The duo performed yoga making the co-judges, Anuraag Basu and Geeta Kapur along with the audience give a standing ovation,” added the source.

The show is aired on Sony Entertainment Television. (Bollywood Country)