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Concerned Over The Rise of Drug Usage In The State: Himachal Governor

A three-day horse trade-cum-exhibition was organised before the beginning of the Lavi Fair.

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There are countless mothers who have been constantly tormented by drug-dependent adolescent children. Pixabay

Himachal Pradesh Governor Acharya Devvrat on Sunday expressed concern over the rise in drug addiction, particularly among the youth in the state, and called for concerted efforts to tackle the menace.

“Effective steps have been taken by the government and police administration, but we all need to work together in this direction,” he said at the inauguration of the centuries-old Lavi Fair in Rampur town, which was once a centre of barter trade with Tibet.

He called upon the people to promote natural farming. The state government has made a provision of Rs 25 crore to promote natural or organic farming to produce chemical-free food.

The 400-year-old Lavi Fair has undergone a sea change with the rural folk’s changing lifestyles and aspirations, resulting in a greater sale of gadgets and automobiles than traditional items such as farm implements, livestock and dry fruits.

Himachal
‘The traders from across the border have stopped coming’ Pixabay

The fair dates back to the time when Raja Kehari Singh of Rampur Bushahr state signed a treaty to promote trade with Tibet.

Rampur, 120 kilometres from state capital Shimla, was once a major trade centre as it is located on the old silk route connecting Afghanistan, Tibet and Ladakh in Jammu and Kashmir.

“People have stopped buying farm implements, horses and sheep. Now, they prefer to shop luxury goods like television sets and automobiles,” trader Ishwar Goyal told IANS.

Chief Minister Jai Ram Thakur will preside over the concluding session of the fair on November 14.

Another trader Deepak Negi said Rampur was a centre of trade before the 1962 India-China war.

The traders from Tibet used to bring raw wool, butter, herbs and leather products and bartered them for wheat, rice, farm implements and livestock.

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Rampur, 120 kilometres from state capital Shimla, was once a major trade centre as it is located on the old silk route connecting Afghanistan. Pixabay

“Now, the traders from across the border have stopped coming. Indian multinational companies come here to sell their products. The fair has largely lost its relevance,” he added.

A three-day horse trade-cum-exhibition was organised before the beginning of the Lavi Fair. The main attraction during the exhibition were the Chamurthi horses – an endangered species known as the ‘Ship Of the Cold Desert’. Being a surefooted animal, it is mainly used for transporting goods in the Himalayas.

Also Read: Quitting Junk Food May Cause You to Suffer Withdrawal Symptoms Similar to Drug Addition

The Chamurthi horse traces its origin to the Tibet region. In India, it’s bred in the villages of Himachal Pradesh bordering China.

The fair sees several folk artistes from Punjab and Himachal Pradesh perform. (IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)