Tuesday July 16, 2019

Consistency is The Key to Lasting Career, Says Adnan Sami

Sami says in life he has gone through different phases of emotions "but I somehow manage to switch off from negativity while singing"

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Known for popular numbers such as “Lift kara de”, “Noor e khuda”, “Bhar do jholi” among others, singer-composer Adnan Sami, who has maintained a career of more than three decades, says consistency is the key behind the longevity of his journey in the industry.

Talking about having a long lasting career, Adnan Sami told IANS here: “The difference between a ‘one hit wonder’ and an artist with a successful long career is consistency.”

He added: “Across the globe, artistes who manage to achieve the longevity of their journey are those who manage to stick through time creating music constantly. You have the time of the world to make your first music, before putting it out to the world.”

“Once you do that and it becomes a hit, you quickly have to follow up with another song, of that level or even better than the earlier one.”

Adnan Sami says that one has to have the ability to sustain and added that handling success is not easy.

The 45-year-old singer is part of the music reality TV show “The Voice” as a coach on Star Plus.

While through many music reality shows, news talents are coming and gaining recognition overnight, Sami believes that at times people get so overwhelmed by the luxury of success that they lose focus from the core point.

“Whether it is myself, A.R. Rahman and others who did not come from the reality show format but managed to make our mark in the music industry for a long time is simply because we have continuously worked hard. I know that the other side is dark and the core reason behind my fame is my music,” he said.

Singer Adnan Sami, Twitter

He added that he would continue the process of creation.

Born in London, and having travelled across the globe and performed on international stages, the Pakistani origin Indian singer has lived an eventful life filled with success as well as emotional turmoil like losing his father to cancer, dealing with obesity, marriages and divorce.

However, none of these factors affected him.

So, how does he immune himself from these factor?

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“Whether it is a live performance, recording a song in the studio or singing before the camera – music is quite therapeutic to me. Therefore I channelise all my other negative energy, stress, emotional turmoil if any – into music,” he said.

He added: “Perhaps that is why when I do live gigs, in the end, I feel drained out. I feel empty for one moment because I have given it all in my performance.”

Adnan Sami says in life he has gone through different phases of emotions “but I somehow manage to switch off from negativity while singing”. (IANS)

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Why Marketing Matters to Your Modern Business

There are a lot of different ideas you can use to help you market the company more effectively

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Marketing, Business
Because it is easier to launch a business in 2019 it means there is much more competition for market share. Pixabay

No modern business can hope to have any sort of success unless they have strong marketing strategies. You need to come up with some of the best ways of promoting and enhancing your business, as well as being in a position to look after the different aspects of the company moving forward. There are a lot of different ideas you can use to help you market the company more effectively, and you need to know why this matters so much.

A business with a strong and successful marketing strategy is going to be able to generate plenty of success and long-term gains as a business. There are a lot of elements that you need to keep in mind when it comes to assessing this, and you have got to make sure you are focused on taking things further. Here are some of the reasons why modern businesses need to market as much as possible.

More Competition

Because it is easier to launch a business in 2019 it means there is much more competition for market share. This is why you have to make sure you come up with the best possible ideas to market the company more effectively. This could mean hiring digital marketing experts, or it might be a case of enlisting the services of a PR firm in Malaysia. The more you can do to improve the way you market the business, the more you will have an edge over your competitors, and this is important.

Marketing, Business
No modern business can hope to have any sort of success unless they have strong marketing strategies.

Brand Awareness

Boosting and improving brand awareness is so important for making sure you grab success. You need to understand that brand awareness is essential these days, and customers are constantly looking at branding and the way businesses are achieving the right branding. If you want to take charge of the perfect branding for your business you’re going to need the right resources, and that means heading to sites like https://www.kiasuprint.com and checking out what they have to offer.

Social Media

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Social media has increased the need for proper business marketing these days, as there are so many factors that can play a role in this. Your business is going to have access to a global audience, but will also be competing across social media with other companies. These are platforms across which you should be promoting your brand as often as you possibly can. Make sure you think hard about the different parts of the business that you have to get right, and consider the best ways of going for social media marketing right now.

These are a few of the great reasons why you need to make sure your company is constantly marketing as much as possible. There is a lot you can do to work on this effectively, and moving forward this is crucial. Think about the different aspects of the business world, and what you are able to do to make sure you look at marketing your business more effectively.