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Consumer Spending on App Store got Around $277mn on Christmas Globally: Report

The top non-game app for overall spending on Christmas was Tinder, which saw is gross revenue near $2.1 million globally

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Globally
Consumer spending in apps and mobile games on Christmas accounted for about 5 per cent of all revenue generated by the stores in December, which reached nearly $5.1 billion globally, it added. Wikimedia Commons

Consumer consolidated spending on the app stores totalled a record $277 million on Christmas Day 2019, showing a 18.7 per cent rise year on year.

Apple’s App Store accounted for 70 per cent of spending between the two platforms at $193 million, growing about 16 per cent year on year. Approximately $84 million was spent on Google Play, which represented year on year growth of 2.7 per cent, revealed analytics firm Sensor Tower recently.

Consumer spending in apps and mobile games on Christmas accounted for about 5 per cent of all revenue generated by the stores in December, which reached nearly $5.1 billion globally, it added.

This was 8 per cent greater than the approximately $4.7 billion spent across both platforms during December 2018.

The majority of mobile spending on Christmas, approximately $210 million, was focused on the Games category, which generated 76 per cent of revenue across both stores and grew about 8 per cent year on year from $195 million.

PUBG Mobile from Tencent’s TiMi studio led in-game spending with $8.5 million, up 431 per cent from the $1.6 million players spent in the game on Christmas 2018.

Non-game apps accounted for approximately 2 per cent more of all spending this Christmas compared to a year prior, bringing in an estimated $67 million. This reflected year on year growth of about 24 per cent from $54 million.

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Approximately $84 million was spent on Google Play globally, which represented year on year growth of 2.7 per cent, revealed analytics firm Sensor Tower recently. Pixabay

Entertainment category apps, which include SVOD services such as Disney+ and Tencent Video, accounted for the largest portion of non-game spending-24 per cent-on the App Store, while 16 per cent of Google Play revenue outside of games came from that store’s top-earning category for the day, Social.

ALSO READ: Tech Giant Samsung Bring New Smartphones in Galaxy S10 Series

The top non-game app for overall spending on Christmas was Tinder, which saw is gross revenue near $2.1 million globally. (IANS)

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Tech Giant Google Removes 600 “Disruptive” Apps on Android From Play Store

Google blacklisted numerous bad actors that were found to be committing large scale invalid traffic and ad fraud, which violates Google policies

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According to the company, one area of focus for the Ads team is developing new ways to detect disruptive ads shown outside of the app - for example, out-of-context ads from an app not currently in use. Pixabay

Google has removed nearly 600 “disruptive” Android apps from its Play Store, along with banning their developers who tricked users to click on ads.

According to the company, one area of focus for the Ads team is developing new ways to detect disruptive ads shown outside of the app – for example, out-of-context ads from an app not currently in use.

“This behaviour violates Google policies, so Google removes these apps from both AdMob and Play Store,” the company said in a statement late Thursday.

“Our investigations are ongoing and when we find violations we will continue to take action,” Google added.

According to Scott Spencer, VP, Product Management, Google Ads, one of the biggest threats to ad-supported content is ad fraud, a pervasive issue for users, developers, and advertisers alike.

“Google blacklisted numerous bad actors that were found to be committing large scale invalid traffic and ad fraud, which violates Google policies,” said Spencer.

In 2019, Google removed tens of thousands of apps and developers that were found to be in violation of its policies.

“Taking corrective action was an imperative step in protecting advertiser dollars, leveling the playing field for legitimate publishers, and removing bad app experiences for users,” said the tech giant.

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Google has removed nearly 600 “disruptive” Android apps from its Play Store, along with banning their developers who tricked users to click on ads. Pixabay

As industry regulations evolve, Google is providing tools for app publishers to manage their compliance strategy, maintain user trust, and minimise the risk of losing revenue.

“Android is making fundamental platform changes to minimise interruptions in app experiences and keep the user more in control of what’s shown on their screen,” informed Google.

ALSO READ: Google Smartphone Pixel 5 May Have Reverse Charging Feature

In addition to fighting ad fraud, the Google Play and Ads teams both announced new steps to help ensure that ad content served in apps for children is appropriate for their intended users. (IANS)