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"It's clear that organisations are still prioritising their bottomline ahead of consumer expectations and concerns, despite the opportunity to use effective cyber security strategy to build consumer confidence and engagement," says Akhilesh Tuteja, KPMG Global Co-Leader, Cyber Security. Pixabay

Nearly 86 per cent of the consumers in India are concerned about eavesdropping of their conversations or theft or misuse of their messages through their devices, a KPMG report said on Thursday.

According to KPMG’s “Consumer Loss Barometer” report, the focus of the organisations has to be on building trust with customers in the digital era through adequate cyber security to propel business growth.


Nearly 84 per cent of the consumers in India prefer mobile device usage over apps and cloud.


While 51 per cent respondents in India believe that additional levels of privacy and security should be embedded within the design of new types of “connected” devices, 59 percent said that it is their own responsibility to ensure the devices you are using have been secured. Pixabay

However, more than 50 per cent of respondents have limited personal information stored on the Cloud primarily due to security and privacy concerns, the findings showed.

The report that surveyed more than 2,000 consumers and 1,800 Chief Information Security Officers (CISOs), identified a mismatch between the priorities of CISOs and consumers in the event of a breach.

“The proliferation of connected and IoT devices will have a cross-sector impact on areas around data security and privacy. In response to this, regulators will need to establish mandatory data security requirements,” said Atul Gupta, Leader-IT Advisory and Cyber Security Leader, KPMG in India.

Executives in the technology sector believe that their company’s information security function is highly engaged with the organization’s digital transformation agenda.

However, only 33 percent of the executives in the automotive sector believed so. A sizeable minority said executives were infrequently briefed on cyber security, with only one per cent of the total number of executives briefed on a monthly basis.

“Security leaders prioritise financial loss (60 per cent), costs of business disruption, recovery, and remediation (51 per cent) and reputational risk (31 per cent) over the impact relationship with consumers (21 per cent),” the report added.


According to KPMG’s “Consumer Loss Barometer” report, the focus of the organisations has to be on building trust with customers in the digital era through adequate cyber security to propel business growth. Pixabay

While 51 per cent respondents in India believe that additional levels of privacy and security should be embedded within the design of new types of “connected” devices, 59 percent said that it is their own responsibility to ensure the devices you are using have been secured.

Also Read: WhatsApp Designs Its Business Communication App for Apple Users

Around 87 percent of the consumers are concerned that retailers will misuse or improperly distribute their information.

“It’s clear that organisations are still prioritising their bottomline ahead of consumer expectations and concerns, despite the opportunity to use effective cyber security strategy to build consumer confidence and engagement,” says Akhilesh Tuteja, KPMG Global Co-Leader, Cyber Security. (IANS)


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Snapdeal co-founder and COO Rohit Bansal on Friday lauded a man who facilitated 64 registrations for the vaccine on the CoWin portal.

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Bansal said that Kumar not only helped "just co-workers and family but complete strangers too. With patience, empathy and uncanny jugaad". He added that Kumar joined him "many moons ago" and completed his open school from a parking lot.

"Education has helped this wonderful man enable others to get India back on track. Bravo! The CoWin portal on Thursday mentioned that a total of 100 crore vaccine doses has been administered so far to the eligible population under the vaccination drive in India, nine months after the nationwide inoculation programme was started to protect the people against Covid-19.

"It's a cause of significant celebration and happiness," Bansal said in the video. He said that while people just help a few around them, Kumar "bridged the digital gap" for 64 people, who were finding it difficult to register themselves online on the vaccine portal. Kumar said he doesn't feel that he has contributed much towards the 100 crore vaccine dose count. "I have been able to help only 64 people, if I was able to help more I would have been happier." (IANS/ MBI)


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Prepare for the special celebrations this festive season with the ultimate beauty well-being checklist which will not only make you look good on the outside but also shine from the inside.

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After the long dull period of the pandemic and lockdowns, one must be looking forward to the festival season with new excitement and zest. So obviously you want to look and feel your best. Beauty regimes are not just skin deep, they de-stress and uplift your spirits. Prepare for the special celebrations this festive season with the ultimate beauty well-being checklist which will not only make you look good on the outside but also shine from the inside.

Rachit Gupta, Director, OxyGlow Cosmetics Pvt. Ltd, said, "Festivals are a time to shine bright and invest in a proper beauty well-being regime from head to toe. The key is to know what ingredients suit you and choose the brand which ensures good quality products. Especially in the day and time when there is so much stress, pollution, sun damage, etc. One cannot go wrong with the beauty product that they are using. The right products can unleash one's true beauty and make them refreshed to be able to enjoy the festivities fully."

* Headturner -- How your hair looks to make a lot of difference to your complete look. But do not forget a proper hair care regime can relax and clear your mind. Start with a good oil massage which provides nourishment to the hair and scalp. It throws the stress right out. Coconut oil, Amla oil, Argan oil and Red onion oil are especially recommended. Special occasions call for special treatment, after a good hair wash deep condition your hair with a mask. A Keratin hair mask works wonders by putting life into your hair. Finish up with a vitamin-enriched serum for lustrous hair.

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