Never miss a story

Get subscribed to our newsletter


×
Contemporary art fair has taken the conventional presentation of visual art to a digital platform. Flickr

Compelled by a COVID-induced shift, the India Art Festival (IAF), a contemporary art fair has taken the conventional presentation of visual art to a digital platform. The contemporary art fair in India, which has hosted 17 editions in the last 10 years in Mumbai, New Delhi, and Bengaluru, opened the 10-day ‘Virtual India Art Festival’ on Thursday.

According to organizers, in this virtual avatar of the India Art Festival, patrons will get to see a total of 45 stalls, 20 art galleries, and 200 artists exhibiting a total of 1000 artworks.


Follow NewsGram on Instagram to keep yourself updated.

Rajendra, Founder of the India Art Festival and President, The Bombay Art Society said, “Today, most of us in the self-quarantined state of mind, willingly or unwillingly use electronic devices, looking for ways to connect, to support each other, and share. The virtual India Art Festival, a specially designed online art fair is an effort to engage visual art audiences with the artists who are trying to recover from past anxieties and future worries. Virtual India Art Festival is our commitment as the cultural organizer to answer urgencies surrounding the lives of thousands of artists in India.”

The visitors – art enthusiasts, art buyers, and art connoisseurs – to the virtual India Art Festival can experience this fusion of contemporary art with virtual reality, creating an experience of immersive booths in the art fair. The artworks exhibited include inspiring original artworks, paintings, drawings, sculptures, and installations.


The visitors are art enthusiasts, art buyers, and art connoisseurs. Flickr

“Considering that the art buyer, architects, interior designers and art collectors who buy art or even artists, art writers, and art enthusiasts are a part of a busy community, we at India Art Festival, have designed very simple but elegant and engaging virtual art festival system of 2D rooms, 3D virtual galleries with 360-degree views of stalls for every exhibiting artists and art galleries.

The visitors can literally visit 45 stalls, 20 art galleries, and 1000 artworks of 250 artists with a zoom-in facility in just 45 clicks to enjoy 2D & 3D virtual stalls viewing. There is a facility in every booth where visitors can call or send text messages to participating artists and art galleries and even can pick up digital copies of their catalogs from every stall,” the festival founder added.

ALSO READ: India Introduces A Framework To Protect Itself From Cyber Attacks

The participating art galleries in the Virtual Art fair includes – Aakriti Art Gallery & Gallery Nataraj, from Kolkata, Art Nouveau, Galerie Splash & Uchaan from Gurugram, ArtDesh Foundation, Greyscale, Rhythm Art, Studio3 Art Gallery, and The Bombay Art Society – all from Mumbai, Easel Stories, Noida, Eminent Art Gallery, Gallery Endless Thoughts, Sudha Art Gallery, Thakalis Art Gallery and The Lexicon art Gallery – all from New Delhi along with Galerie Sara Arakkal, Gnani Arts, Singapore, Kala Bhawan from Tripura and Studio Vriksha Chhaya from Varanasi.

The art festival runs from December 18-27, 2020 at www.indiaartfest.in. (IANS)


Popular

Photo by Brooke Lark on Unsplash

Pickles bottled in various combinations

India is known for its pickles, popularly called 'Achaar', even across the world. But who thought about the idea of pickles in the first place? Apparently, the idea of making pickles first came from the ancient civilisation of Mesopotamia, where archaeologists have found evidence of cucumbers being soaked in vinegar. This was done to preserve it, but the practice has spread all over the world today, that pickles mean so much more than just preserved vegetables.

In India, the idea of pickle has nothing to do with preservation, rather pickle is a side dish that adds flavour and taste to almost anything. In Punjab, parathas are served with pickle; in the south, pickle and curd rice is a household favourite, and in Andhra, it is a staple, eaten with everything. The flavour profile of pickles in each state is naturally different, suited to each cuisine's taste. Pickles are soaked in oil and salt for at least a month, mixed with spices and stored all year round. Mango season is often synonymous with pickle season as a majority of Indians love mango pickle. In the coastal cities, pickles are even made out of fish and prawns.

Keep Reading Show less
Photo by Kelly Sikkema on Unsplash

Spiral bound notebooks allow writers to easily access each part of the page

It is impossible to detail the history of bookbinding without understanding the need for it. A very useful, and yet simple invention, spiral coils that hold books together and allow mobile access to the user came about just before WWII, but much before that, paper underwent a massive change in production technique.

Beginning in China, paper was made of bamboo sticks slit open and flattened. In Egypt, papyrus was made from the reeds that grew in the Nile. In India, long, rectangular strips of palm leaves were stitched together to form legible documents. When monasteries were established, scrolls came into being. Parchment paper, or animal hide, also known as vellum, were used to copy out texts periodically to preserve them. Prior to all this, clay tablets were used to record important events, and in some cases, rock edicts were made.

Keep Reading Show less
IANS

Devina Singhania, the Founder of 'LE JAHAAN', a local home and decor accessories company, explains how the gifting paradigm has shifted.

By N. Lothungbeni Humtsoe

To keep the value and quality of what you offer, whether it's a romantic breakfast in bed or a royal wedding gift that will be remembered for years. The concept of gift-giving has taken on a number of shapes in today's society. Devina Singhania, the Founder of 'LE JAHAAN', a local home and decor accessories company, explains how the gifting paradigm has shifted.

Q: What do consumers expect from the gifting business and packaging designers these days?

A: Today's consumers are expecting more minimal sustainable products, designs and mediums. They are now more conscious about how their purchase affects the environment. Considering this shift in consumer buying, it's extremely important for companies to increase their commitments to responsible business practices and design products that are meant to be reused or recycled.

person holding white and red gift box Today's consumers are expecting more minimal sustainable products, designs and mediums. | Photo by Superkitina on Unsplash

Keep reading... Show less