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Spreading COVID-19 Awareness in Bollywood Style

COVID-19: Campaign on spreading awareness via Bollywood dialogues

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Bollywood campaign
Hitchki, a popular Bollywood themed Restobar has come up with a social distancing campaign using actors images and dialogues from famous movies. IANS

BY N LOTHUNGBENI HUMTSOE

In the light of COVID-19 outbreak causing a global health crisis, many have stepped up to creatively spread awareness on social distancing. This is an entertainment news.

In India nothing sells more than cinema, which is why, Hitchki, a popular Bollywood themed Restobar has come up with a social distancing campaign using actors images and dialogues from famous movies and popular celebrities like Salman Khan, Shah Rukh Khan and Deepika Padukone.

Bollywood campaign
Bollywood has always had a huge influence on the people of our country and it’s also the essence and the core of Hitchki. IANS

Dialogues from movies like ‘Baazigar’ and ‘Om Shanti Om’ have been tweaked to go with the mood of the initiative. For instance ‘Kabhi kabhi jeetne ke liye, ghar par baithna padta hai .. Aur ghar par baitkar jeetne wale ko Baazigar Kehte hai, ‘Ek baar joh Maine Self-Quarantine kar diya, toh main khud ke Boss ki bhi nahi sunta’, ‘Ek chutki Sanitizer ki Keemat tum kya jaano Ramesh Babu’ and other catchy phrases like ‘Mogambo khush hoga jab tum Social Distancing karoge’

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Bollywood campaign
Dialogues from bollywood movies like ‘Baazigar’ and ‘Om Shanti Om’ have been tweaked to go with the mood of the initiative. IANS

Arjun Raj Kher, Brand head of Hitchki says “Social distancing is very crucial in this vulnerable time. Bollywood has always had a huge influence on the people of our country and it’s also the essence and the core of Hitchki. To preserve the status quo, we have taken an initiative and started a social campaign on spreading awareness of social distancing. We have incorporated the famous dialogues of Bollywood to raise awareness that people should limit contact with others due to the outbreak of COVID-19.

Also Read- Actor Arjun Kapoor Pledges To Donate To Various Coronavirus Relief Funds

As these popular dialogues and songs are very close to everybody’s heart, we hope it helps in generating a positive outcome.” (IANS)

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DMRC Uses Pictorial Messages to Spread Awareness on COVID-19

The campaign of pictorial awareness has been planned under the supervision of DMRC's Safety department

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DMRC spreads awareness among citizens about COVID-19 through pictorial messages. Wikimedia Commons

Amid lockdown 4.0 and halted service of the metro rail in the city, the Delhi Metro Rail Corporation (DMRC) is engaged in spreading awareness about COVID-19 disease at its construction sites through pictorial messages, according to Covid-19 pandemic in India updates.

In a press statement, the DMRC said, “Along with all conventional methods to raise awareness about this pertinent issue, a number of pictorial awareness messages have been painted at DMRC’s sites so that the workers keep getting reminded about the precautions while at work.”

The campaign has been planned under the supervision of DMRC’s Safety department.

The DMRC asserted that all relevant government guidelines and advisories have been taken into consideration while planning the content. Easy language and pictorials have been used so that the messages are satisfactorily conveyed.

The DMRC said that getting the messages painted was a major challenge as most of the painters, who are generally engaged for such assignments, were unavailable during the ongoing lockdown. As an alternative mechanism, printed banners in flex were installed at a number of locations. “While the messages are largely bilingual, a lot of focus has been laid on the use of Hindi as a lot of workers are more proficient in reading Hindi,” said the DMRC.

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Painters were unavailable for making such messages because of the lockdown, said DMRC. (Representational Image). Pixabay

At present, the corporation is carrying out construction at about five to six different sites in the city including work sites of Dhansa, Airport Express Line expansion work in Dwarka as well as sites/casting yards for Phase 4 projects.

Also Read: Cybercrime on Rise During Pandemic, Warns UN

It said that all guidelines set by the government agencies are being implemented while resuming works and contractors and workers are being sensitised about the precautionary guidelines at the beginning of work during the tool workshops.

“Displays with the necessary information regarding social distancing have been installed at the sites. Masks, sanitizers and thermal scanners have been made available at the sites as well. DMRC’s engineers are keeping a very close eye at the sites to ensure all norms are followed,” it said. (IANS)

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Jaspal Singh: Bollywood’s Voice Lost in Transition

Jaspal Singh has by and large made a significant contribution in Bollywood through some of the most popular and melodious songs he sang

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Jaspal Singh
Jaspal Singh is an Indian singer who lent his voice to various Bollywood actors in the era 1970's and 1980's.

By Kashish Rai

The beauty of the Hindi film industry lies not only in it’s stories but also in the songs that get in tune with the mood of the narratives. These songs remain eternal in the minds of the audience for generations to come, but unfortunately the ones who give their melodious voice in these songs are not always remembered. Jaspal Singh is one of them.

Today we have brought in light one of those gem singers of bollywood~ Jaspal Singh, who has by and large made a significant contribution in Bollywood through some of the most popular and melodious songs he sang.

  • Who is Jaspal Singh?

 Jaspal Singh is an Indian singer who lent his voice to various Bollywood actors in the era 1970’s and 1980’s. He was born in Amritsar and during his school and college days, he realised his passion for singing. He used to participate in various music competitions throughout his school and college life. To further pursue his passion for singing he went to Mumbai where his sister used to stay.

Jaspal’s talent was first and foremost recognised by well known female singer Usha Khanna during the year 1968.

  • Jaspal’s Early Life Struggle

Jaspal Singh was provided a chance to sing at a professional level, however he did not get the recognition which he deserved in his life. He struggled to make a career in singing and would often visit Amritsar, Delhi and Mumbai time and again.

Jaspal was always an ardent fan of Mohammed Rafi and grew up listening to his songs and singing Rafi’s songs whenever he got the opportunity. As he was attracted to only film songs he did not undergo any training in classical music.

Due to peer pressure, he started practicing law and started living in Mumbai. In spite of the hardships he was facing, he never gave up and then, a well known Music Composer, Ravindra Jain gave him the big break for a song in the movie called ‘Geet Gata Chal’ of 1975. After this song, he became a prominent name. His voice was unique and was unlike any other and he sang for some hit bollywood movies like ‘Nadiya ke paar’, ‘Ankhiyon ke jharokhon se’,’Sawan ko aane do’, etc.

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  • Jaspal’s Singing Career in Bollywood Industry

In 1975 as the opening credits of the newly released film “Geet Gaata Chal” rolled out and the cinema hall resonated with the fresh, melodious, energetic and high-pitched vocals of Jaspal Singh singing the title song- ‘Geet gaata chal o saathi gungunata chal…’

Every viewer was mesmerized by this totally new, original, youthful and brilliant voice which was both pleasing and heart-warming. This was the magic his voice had.

For the audience who did not see the film at that time, hearing the song was enough to transport them to the villages and immediately entreating up images of the person dancing amidst the lush green fields, flowing rivers, chirping birds and pleasant winds. Such was the effect the song had on the listeners of that time that it became one of the most iconic songs of the decade.

The film “Nadiya Ke Paar”  produced by Tarachand Bharjatya under his banner “Rajshri Productions” was to be the launch vehicle for introducing child artists Sachin and Sarika as adult stars in a romantic story. As the existing singers of the time were all associated with different popular heroes, the new male singer Jaspal Singh was chosen to do a  playback for Sachin. Not only did the film became a big hit, all the songs of the film also became super-hits and music lovers wholeheartedly accepted Jaspal Singh as the new sensational voice.

Nadiya Ke Paar
A still from the movie “Nadiya Ke Paar”. Pinterest

According to an interview, Ravindra Jain was apprehensive about giving Jaspal the title song which according to him was his best composition for the film but associate producer Rajkumar Bharjatya was in favour of taking the risk. Whatever the concerns may have been, still the fact remains that finally Jaspal Singh did get the green signal to record all the songs and the rest as they say is history.

Jaspal Singh was very thrilled to get such a golden opportunity. Those days it was not very easy for a new singer to make inroads into the industry especially without any father figure to launch him!

Luckily for him the film established him in a big way. He proved his versatility in the film by singing fun songs, romantic song and even ‘bhajans’.

Though, popular perception is that Geet Gaata Chal was Jaspal Singh’s debut film, technically he had made his debut earlier in 1968 in the film Bandish. It was music director Usha Khanna who decided to give him a break. She gave him a solo number which was picturized on a comedian in the film. As the film did not create any ripples, the song also did not get much attention and Jaspal Singh’s debut song went virtually unnoticed.

After this he also sang a duet with Mahendra Kapoor for the film Anjaan Hai Koi, 1969, but again that song also did not receive any great response. Once again Usha Khanna was the music director and the song was picturized on character artistes. In the coming years, he started singing for many other films in Bollywood.

  • How did Jaspal “Lost in Transition?”

Slowly it was becoming evident that as Jaspal Singh’s voice had become the voice of actor Sachin, he was not going to be used for any of the top actors of that period. Also keeping in consideration the type of films he was singing for, he did not get an opportunity to sing a variety of songs in his career. Eventually, actor Sachin’s career also did not take off in a very big way as a hero and in the absence of any top music director willing to try his voice, Jaspal’s career went towards a downward trend.

Rajshree Production
He is thankful to the Bharjatyas of Rajshri Productions and music director Ravindra Jain who placed so much faith in him and gave him a break in the industry. Pinterest

But today, he has no complaints whatsoever with his career. He feels that whatever he accomplished was due to divine blessing and his good fortune. He is thankful to the Bharjatyas of Rajshri Productions and music director Ravindra Jain who placed so much faith in him and gave him a break in the industry. His stint in Bollywood got him many stage shows all over India and abroad as well which gave him an opportunity to outshine him.

ALSO READ: These Books Can Drive Boredom Away in Lockdown 4.0

Indeed this winsome vocalist’s career was short-lived but whatever he sang was melodious and from the heart. Today not many people may pause to recall this underrated singer but for those who grew up in the seventies, his songs remain etched in their memories and listening to them still gives them inexplicable pleasure.

 

 

 

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WhatsApp Launches Campaign to Reduce Spread of Fake News Amid COVID-19

The campaign aims to curb fake news amid COVID-19

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Whatsapp
WhatsApp launched a new education campaign to curb the spread of fake news during the ongoing pandemic. Pixabay

Instant messaging platform WhatsApp on Friday launched a new “check it before you share it” education campaign, expanding its efforts to reduce spread of misinformation on its platform amid COVID-19 pandemic.

This campaign acts as a simple reminder that it is the responsibility of everyone to double check the facts before forwarding messages to flatten the misinformation curve, WhatsApp said.

It tries to inculcate behaviour that urges users to gain more information about the messages they receive through any of the many ways, like reaching out to the MyGov helpline to receive crucial updates or searching the web.

“This campaign helps convey our collective responsibility and the need to always verify before sharing information,” Shivnath Thukral, India Head of Public Policy for WhatsApp, said in a statement.

WhatsApp announced the MyGov helpline (+919013151515) last month.

To promote the MyGov helpline, the WhatsApp campaign conveys the precautionary measures that people should take to prevent the spread of COVID-19 like to cough in elbows, stay home, wash your hands, avoid touching your face, and to keep social distancing.

WhatsApp
“This campaign helps convey our collective responsibility and the need to always verify before sharing information,” said Shivnath Thukral, India Head of Public Policy for WhatsApp in a statement. Pixabay

People will be able to see these ads on Facebook and Instagram, and message the helpline with just one tap, WhatsApp said.

Read More: Lockdown is Helping me Design New Routines and Choreographies: Ashley Lobo

In a bid to curb misinformation related to COVID-19, WhatsApp, which has 400 million users in India, last month said it would limit frequently forwarding messages to 1 chat at a time.

WhatsApp has faced scrutiny as rumours spread on the platform have been linked to several mob killings in India.

The instant messaging platform, however, said that 90 per cent of messages sent are between two people and it has seen a significant increase in the amount of voice and video calling across India during the COVID-19 pandemic. (IANS)