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While the tourism industry might be the hardest hit, as is the airlines and hospitality industries, the impact of COVID-19 will effect the world economy in entirety. IANSlife spoke with FDCI Chairman, Sunil Sethi, to find out how the lockdown and the closing of international borders will stress the fashion industry, and the staggering repercussions it will have on business.
“It’s going to hit us harder than we can imagine. There are going to be no sales as all retail stores are shut, export orders can not be fulfilled due to the lockdown and airlines cannot accept goods, letters of credit may expire, factories being shut orders cannot be completed, so I’m dreading the impact and the fallout this is going to have,” states Sethi
But 21 days isn’t the end of the road is it? Everyone knows this is just the beginning, and does the fashion industry have the resilience to power through the uncertainty? “It is a time of of gloom and doom. The designers and the fashion industry are in a dilemma as to whether they should hold on to working force or to let them go. If they hold on to them, then their resources will be depleted within just a few months. So the bravado of retaining and paying is limited to people who have deep pockets. This becomes unsustainable and irrelevant when we speak of new and young designers and the not very affluent designers. Should they choose to let go of them it will be a tough choice as I believe the Indian fashion designers work with a conscience and with good ethics, almost all of them believe in them that the workers and labour force should no face further difficulties or harm. I can speak for my fraternity and say that no one wants the people associated be it weavers, karigars, o all the people associated in the process to be harmed. So the dilemma, you can’t let them go and if you don’t then your own funds will be depleted, making it difficult to revive the business or suffer the losses,” asserts the stalwart of the fashion fraternity.
However, we cannot but underline that at the moment the question of an end date to the lockdown or the impact cannot be ascertained. There is no guarantee that there is going to be a rainbow at the end of the road. Can we say for certain that the customer’s mood will be inclined to buying or they will have the finances to indulge in retail therapy? The expert feels that,
“It is a myth that people say that after a period of slowdown there is surge in retail and that one can indulge and pamper themselves with luxury spending. The industry is going to be at the buyer’s mercy. But I know we are resilient lot; we have tided over rent hikes, tax hikes, GST, and in times of other calamities where sales are low we have powered through. The fashion industry has always bounced back. In this case we are not only hoping against hope, but counting on each one of us to power though, stronger together. This too shall pass.”
The FDCI would like to come up with a solution to help the industry get back on its feet in the aftermath of a prolonged crisis. But without assistance from the government this may be an uphill task. The chief of the industry expresses his concerns stating,
“Unless the government enforces some thing or initiates some scheme of a relief. Rents are at an all time peak, if all designers created a lobby and approached organisations to give them at least this relief it would be a great help. But this only works in situations like malls or shopping destinations, it will not benefit designers who have flagship stores, and dealing with individual landlords will be tough.”
With the industry on hold across the globe, business have stocked up for the upcoming summer season, which will go to waste if borders remain shut and a global lockdown continues. In the past year a lot of the focus on the fashion industry has been negative, in the sense that it has been established it is one of the biggest polluters in the world. Looking at the bigger picture, what of the environmental impact when all this production gearing up for summer will end up for naught.
The veteran mulling over the question feels, “the export market it seems will be in a bad situation because of the cycle — buyers in international market, fashion weeks and their buying schedule orders are placed three to four months in advance to meet the season, so a delay of three months due to Coronavirus will certainly spill to end of the season. But incase, as some over positive people are saying that they will manage to get sorted in two weeks in other countries, then if it gets resolved in a month or so there is scope for goods to be exported. But any delay of three months will be end of the season, the goods are not saleable so obviously the buying houses will not accept the goods in the first place. Are the international stores in a position to open, advertise and get their customers to buy? Will the mood of the consumer be to spend; this is viscous circle of the international trade. However, stores abroad cannot function without stocks and goods.”
But what of the domestic market, is the outlook as pessimistic so can we hope against hope for a silver lining. “I’m hoping as soon as the lockdown is removes the Indian fashion designer is able to produce, pack and ship out their stock, albeit it will be a few weeks late, but still it will help. But when it comes to the domestic market in most cities unless it’s the peak of winter or the peak of ceremonial season, like Diwali, before that time there is still ample scope to send goods for the season; it may be called an extended season. Whatever the Indian fashion designers have made they will see to it that the trends continue till ceremonial buying starts in October. We have a long time to absorb Indian merchandise, if the fraternity has to survive they should focus on that. Not everything is lost, there are still windows of opportunities and I wish that we are able to take advantage of these windows.”
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Last and certainly not the least as the apex body of fashion in the country, what measures will the FDCI take to help through this time of trial.
“We are bit hampered with the lockdown, but we certainly want to create a Fund by which we can come to the help of the actual fashion designer who may really need our support. I don’t know how much we will be able to help out, I already have two veteran designers who without my bringing it up have volunteered to contribute and I hope others who can step up to the plate to help out. The FDCI board is with me on this and we are going to try and do our bit to whatever extent we can, and let’s hope we can make this a reality,” replies Sethi.
While no one can predict the damage a prolonged lock down and sealing of international and domestic borders will cause, it is yet to be seen if the aftermath will be one that the fashion industry and the world will be able to absorb or not. (IANS)
Malgudi, a small fictional town in South India has been part of the childhood of most Indians. It is an old, shabby, and peaceful town that is unruffled by politics. The stories set in this small town ring the sense of belongingness in the hearts of its readers. The familiar feeling that feels like home resonates with their soul. And teaches important life lessons to the readers through simple tales. Malgudi Days is one of the books that every Indian child should read. The book is a compilation of 32 short stories that paint a beautiful picture of small-town in India around the '60s and '70s
R. K. Narayan, one of the most well-known and popular writers within India and outside India is the creator of this town and the occurrences of this town. The stories follow the characters Swami and his friends through their everyday lives. Be it the story of fake astrologers who scam and loot the people by his cleverness, or the story of a blind beggar and his dog where the money blinded the man with greed; each story has a lesson to learn, morals and values hidden in it. As the stories are simple, easy to understand yet heart-touching it makes it easy for the kids to connect with each character and imagine the story as if the reader themselves were the protagonist of the story. In simple words, we can say that R.K. Narayan simply told stories of ordinary people trying to live their simple lives in a changing world.
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As written during the Indian Independence movements and finally published in 1943. The stories in the Malgudi days beautifully encapsulated the transitioning milieu of the British era to post-Independence India. Each of the stories portrays a facet of life in Malgudi and simultaneously a life in an Indian town. R.K. Narayan was one of the first writers who pioneered Indian writings in the English language and the book was later republished outside India in 1982 by Penguin Classics. Thus, the book enjoyed a worldwide audience. The New York Times even described the virtue of the book as "everyone in the book seems to have a capacity for responding to the quality of his particular hour. It's an art we need to study and revive."
The beautiful storytelling of the book was assisted by beautiful illustrations allowing the children to let their imagination teleport them to the world of Malgudi. All the illustrations in the book were illustrated by the world-renowned cartoonist, R.K. Laxman who is also R.K. Narayan's younger brother. The illustrations complimented the scenes from the stories and excited the children, keeping them engaged in reading the book for hours.
The illustrations complimented the scenes from the stories.Pixabay
The short stories from Malgudi Days were later adapted into a television adaptation in 1986. This show was directed by actor and director Shankar Nag. It was filmed both in Hindi and English, containing 54 episodes and the first 13 episodes respectively. Later the series was revived for additional 15 episodes. The show featured several popular celebrities from the Kannada film industry of those days – Girish Karnad, Vishnuvardhan, Ananth Nag, Arundhati Nag and Vaishali Kasaravalli, to name a few. The series was premiered on the Doordarshan channel and became the window into the town Malgudi for many. The show did not only excel in its storyline the TV adaptation elevated the storytelling as the show was technically very sound and stood out in its fantastic detailing in terms of locations and sets. With the cinematography being creative The Malgudi days- TV series once again warmed the hearts of both young ones and adults.
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Malgudi- our childhood home
Malgudi days hold a special place in the hearts of whoever has read the book as a child. With the detailed descriptions of the town and stories one almost gets a feeling that they've visited the place themselves. The characters, Swami and his friends feel like they were all readers' childhood friends. The surreal feeling of being home in the world of Malgudi. The world of Malgudi is intimate, warm, lifelike, and engaging. The setting is modern, and the life portrayed in these stories is contemporary. Still, there is an old-time air about It. R K Narayan once described Malgudi as "Malgudi is where we all belong, and where we wish we lived."
Keywords: Malgudi days, Malgudi, R K Narayan, R K Laxman, storytelling, our childhood home Malgudi
Well, if you'll notice then the moon takes twenty-nine days to complete its lunar cycle, whereas women's menstrual cycle is generally 28 days! Coincidence? I think, not.
It is believed that when a woman goes through her menstrual cycle, she goes through the different lunar energies. In fact, in ancient times it was said that the natural rhythm of women was to menstruate under a new moon and ovulate under a full moon.
At the same time, it is also believed that the cycle and its stages are connected to different seasons, namely, spring, summer, autumn, and winter.
Let us see how the lunar cycle is related to a woman's menstrual cycle!
It must be noted that the menstruation period is during the new moon period and also during the winter season. It is said that this is a reflective phase; a phase of silence, introspection, and solitude. During this phase, a woman's body is more sensitive, and so they're able to connect with it and hear the messages it gives. Interestingly, this is also the time when a woman naturally recycles energy as she menstruates, and hence, it's also the for their rest and recovery.
The Crescent moon represents the pre-ovulation period. This is also the season of spring, and so the time corresponds to an increase in physical energy. During this period, a woman's mental strength is at its peak and their thoughts are much clearer. At the same time, emotions are more stable during this period, and because of which women tend to be more social and outgoing.
This phase of the moon represents ovulation, and the season associated with this phase is summer. It must be noted that this period is full of energy and vitality. At the same time, this period plays a significant role in the lives of women because it's actually a fertile phase in all aspects of their life, be it personal or professional. During this period, the self-confidence and self-esteem in women tend to rise, and along with this, an increase in their sex drive can be seen very well.
This phase of the moon represents pre-menstruation, which is also associated with the autumn season. During this period, a woman's physical energy starts to decline. Metaphorically, just like a tree sheds its leaves, a woman, too, feels the need to let go of anything that is not benefiting her. At the same time, memory and the ability to concentrate decrease in this period.
I hope, now you will not think of the moon just as a celestial body, but as a companion in the lives of women!
Keywords: Women pre-Menstruation, Feminine, women Health Fitness, the moon represents the pre-ovulation period, period and moon cycle.
The Pakistan Electronic Media Regulatory Authority (PEMRA) has directed Pak TV channels to stop airing what it calls indecency and intimacy in dramas, Samaa TV reported.
A notification issued by the authority states that it has been receiving numerous complaints from viewers who believe that the content being depicted in dramas does not represent the "true picture of Pakistani society".
"PEMRA finally got something right: Intimacy and affection between married couples isn't 'true depiction of Pakistani society and must not be 'glamourized'. Our 'culture' is control, abuse, and violence, which we must jealously guard against the imposition of such alien values," said Reema Omer, Legal Advisor, South Asia, International Commission of Jurists.
"Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamourized in utter disregard to Islamic teachings and culture of Pakistani society," PEMRA stated, as per the report.
The authority added that it has directed channels time and again to review content with "indecent dressing, controversial and objectionable plots, bed scenes and unnecessary detailing of events".
Most complaints received by the PEMRA Call Centre during September concern drama serial "Juda Huay Kuch is Tarah", which created quite a storm on social media for showing an unwitting married couple as foster siblings in a teaser for an upcoming episode. However, it only turned out to be a family scheme after the full episode aired, but by that time criticism had mounted on HUM TV for using the themes of incest to drive the plot, the report said. (IANS/JB)
Keywords: Pakistan, Islam, Serials, Dramas, Culture, Teachings.