Tuesday January 21, 2020
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Creativity, Not In Business For Indian Fashion

As his fraternity scales up brands and diversifies its product ranges, designer Rocky S sits pretty – he broke that ground years ago

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fashion, Indian, international, business
Santa Fe Indian Market Fashion show 2014. Wikimedia Commons

As his fraternity scales up brands and diversifies its product ranges, designer Rocky S sits pretty – he broke that ground years ago. The designer insists that creativity is always serious business.

“I diversified my product range and brand almost five years ago. The Rocky S brand has a high street label called ‘RS’ and I tied up with Shoppers Stop for retail in its over 60 stores across the country. Everything is under Rs 2,000. I also have a perfume line, a furniture line and I have also launched my own resto-bar,” said the designer.

Asked whether he is also looking to scale up the Rocky S brand, he said, “I’m always looking at the possibility for new things, one of which is to establish my brand internationally. But for that I need to build the brand to the level, where I can engage with an investor, a partner who knows the international space and can spearhead the collaboration, leaving me to do the creative work. I do believe there is a right time and a place for everything, and when my time for an international collaboration comes, I will make the best of it.”

fashion, Indian, international, business
A model wears a Naga costume designed by Thunyatorn Ng at New York Fashion Week 2018. (VOA)

At the moment, the designer, who has dressed the likes of Beyoncé, Paris Hilton and the Pussycat Dolls, is gearing up for his seventh showcase at the prestigious London Fashion Week. And his collection is inspired from a royal Bougainvillea garden with summery colours such as fuschia, hot pink, dusky orange and a hint of the dark side with hues like black, grey and ivory. “The style is easy with loose trousers, anti-fit shirt, flirty dresses,” he said.

Rocky S reveals that his decision to focus on the London Fashion Week was driven by the need to focus on the business of fashion, without getting bogged down with the business of celebrity influencers and paid partnerships.

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“I realised long back that creativity is not at the forefront of fashion in India. Much of fashion week today is about influencers and celebrity collaborations. Actors dictate fashion, the media loves to add and promote the frenzy. That’s one of the reasons why I prefer the London platform, it looks at trends for the upcoming season, setting the tone and the tempo. It’s not following trends or only about who is wearing you clothes,” explained the designer.

So while influencers and paid partnerships might be the big game right now, the designer insists that creativity is always serious business. (IANS)

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Ways to Style Jewellery for Men

How to style men's jewellery for different looks.

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Men Jewellery
Here are ways to pair and style up men's jewellery for different occasions. Pixabay

Jewellery can be a mans best friend too, especially on his wedding day.

Rohan Sharma, RK Jewellers South Extension, New Delhi suggests how to style men’s jewels for different looks.

Wedding look:

Many couples set dress codes for a wedding day, and there can be three broad wedding styles for men: Indian, Indo-Western and Western. If you are going with Indian or Indo-western outfits, accessories can upgrade your style statement.

Pick a polki or colored stone necklace and ‘kalgi’ on turban with kurta-pajama and sherwani. Rings are a big part of men’s jewellery, you can match rings to your other pieces of jewelleries.

Jewellery
You can pair up a necklace/ chain with other jewellery. Pixabay

Wearing Indo-western sideline kurta with color contrasted nehru jacket and matching turban? Accessorize it with a bracelet and brooches for a complete look.

Suiting up is the safest option for a wedding. Complete the look by wearing a stylish tuxedo with a pocket square, patent black shoes and fancy cufflinks.

Also Read- 5 Health Tests That Women Should Undergo

Everyday look:

When wearing a white t-shirt with regular fit denim jeans, with heavy sole white shoes, pair it up with a simple pendant chain and a bracelet. (IANS)