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Creativity, Not In Business For Indian Fashion

As his fraternity scales up brands and diversifies its product ranges, designer Rocky S sits pretty – he broke that ground years ago

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fashion, Indian, international, business
Santa Fe Indian Market Fashion show 2014. Wikimedia Commons

As his fraternity scales up brands and diversifies its product ranges, designer Rocky S sits pretty – he broke that ground years ago. The designer insists that creativity is always serious business.

“I diversified my product range and brand almost five years ago. The Rocky S brand has a high street label called ‘RS’ and I tied up with Shoppers Stop for retail in its over 60 stores across the country. Everything is under Rs 2,000. I also have a perfume line, a furniture line and I have also launched my own resto-bar,” said the designer.

Asked whether he is also looking to scale up the Rocky S brand, he said, “I’m always looking at the possibility for new things, one of which is to establish my brand internationally. But for that I need to build the brand to the level, where I can engage with an investor, a partner who knows the international space and can spearhead the collaboration, leaving me to do the creative work. I do believe there is a right time and a place for everything, and when my time for an international collaboration comes, I will make the best of it.”

fashion, Indian, international, business
A model wears a Naga costume designed by Thunyatorn Ng at New York Fashion Week 2018. (VOA)

At the moment, the designer, who has dressed the likes of Beyoncé, Paris Hilton and the Pussycat Dolls, is gearing up for his seventh showcase at the prestigious London Fashion Week. And his collection is inspired from a royal Bougainvillea garden with summery colours such as fuschia, hot pink, dusky orange and a hint of the dark side with hues like black, grey and ivory. “The style is easy with loose trousers, anti-fit shirt, flirty dresses,” he said.

Rocky S reveals that his decision to focus on the London Fashion Week was driven by the need to focus on the business of fashion, without getting bogged down with the business of celebrity influencers and paid partnerships.

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“I realised long back that creativity is not at the forefront of fashion in India. Much of fashion week today is about influencers and celebrity collaborations. Actors dictate fashion, the media loves to add and promote the frenzy. That’s one of the reasons why I prefer the London platform, it looks at trends for the upcoming season, setting the tone and the tempo. It’s not following trends or only about who is wearing you clothes,” explained the designer.

So while influencers and paid partnerships might be the big game right now, the designer insists that creativity is always serious business. (IANS)

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How to Extend Your Business Abroad

Starting a business or expanding an existing one is now easier than ever, considering the multiple options their owners have

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Business
Starting a Business or expanding an existing one is now easier than ever. Pixabay

Starting a business or expanding an existing one is now easier than ever, considering the multiple options their owners have in terms of structures they can employ and even countries they can choose from. While the creation of a new company is usually simpler, the expansion of a business abroad will imply more financial resources directed to finding suitable premises, offices, employment and even production.

When it comes to the structures to be used for expanding a business abroad, the branch office and the subsidiary are the most employed. The creation of a subsidiary in Malta, for example, implies registering a local company which benefits from the same advantages as domestic businesses.

Let’s see what the expansion of a business through these two options implies.

The subsidiary company as an expansion option of a business

The subsidiary will usually be used by foreign companies seeking to develop other activities in the country it will move to. Among the advantages of this structure, we can mention the possibility of choosing the structure under which the business will operate which can lead to an easier incorporation procedure. Referring to the example above, starting a company in Malta under the form of a subsidiary can help investors operate under a limited liability company which is a popular business structure in countries all over the world.

There are also various tax advantages when operating a foreign business under a subsidiary company abroad. Among these, being subject to the same corporate tax, which in certain countries is lower than in the parent company’s home state, can represent a huge benefit when expanding it.

Setting up a branch office in order to expand a company

Compared to the subsidiary, the branch office offers the parent company more control over its activities. This is because the branch office will operate as a satellite of the foreign company, but will also be restricted to completing the same activities of the parent business.

The advantages of the branch office usually refer to more relaxed registration and licensing requirements and cheaper incorporation costs.

Expanding a company in a foreign country is a solution often employed by business owners seeking to diversify their activities and expanding their operations to clients abroad. The advantages of such a decision are often related to increased revenues and also to capitalizing on markets which do not offer the foreign company’s products or services.