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Cultural Innovation: British Council launches £50,000 seed fund to boost India-UK Cultural Ties

It is a culmination of a five year programme that aims to introduce an enthusiastic Indian audience to the best contemporary arts of UK

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British Council. source- http://alexandria.aaschool.ac.uk/
  • British Council India is investing £50,000 in a one of its kind cultural project
  • It is a culmination of a five year programme that aims to introduce an enthusiastic Indian audience to the best contemporary arts of UK
  • PM Narendra Modi and PM David Cameron announced a year long programme in 2017

In an attempt to strengthen the cultural ties between the nations of UK and India, British Council, India is funding a one of its kind cultural project. It plans on investing £50,000 (Rs 50 lakh approximately) in this project. In this innovation funding, the Council will select five projects by the end of July 2016. It will invest £10,000 in seed funding of each project.

In the Open Call, the details of the funding have been provided clearly. They are claiming that this is a culmination of a five year programme that aims to introduce an enthusiastic Indian audience to the best contemporary arts of UK. They have an ambitious aim for online audience, which are 10 million people in 2016 and 50 million people in 2017.

In the eligibility criteria, they’ve mentioned that the participant should be based in UK or India. He or she should have a track record of creating new digital projects or successful experiences that have reached new audiences. They have specified that it is acceptable if the audience that had been reached before had not been of the scale that the British Council is currently aiming for.

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“We want to have ideas from India and Britain and bring those ideas together to make brilliant new things. In return for this seed funding, we would like to see a prototype or proof of concept of your project that we can test with potential audiences in September and October 2016. Following user testing in autumn, we will make a number of commissions based on potential audiences and costs of projects. Full commissions must launch during 2017” said Alan Gemmell, director of British Council, reports business-standard.com.

Noon, UK time, Friday 08 July 2016 has been declared as the deadline for submission of applications.

The British Council is partnering with Manchester International Festival on a digital co-commission for 2017. If the project submitted to this open call is selected, it will be launched during the festival in June/July 2016.

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India's Prime Minister Narendra Modi's walks with Britain's Prime Minister David Cameron as they leave 10 Downing Street after their meeting, in London, November 12, 2015. Photo: Reuters
India’s Prime Minister Narendra Modi’s walks with Britain’s Prime Minister David Cameron as they leave 10 Downing Street after their meeting, in London, November 12, 2015. Photo: Reuters

During the November 2015 visit of PM Narendra Modi to London, he and PM David Cameron has announced a year long programme in 2017. It is to celebrate the cultural ties between the two countries and the 70th year of independence for India.

According to business-standard.com, Gemmell added: “With the British Council, we believe that culture has a powerful role to play in helping people understand one another. India’s cultural relationship with Britain is incredibly important. We want to develop stronger cultural relations between Britain and India. We want to celebrate, reconnect, revive and inspire the next generation of people culturally. We want to develop stronger cultural relations between Britain and India.”

The British Council is one of UK’s international organisations that take various measures to strengthen the cultural ties between different nations. It also works at providing educational opportunities to the masses.

-The report is compiled by a Staff-writer at NewsGram.

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  • Vrushali Mahajan

    This initiative taken by both the countries is really good. It gives the participants the encouragement and self confidence. Plus, the mix of various culture

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WhatsApp and NASSCOM To Come Up With Digital Literacy Training To Curb Fake News

"This training educates people throughout India to be mindful of the messages they receive and to verify the facts before forwarding,"

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The first training will be on March 27 in Delhi and will be followed by more planned interventions like hosting training workshops for representatives from rural and urban areas along with roadshows across numerous colleges. Pixabay

As part of the partnership, WhatsApp and NASSCOM Foundation will train nearly 1,00,000 Indians to spot false information and provide tips and tricks to stay safe on WhatsApp.

The co-created curriculum, which includes real-world anecdote tools that can be used to verify a forwarded message and actions that users can take like reporting problematic content to fact checkers and other law enforcement agencies, will be disseminated in multiple regional languages.

“We are excited to expand our partnerships with civil society to advance crucial digital literacy skills that can help combat misinformation share on WhatsApp,” Abhijit Bose, Head of India, WhatsApp, said in a statement.

“This training educates people throughout India to be mindful of the messages they receive and to verify the facts before forwarding,” he added.

The training will be imparted by volunteers from NASSCOM Foundation who will launch the “each one teach three” campaign that mandates every volunteer to share their learnings with three more persons leading to a network effect.

These volunteers will post their takeaways from the workshops on their social media handles to increase the reach of these safety messages.

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As part of the partnership, WhatsApp and NASSCOM Foundation will train nearly 1,00,000 Indians to spot false information and provide tips and tricks to stay safe on WhatsApp.
Pixabay

The first training will be on March 27 in Delhi and will be followed by more planned interventions like hosting training workshops for representatives from rural and urban areas along with roadshows across numerous colleges.

“The use of technology platforms like WhatsApp are inherently meant to foster social good, harmony, and collaboration, but are sadly being used by a small number of miscreants to entice anger and hatred by spreading false and doctored information,” Ashok Pamidi, CEO, NASSCOM Foundation, said.

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“This training educates people throughout India to be mindful of the messages they receive and to verify the facts before forwarding,” he added. Pixabay

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“I would like to urge all the connected citizens who want to join this fight against the spread of fake information, to come and help volunteer towards the cause,” Pamidi added.

Aspiring volunteers can register at www.mykartavya.nasscomfoundation.org

NASSCOM Foundation is the social arm of the industry body, National Association of Software and Services Companies (NASSCOM). (IANS)