Friday May 25, 2018
Home India Cultural Inno...

Cultural Innovation: British Council launches £50,000 seed fund to boost India-UK Cultural Ties

It is a culmination of a five year programme that aims to introduce an enthusiastic Indian audience to the best contemporary arts of UK

1
//
384
British Council. source- http://alexandria.aaschool.ac.uk/
Republish
Reprint
  • British Council India is investing £50,000 in a one of its kind cultural project
  • It is a culmination of a five year programme that aims to introduce an enthusiastic Indian audience to the best contemporary arts of UK
  • PM Narendra Modi and PM David Cameron announced a year long programme in 2017

In an attempt to strengthen the cultural ties between the nations of UK and India, British Council, India is funding a one of its kind cultural project. It plans on investing £50,000 (Rs 50 lakh approximately) in this project. In this innovation funding, the Council will select five projects by the end of July 2016. It will invest £10,000 in seed funding of each project.

In the Open Call, the details of the funding have been provided clearly. They are claiming that this is a culmination of a five year programme that aims to introduce an enthusiastic Indian audience to the best contemporary arts of UK. They have an ambitious aim for online audience, which are 10 million people in 2016 and 50 million people in 2017.

In the eligibility criteria, they’ve mentioned that the participant should be based in UK or India. He or she should have a track record of creating new digital projects or successful experiences that have reached new audiences. They have specified that it is acceptable if the audience that had been reached before had not been of the scale that the British Council is currently aiming for.

Follow NewsGram on facebook: NewsGram

“We want to have ideas from India and Britain and bring those ideas together to make brilliant new things. In return for this seed funding, we would like to see a prototype or proof of concept of your project that we can test with potential audiences in September and October 2016. Following user testing in autumn, we will make a number of commissions based on potential audiences and costs of projects. Full commissions must launch during 2017” said Alan Gemmell, director of British Council, reports business-standard.com.

Noon, UK time, Friday 08 July 2016 has been declared as the deadline for submission of applications.

The British Council is partnering with Manchester International Festival on a digital co-commission for 2017. If the project submitted to this open call is selected, it will be launched during the festival in June/July 2016.

Follow NewsGram on Twitter: @newsgram1

India's Prime Minister Narendra Modi's walks with Britain's Prime Minister David Cameron as they leave 10 Downing Street after their meeting, in London, November 12, 2015. Photo: Reuters
India’s Prime Minister Narendra Modi’s walks with Britain’s Prime Minister David Cameron as they leave 10 Downing Street after their meeting, in London, November 12, 2015. Photo: Reuters

During the November 2015 visit of PM Narendra Modi to London, he and PM David Cameron has announced a year long programme in 2017. It is to celebrate the cultural ties between the two countries and the 70th year of independence for India.

According to business-standard.com, Gemmell added: “With the British Council, we believe that culture has a powerful role to play in helping people understand one another. India’s cultural relationship with Britain is incredibly important. We want to develop stronger cultural relations between Britain and India. We want to celebrate, reconnect, revive and inspire the next generation of people culturally. We want to develop stronger cultural relations between Britain and India.”

The British Council is one of UK’s international organisations that take various measures to strengthen the cultural ties between different nations. It also works at providing educational opportunities to the masses.

-The report is compiled by a Staff-writer at NewsGram.

ALSO READ:

Click here for reuse options!
Copyright 2016 NewsGram

  • Vrushali Mahajan

    This initiative taken by both the countries is really good. It gives the participants the encouragement and self confidence. Plus, the mix of various culture

Next Story

Diesel Exhaust Converted Into Ink by Indian Innovators To Battle Air Pollution

Supervised by young engineers, workers at the start-up company Chakr Innovation in New Delhi cut and weld sheets of metal to make devices that will capture black plumes of smoke from diesel generators and convert it into ink.

0
//
11
representational image. VOA

Supervised by young engineers, workers at the start-up company Chakr Innovation in New Delhi cut and weld sheets of metal to make devices that will capture black plumes of smoke from diesel generators and convert it into ink.

In a cabin, young engineers pore over drawings and hunch over computers as they explore more applications of the technology that they hope will aid progress in cleaning up the Indian capital’s toxic air – among the world’s dirtiest.

While the millions of cars that ply Delhi’s streets are usually blamed for the city’s deadly air pollution, another big culprit is the massive diesel generators used by industries and buildings to light up homes and offices during outages when power from the grid switches off – a frequent occurrence in summer. Installed in backyards and basements, they stay away from the public eye.

“Although vehicular emissions are the show stoppers, they are the ones which get the media attention, the silent polluters are the diesel generators,” says Arpit Dhupar, one of the three engineers who co-founded the start up.

The idea that this polluting smoke needs attention struck Dhupar three years ago as he sipped a glass of sugarcane juice at a roadside vendor and saw a wall blackened with the fumes of a diesel generator he was using.

It jolted him into joining with two others who co-founded the start-up to find a solution. Dhupar had experienced first hand the deadly impact of this pollution as he developed respiratory problems growing up in Delhi.

An Indian girls holds a banner during a protest against air pollution in New Delhi, India, Nov. 6, 2016.
An Indian girls holds a banner during a protest against air pollution in New Delhi, India, Nov. 6, 2016.

A new business

As the city’s dirty air becomes a serious health hazard for many citizens, it has turned into both a calling and a business opportunity for entrepreneurs looking at ways to improve air quality.

According to estimates, vehicles contribute 22 percent of the deadly PM 2.5 emissions in Delhi, while the share of diesel generators is about 15 percent. These emissions settle deep into the lungs, causing a host of respiratory problems.

After over two years of research and development, Chakr has begun selling devices to tap the diesel exhaust. They have been installed in 50 places, include public sector and private companies.

The technology involves cooling the exhaust in a “heat exchanger” where the tiny soot particles come together. These are then funneled into another chamber that captures 70 to 90 percent of the particulate matter. The carbon is isolated and converted into ink.

Among their first clients was one of the city’s top law firms, Jyoti Sagar Associates, which is housed in a building in Delhi’s business hub Gurgaon.

Making a contribution to minimizing the carbon footprint is a subject that is close to Sagar’s heart – his 32-year-old daughter has long suffered from the harmful effects of Delhi’s toxic air.

Motorists drive surrounded by smog, in New Delhi, India, Nov. 8, 2017.
Motorists drive surrounded by smog, in New Delhi, India, Nov. 8, 2017.

“This appealed to us straightaway, the technology is very impactful but is beautifully simple,” says Sagar. Since it could be retrofitted, it did not disrupt the day-to-day activities at the buzzing office. “Let’s be responsible. Let’s at least not leave behind a larger footprint of carbon. And if we can afford to control it, why not, it’s good for all,” he says.

At Chakr Innovation, cups, diaries and paper bags printed with the ink made from the exhaust serve as constant reminders of the amount of carbon emissions that would have escaped into the atmosphere.

There has been a lot of focus on improving Delhi’s air by reducing vehicular pollution and making more stringent norms for manufacturers, but the same has not happened for diesel generators. Although there are efforts to penalize businesses that dirty the atmosphere, this often prompts them to find ways to get around the norms.

Also Read: Exposure to Traffic-Related Pollution Poses Threat of Asthma in Kids

Tushar Mathur who joined the start up after working for ten years in the corporate sector feels converting smoke into ink is a viable solution. “Here is a technology which is completely sustainable, a win-win between businesses and environment,” says Mathur. (VOA)