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Cultural Innovation: British Council launches £50,000 seed fund to boost India-UK Cultural Ties

It is a culmination of a five year programme that aims to introduce an enthusiastic Indian audience to the best contemporary arts of UK

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British Council. source- http://alexandria.aaschool.ac.uk/
  • British Council India is investing £50,000 in a one of its kind cultural project
  • It is a culmination of a five year programme that aims to introduce an enthusiastic Indian audience to the best contemporary arts of UK
  • PM Narendra Modi and PM David Cameron announced a year long programme in 2017

In an attempt to strengthen the cultural ties between the nations of UK and India, British Council, India is funding a one of its kind cultural project. It plans on investing £50,000 (Rs 50 lakh approximately) in this project. In this innovation funding, the Council will select five projects by the end of July 2016. It will invest £10,000 in seed funding of each project.

In the Open Call, the details of the funding have been provided clearly. They are claiming that this is a culmination of a five year programme that aims to introduce an enthusiastic Indian audience to the best contemporary arts of UK. They have an ambitious aim for online audience, which are 10 million people in 2016 and 50 million people in 2017.

In the eligibility criteria, they’ve mentioned that the participant should be based in UK or India. He or she should have a track record of creating new digital projects or successful experiences that have reached new audiences. They have specified that it is acceptable if the audience that had been reached before had not been of the scale that the British Council is currently aiming for.

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“We want to have ideas from India and Britain and bring those ideas together to make brilliant new things. In return for this seed funding, we would like to see a prototype or proof of concept of your project that we can test with potential audiences in September and October 2016. Following user testing in autumn, we will make a number of commissions based on potential audiences and costs of projects. Full commissions must launch during 2017” said Alan Gemmell, director of British Council, reports business-standard.com.

Noon, UK time, Friday 08 July 2016 has been declared as the deadline for submission of applications.

The British Council is partnering with Manchester International Festival on a digital co-commission for 2017. If the project submitted to this open call is selected, it will be launched during the festival in June/July 2016.

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India's Prime Minister Narendra Modi's walks with Britain's Prime Minister David Cameron as they leave 10 Downing Street after their meeting, in London, November 12, 2015. Photo: Reuters
India’s Prime Minister Narendra Modi’s walks with Britain’s Prime Minister David Cameron as they leave 10 Downing Street after their meeting, in London, November 12, 2015. Photo: Reuters

During the November 2015 visit of PM Narendra Modi to London, he and PM David Cameron has announced a year long programme in 2017. It is to celebrate the cultural ties between the two countries and the 70th year of independence for India.

According to business-standard.com, Gemmell added: “With the British Council, we believe that culture has a powerful role to play in helping people understand one another. India’s cultural relationship with Britain is incredibly important. We want to develop stronger cultural relations between Britain and India. We want to celebrate, reconnect, revive and inspire the next generation of people culturally. We want to develop stronger cultural relations between Britain and India.”

The British Council is one of UK’s international organisations that take various measures to strengthen the cultural ties between different nations. It also works at providing educational opportunities to the masses.

-The report is compiled by a Staff-writer at NewsGram.

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  • Vrushali Mahajan

    This initiative taken by both the countries is really good. It gives the participants the encouragement and self confidence. Plus, the mix of various culture

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New Resolute and More Muscular India Put on Its Fresh Aggressive Game Face

Pakistan's isolation is complete and Imran Khan's last minute attempt to speak to Donald Trump also appears to have failed

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India, Muscular, Game
By restating its position on how Pakistan remains a rogue state indulging in unabashed state sponsored terror through proxies. Pixabay

On Friday morning, India secured a major diplomatic victory at the UN by reiterating its unequivocal position on Jammu and Kashmir and Pakistan being the cradle of terror. By restating its position on how Pakistan remains a rogue state indulging in unabashed state sponsored terror through proxies, India once again notched up major brownie points with the world community at large. Pakistan’s isolation is complete and Imran Khan’s last minute attempt to speak to Donald Trump also appears to have failed.The most important part is that the UN Security Council acknowledged India’s measures to bring normalcy and development to Kashmir and wants all countries to follow suit. The piece de resistance came from Indias Permanent Representative to UN Syed Akbaruddin, who said: “We are gratified that the Security Council in its closed consultations appreciated these efforts, acknowledged them and indicated that this is the direction in which they would like the international community to move.”

India’s diplomatic encirclement of Pakistan has been a success with the primacy of its position over Jammu and Kashmir being undisputed and unchallenged. Barring China, the world has accepted India’s position including the Arab world, formerly sponsors and supporters of Pakistan. But it is clear that even they are fed up.

Prime Minister Narendra Modi talking to IANS earlier this week said: “I feel that there are two aspects to this. First, a certain section of people believed that my government — and I personally — would fail on the foreign policy front not just in the Gulf region, but also in the wider context. The reality is that my government’s successful track record on foreign policy across the world is there for everyone to see. In fact, after assuming office in 2014, the very first Foreign Minister my government received on an official visit was that of the Sultanate of Oman. So, what others thought of me, and what the reality turned out to be, is for them to introspect.”

Prime Minister Modi doesn’t get adequate credit for this outreach but as he explained: “I think our policy has succeeded to a large extent because of this outreach, this constant engagement. We have not allowed any miscommunication, any doubts to play spoilsport. We have been very open with all the countries, and they have also reciprocated with warmth and friendship. I firmly believe that India and the Gulf countries have only begun to explore the true potential of a partnership which will go far beyond mutual benefits and can anchor peace, progress and prosperity not only in our common and extended neighbourhood but also in the larger world.”

India, Muscular, Game
On Friday morning, India secured a major diplomatic victory at the UN by reiterating its unequivocal position on Jammu and Kashmir and Pakistan being the cradle of terror. Pixabay

Even as Pakistan has upscaled ‘Ceasefire Violations’ both in terms of weapon and area in dimension over the last a few days, India has met fire with fire keeping a red alert vigil on the LoC. With a successful lockdown in progress in the Kashmir Valley and use of the Westphalian sovereignty template, India has managed to convince the world that its policy imperatives on the newly designed Union Territory are noble. The fact that not a single incident of violence has resulted is an equally bigger win.

Meanwhile, Pakistan’s single minded obsession appears to show Kashmir as a potential flashpoint to seek world attention. This has been tamped down with India’s delicate handling of the situation. While the closed door meeting has turned into an acceptance of the Indian viewpoint, Pakistan is expected to continue pushing the envelope.

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With the UN General Assembly scheduled to commence shortly, Pakistan’s ploy of playing the victim card may not exactly get traction with the world given the toxic state’s track record as the global centrifugal force of jihadis. A new tactic being used this time by Pakistan is to escalate ceasefire violations so that the world may take due notice that Kashmir and the border is a dangerous place. With Indian Defence Minister Rajnath Singh calling Pakistan’s bluff by rescinding the NFN – no first nuke – option on Friday, a new resolute and more muscular India put on its fresh aggressive game face. (IANS)