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Customer’s Find Foods in Today’s Marketplace Too Sweet

Sweet was the most frequently mentioned taste quality and the reviewers told us that human food is over-sweetened

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Customers, Food, Sweet
This is the first study of this scale to study food choice beyond the artificial constraints of the laboratory. Pixabay

Customers find foods in today’s marketplace to be too sweet, researchers that analysed nearly four lakh food reviews said.

“This is the first study of this scale to study food choice beyond the artificial constraints of the laboratory. Sweet was the most frequently mentioned taste quality and the reviewers told us that human food is over-sweetened,” said study lead author Danielle Reed from Monell Chemical Senses Center in the US.

Published in the journal of Physiology and Behavior, the study examined 393,568 unique food reviews of 67,553 products posted by 256,043 customers over a 10 year period to gain real-world insight into the food choices that people make.

To identify words related to taste, texture, odour, spiciness, cost, health and customer service, the researchers used statistical modelling programme and computed the number of reviews that mentioned each of these categories.

Customers, Food, Sweet
Customers find foods in today’s marketplace to be too sweet, researchers that analysed nearly four lakh food reviews said. Pixabay

The focus on product over-sweetness was striking as almost one per cent of product reviews, regardless of food type, used the phrase “too sweet”.

When looking at reviews that referred to sweet taste, the researchers found that over-sweetness was mentioned 25 times more than under-sweetness.

The researchers found that sweet taste was mentioned in 11 per cent of product reviews, almost three times more often than bitter. (IANS)

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Cyber Criminals Attack Nearly 10,000 Microsoft Customers

“ElectionGuard” is free and open-source and will be available through the repository GitHub as a software development kit (SDK) later this year

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microsoft, xbox
FILE - A sign for Microsoft is seen on a building in Cambridge, Massachusetts, March 18, 2017. VOA

Microsoft has notified nearly 10,000 customers in the past year who were targeted or compromised by nation-state attacks originating from three countries — Iran, North Korea and Russia.

According to Tom Burt, Corporate Vice President for Consumer Security and Trust at Microsoft, 84 per cent of these attacks targeted its enterprise customers, and about 16 per cent targeted consumer personal email accounts.

“While many of these attacks are unrelated to the democratic process, this data demonstrates the significant extent to which nation-states continue to rely on cyber attacks as a tool to gain intelligence, influence geopolitics or achieve other objectives,” Burt said in a blog post late on Wednesday.

The company has seen extensive activity from the actors it calls Holmium and Mercury operating from Iran, Thallium operating from North Korea, and two actors operating from Russia it calls Yttrium and Strontium.

“This data has been compiled by the Microsoft Threat Intelligence Center which works every day to track these global threats,” said Burt.

Since the launch of Microsoft “AccountGuard” last August, the company has uncovered attacks specifically targeting organisations that are fundamental to democracy.

“We have steadily expanded AccountGuard, our threat notification service for political campaigns, parties, and democracy-focused non-governmental organisations (NGOs), to include 26 countries across four continents.”

microsoft
FILE – Microsoft Corp. signage is seen outside the Microsoft Visitor Center in Redmond, Washington, July 3, 2014. VOA

Microsoft has made 781 notifications of nation-state attacks targeting organisations participating in AccountGuard.

This data shows that democracy-focused organisations in the US should be particularly concerned as 95 per cent of these attacks have targeted US-based organisations. Many of the democracy-focused attacks target NGOs and think tanks.

“As we head into the 2020 elections, we anticipate that we will see attacks targeting US election systems, political campaigns or NGOs that work closely with campaigns,” warned Microsoft.

Also Read: Samsung Galaxy Note May not Feature Snapdragon 855 Plus Chip

The company demonstrated the first voting system running Microsoft ElectionGuard technology at the Aspen Security Forum in Aspen, Colorado, on Wednesday.

“ElectionGuard can enable a new era of secure, verifiable voting. It is also possible to make voting more accessible for people with disabilities and more affordable for local governments while increasing security,” said Burt.

“ElectionGuard” is free and open-source and will be available through the repository GitHub as a software development kit (SDK) later this year. (IANS)