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Customers Redeem Coupons 40% More During Diwali, Says GrabOn

Coupons & Deals market leaders GrabOn observed a significant growth in the number of coupons and offers used during the Diwali period since 201

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GrabOn
As Diwali comes with a plethora of sale events from various e-commerce portals, big and small. GrabOn Offers it's Customers Easy and Happy Shopping. Pixabay

Diwali comes with a plethora of sale events from various e-commerce portals, big and small. Needless to say, the average Indian shopper spends big bucks on gifting during this festive season. Hyderabad based online couponing company, GrabOn, has helped online shoppers save on their Diwali expenses by providing the top offers, deals and discounts on products across segments like food, recharge, travel, electronics and more.

Based on their internal data points and insights, they have come up with an infographic illustrating the consumer behavior in terms of coupon redemption and how it has changed over the course of the last 4 years during Diwali i.e. from 2016 to 2019.

GrabOn with a monthly subscriber base of more than 6.5 million users and 3000+ merchant partners onboard, boasts of helping India save over 300 crores in the last financial year alone. Their infographic focuses on the key segments like Travel, Recharge, Food, Electronics, Fashion while covering more. The coupon usage trend also highlights cities with most coupon redemptions. 

This infographic drives further delves into the specifics considering the biggest festival season in India. With a detailed analysis of the consumer demographics, age group, peak usage time, among other crucial insights, this Diwali based infographic puts a limelight on India’s coupon culture.

‘The e-commerce industry and the coupons space share a healthy symbiotic relationship which leads to mutual growth and success. The festive season, Diwali in particular, brings in high transactions. The Bachat Wali Diwali campaign we run during this time is also one of the contributing factors to this increase’, says Ashok Reddy, Founder & CEO, GrabOn.

 

GrabOn
Coupons & Deals market leaders GrabOn observed a significant growth in the number of coupons and offers used during the Diwali period since 2016. Pixabay

Food Tops The List

The Food vertical seems to have enjoyed the most preference during Diwali season, with the maximum number of coupons being redeemed for the category. The percentage usage increased from 21% to 58%. This change can be attributed to cheaper Exclusive offers. Delivery aggregators like UberEats, Zomato, Swiggy, and others are taking the industry by storm.

 Recharge Goes up!

The Recharge segment has seen a steady rise in coupon redemption rate, going up by 9% during Diwali 2018 when compared to Diwali 2017. The data suggests that more people prefer to look for super-saver tariff plans during the festive season.

 Fashion or Electronics Are Not the Most Preferred

While most guesses would go to Fashion or Electronics for having the majority of coupon redemptions, surprisingly both of the categories combined account for 16% of the total coupon usage during Diwali 2018.

 Indian Startups Doing Well

The infographic found Paytm, Ola, Zomato, BookMyShow, and Myntra leading the charge with other category merchants following suit.

GrabOn
GrabOn, has helped online shoppers save on their Diwali expenses by providing the top offers, deals and discounts on products across segments like food, recharge, travel, electronics and more. Pixabay

 About GrabOn

GrabOn is an Indian coupons and deals marketplace, headquartered in Hyderabad, India. It was founded in September 2013 by Ashok Reddy. A pioneer in the affiliate e-commerce coupon industry, GrabOn operates in over 450+ Indian cities. GrabOn provides authentic and latest deals in the industry through the strategic B2B partnerships and a wide network of merchants. Established with a motto of ‘Saving On Everything’, GrabOn offers the latest deals across a wide range of verticals like travel, recharge, fashion, electronics, food, beauty products, clothing, furniture, health, jewelry, movie tickets, automobiles, accessories, and home needs among others.

ALSO READ: Delhi Schools Encourage Students to Celebrate Eco-Friendly Diwali

Media Contact:

Thehasin Nazia: thehasin@grabon.in

 

Next Story

Monitoring Method May Help To Conserve Lions in India

In the new study, Keshab Gogoi and his colleagues have demonstrated an alternative method for monitoring Asiatic lions

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Lions
Conserving this sub-specie of lions with the use of best scientific methods is a global priority and responsibility, according to authors of the study from the Wildlife Institute of India (WII). Pixabay

An alternative method of monitoring endangered lions in India can help improve estimates of their numbers and also in making informed conservation policy and management decisions.

New conservation practices have helped increase the number of Asiatic lions from 50 to 500 in the Gir Forests of Gujarat.

Accurate estimates are needed for better conservation efforts, according to a study published in the journal PLOS ONE.

The existing methods, particularly a technique known as total counts, can miss some and double-count others. Also, they provide limited information on the spatial density.

Conserving this sub-specie of lions with the use of best scientific methods is a global priority and responsibility, according to authors of the study from the Wildlife Institute of India (WII).

In the new study, Keshab Gogoi and his colleagues have demonstrated an alternative method for monitoring Asiatic lions.

“Our research addresses this priority by developing a robust approach to their population assessment and monitoring, which can be used for all lion populations across the world,” said an author.

Gogoi and colleagues used whisker patterns and permanent body marks to identify lions using a computer programme, and analysed the data with a mathematical modelling method known as ‘spatially explicit capture recapture’ to estimate the lion density.

They also assessed the prey density and other factors that could influence the lion density.

Lion, Predator, Dangerous, Mane, Big Cat, Male, Zoo
An alternative method of monitoring endangered lions in India can help improve estimates of their numbers and also in making informed conservation policy and management decisions. Pixabay

The researchers identified 67 lions of the 368 sightings within the 725 sq km study area in the Gir Forests, estimating an overall density of 8.53 lions per 100 sq km. They found the prey density didn’t appear to influence the lion density variations in the study area.

The lion density was higher in the flat valley habitats (as opposed to rugged or elevated areas) and near sites where food had been placed to attract lions for tourists to see them.

ALSO READ: You Can Now Pre-Book New Samsung’s Foldable Smartphone “Galaxy Z Flip” in India

The study suggests that baiting lions for tourism affects their natural density patterns, in line with other researches that baiting disrupts lion behaviour and social dynamics.

The authors said the alternative monitoring method could be used to assess lions across their range (in India and Africa) and better conservation efforts. (IANS)