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Mass produced skincare products are not effective on everyone, are they? If you have been using the same or similar products for many years without seeing results, then it is likely that you are using a mass produced solution that does not suit your skin. In the article, you will find some beauty tips for skin.
No matter what the product label reads, the ingredients, their concentration and overall formulation matter most for a successful skincare regimen. Your skin’s characteristics are unique to you, just like your fingerprints, whether oily, dry, normal or sensitive, only the right products with the right ingredients and formulations can repair damage and restore your skin’s texture and smoothness.
Growing consumer awareness is bringing about a change in the product and marketing approach of skincare brands. The one-size-fits-all approach is now passï¿½ and most brands are offering some degree of customization, either through ‘clean beauty’ marketing concepts or through the promise of customized ingredients.
Some brands in the market are disrupting the skin care industry by completely changing the conversation around skin care and carving a new approach of hyper-customization that uses technology and the abundance of data to focus more on the consumer. Mr. Chaitanya Nallan, Co-Founder & CEO of SkinKraft talks about why customization is important.
Hyper-Customization and Co-Created Products
Although customization is not a new mantra, co-created products that use a combination of customer inputs and scientific remedies to create hyper-personalized products, is a market-disrupting concept. For more than a decade now, the skin care industry has consistently fallen short in delivering the promise of glowing and healthy skin.
Customized skin care and co-creation is set to deliver this promise and threatens to make generic skin care obsolete by offering solutions for very specific and personal skin care issues of each user. Technology makes it possible for this super-specialized approach to skin care available for mass audiences. With technology, unique customer information like skin type, problems, lifestyles, environment, geographic location et cetera, make it possible for dermatologists to offer highly individualized remedies.
A report released by Redseer Consulting in 2017 states that the Indian cosmetic industry is expected to grow $20 billion by 2015, with a CAGR of 25 percent. The global cosmetics industry on the other hand is growing at a CAGR of 4.3 percent and is expected to reach $450 billion by 2024.
This means that India will become one of the top five global markets by 2025. A confluence of three significant trends: mass internet adoption enabling feedback loops and user input, Artificial Intelligence enabled understanding of ingredient effectiveness and modern manufacturing technologies will cause a significant shift in the next 5-10 years.
Dermatologists are increasingly seeing customization as the future. They have constantly laid emphasis on the fact that for nearly 2,000 skin disorders, the market is flooded with over 20,000 treatments, yet finding right solution is close to impossible. Just as skin problems are not skin deep, so are their solutions. Customization brought about through technology is a reliable solution that helps find the root problem and approach its treatment holistically.
Over the past few years, customizable products have made their mark in the beauty industry because they offer very specific and real solutions to persistent problems. For years now, women trying to find even basic skincare products are caught up in an unrewarding cycle of experimentation.
Generic formulations catering to the mass market are frustrating to consumers as they are ineffective in solving the problems of complex skin types. Several factors including skin type, skin support systems, pigmentation levels, skin damage levels, hydration levels etc. make an individual’s skin unique and therefore the solutions needed are unique too. (IANS)
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Malgudi, a small fictional town in South India has been part of the childhood of most Indians. It is an old, shabby, and peaceful town that is unruffled by politics. The stories set in this small town ring the sense of belongingness in the hearts of its readers. The familiar feeling that feels like home resonates with their soul. And teaches important life lessons to the readers through simple tales. Malgudi Days is one of the books that every Indian child should read. The book is a compilation of 32 short stories that paint a beautiful picture of small-town in India around the '60s and '70s
R. K. Narayan, one of the most well-known and popular writers within India and outside India is the creator of this town and the occurrences of this town. The stories follow the characters Swami and his friends through their everyday lives. Be it the story of fake astrologers who scam and loot the people by his cleverness, or the story of a blind beggar and his dog where the money blinded the man with greed; each story has a lesson to learn, morals and values hidden in it. As the stories are simple, easy to understand yet heart-touching it makes it easy for the kids to connect with each character and imagine the story as if the reader themselves were the protagonist of the story. In simple words, we can say that R.K. Narayan simply told stories of ordinary people trying to live their simple lives in a changing world.
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As written during the Indian Independence movements and finally published in 1943. The stories in the Malgudi days beautifully encapsulated the transitioning milieu of the British era to post-Independence India. Each of the stories portrays a facet of life in Malgudi and simultaneously a life in an Indian town. R.K. Narayan was one of the first writers who pioneered Indian writings in the English language and the book was later republished outside India in 1982 by Penguin Classics. Thus, the book enjoyed a worldwide audience. The New York Times even described the virtue of the book as "everyone in the book seems to have a capacity for responding to the quality of his particular hour. It's an art we need to study and revive."
The beautiful storytelling of the book was assisted by beautiful illustrations allowing the children to let their imagination teleport them to the world of Malgudi. All the illustrations in the book were illustrated by the world-renowned cartoonist, R.K. Laxman who is also R.K. Narayan's younger brother. The illustrations complimented the scenes from the stories and excited the children, keeping them engaged in reading the book for hours.
The illustrations complimented the scenes from the stories.Pixabay
The short stories from Malgudi Days were later adapted into a television adaptation in 1986. This show was directed by actor and director Shankar Nag. It was filmed both in Hindi and English, containing 54 episodes and the first 13 episodes respectively. Later the series was revived for additional 15 episodes. The show featured several popular celebrities from the Kannada film industry of those days – Girish Karnad, Vishnuvardhan, Ananth Nag, Arundhati Nag and Vaishali Kasaravalli, to name a few. The series was premiered on the Doordarshan channel and became the window into the town Malgudi for many. The show did not only excel in its storyline the TV adaptation elevated the storytelling as the show was technically very sound and stood out in its fantastic detailing in terms of locations and sets. With the cinematography being creative The Malgudi days- TV series once again warmed the hearts of both young ones and adults.
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Malgudi- our childhood home
Malgudi days hold a special place in the hearts of whoever has read the book as a child. With the detailed descriptions of the town and stories one almost gets a feeling that they've visited the place themselves. The characters, Swami and his friends feel like they were all readers' childhood friends. The surreal feeling of being home in the world of Malgudi. The world of Malgudi is intimate, warm, lifelike, and engaging. The setting is modern, and the life portrayed in these stories is contemporary. Still, there is an old-time air about It. R K Narayan once described Malgudi as "Malgudi is where we all belong, and where we wish we lived."
Keywords: Malgudi days, Malgudi, R K Narayan, R K Laxman, storytelling, our childhood home Malgudi
Well, if you'll notice then the moon takes twenty-nine days to complete its lunar cycle, whereas women's menstrual cycle is generally 28 days! Coincidence? I think, not.
It is believed that when a woman goes through her menstrual cycle, she goes through the different lunar energies. In fact, in ancient times it was said that the natural rhythm of women was to menstruate under a new moon and ovulate under a full moon.
At the same time, it is also believed that the cycle and its stages are connected to different seasons, namely, spring, summer, autumn, and winter.
Let us see how the lunar cycle is related to a woman's menstrual cycle!
It must be noted that the menstruation period is during the new moon period and also during the winter season. It is said that this is a reflective phase; a phase of silence, introspection, and solitude. During this phase, a woman's body is more sensitive, and so they're able to connect with it and hear the messages it gives. Interestingly, this is also the time when a woman naturally recycles energy as she menstruates, and hence, it's also the for their rest and recovery.
The Crescent moon represents the pre-ovulation period. This is also the season of spring, and so the time corresponds to an increase in physical energy. During this period, a woman's mental strength is at its peak and their thoughts are much clearer. At the same time, emotions are more stable during this period, and because of which women tend to be more social and outgoing.
This phase of the moon represents ovulation, and the season associated with this phase is summer. It must be noted that this period is full of energy and vitality. At the same time, this period plays a significant role in the lives of women because it's actually a fertile phase in all aspects of their life, be it personal or professional. During this period, the self-confidence and self-esteem in women tend to rise, and along with this, an increase in their sex drive can be seen very well.
This phase of the moon represents pre-menstruation, which is also associated with the autumn season. During this period, a woman's physical energy starts to decline. Metaphorically, just like a tree sheds its leaves, a woman, too, feels the need to let go of anything that is not benefiting her. At the same time, memory and the ability to concentrate decrease in this period.
I hope, now you will not think of the moon just as a celestial body, but as a companion in the lives of women!
Keywords: Women pre-Menstruation, Feminine, women Health Fitness, the moon represents the pre-ovulation period, period and moon cycle.
The Pakistan Electronic Media Regulatory Authority (PEMRA) has directed Pak TV channels to stop airing what it calls indecency and intimacy in dramas, Samaa TV reported.
A notification issued by the authority states that it has been receiving numerous complaints from viewers who believe that the content being depicted in dramas does not represent the "true picture of Pakistani society".
"PEMRA finally got something right: Intimacy and affection between married couples isn't 'true depiction of Pakistani society and must not be 'glamourized'. Our 'culture' is control, abuse, and violence, which we must jealously guard against the imposition of such alien values," said Reema Omer, Legal Advisor, South Asia, International Commission of Jurists.
"Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamourized in utter disregard to Islamic teachings and culture of Pakistani society," PEMRA stated, as per the report.
The authority added that it has directed channels time and again to review content with "indecent dressing, controversial and objectionable plots, bed scenes and unnecessary detailing of events".
Most complaints received by the PEMRA Call Centre during September concern drama serial "Juda Huay Kuch is Tarah", which created quite a storm on social media for showing an unwitting married couple as foster siblings in a teaser for an upcoming episode. However, it only turned out to be a family scheme after the full episode aired, but by that time criticism had mounted on HUM TV for using the themes of incest to drive the plot, the report said. (IANS/JB)
Keywords: Pakistan, Islam, Serials, Dramas, Culture, Teachings.