Friday February 28, 2020

Here’s why Customization is Important for Skincare

Customization the new face of skincare

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Skincare Customization
Some brands in the market are disrupting the skin care industry by completely changing the conversation around skin care and carving a new approach of hyper-customization that uses technology. Pixabay

Mass produced skincare products are not effective on everyone, are they? If you have been using the same or similar products for many years without seeing results, then it is likely that you are using a mass produced solution that does not suit your skin. In the article, you will find some beauty tips for skin.

No matter what the product label reads, the ingredients, their concentration and overall formulation matter most for a successful skincare regimen. Your skin’s characteristics are unique to you, just like your fingerprints, whether oily, dry, normal or sensitive, only the right products with the right ingredients and formulations can repair damage and restore your skin’s texture and smoothness.

Growing consumer awareness is bringing about a change in the product and marketing approach of skincare brands. The one-size-fits-all approach is now pass� and most brands are offering some degree of customization, either through ‘clean beauty’ marketing concepts or through the promise of customized ingredients.

Skincare Customization
Customization and co-creation is set to deliver this promise and threatens to make generic skin care obsolete by offering solutions for very specific and personal skin care issues of each user. Pixabay

Some brands in the market are disrupting the skin care industry by completely changing the conversation around skin care and carving a new approach of hyper-customization that uses technology and the abundance of data to focus more on the consumer. Mr. Chaitanya Nallan, Co-Founder & CEO of SkinKraft talks about why customization is important.

Hyper-Customization and Co-Created Products

Although customization is not a new mantra, co-created products that use a combination of customer inputs and scientific remedies to create hyper-personalized products, is a market-disrupting concept. For more than a decade now, the skin care industry has consistently fallen short in delivering the promise of glowing and healthy skin.

Customized skin care and co-creation is set to deliver this promise and threatens to make generic skin care obsolete by offering solutions for very specific and personal skin care issues of each user. Technology makes it possible for this super-specialized approach to skin care available for mass audiences. With technology, unique customer information like skin type, problems, lifestyles, environment, geographic location et cetera, make it possible for dermatologists to offer highly individualized remedies.

A report released by Redseer Consulting in 2017 states that the Indian cosmetic industry is expected to grow $20 billion by 2015, with a CAGR of 25 percent. The global cosmetics industry on the other hand is growing at a CAGR of 4.3 percent and is expected to reach $450 billion by 2024.

This means that India will become one of the top five global markets by 2025. A confluence of three significant trends: mass internet adoption enabling feedback loops and user input, Artificial Intelligence enabled understanding of ingredient effectiveness and modern manufacturing technologies will cause a significant shift in the next 5-10 years.

Skincare Customization
Although customization is not a new mantra, co-created products that use a combination of customer inputs and scientific remedies to create hyper-personalized products, is a market-disrupting concept. Pixabay

Dermatologists are increasingly seeing customization as the future. They have constantly laid emphasis on the fact that for nearly 2,000 skin disorders, the market is flooded with over 20,000 treatments, yet finding right solution is close to impossible. Just as skin problems are not skin deep, so are their solutions. Customization brought about through technology is a reliable solution that helps find the root problem and approach its treatment holistically.

Over the past few years, customizable products have made their mark in the beauty industry because they offer very specific and real solutions to persistent problems. For years now, women trying to find even basic skincare products are caught up in an unrewarding cycle of experimentation.

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Generic formulations catering to the mass market are frustrating to consumers as they are ineffective in solving the problems of complex skin types. Several factors including skin type, skin support systems, pigmentation levels, skin damage levels, hydration levels etc. make an individual’s skin unique and therefore the solutions needed are unique too. (IANS)

Next Story

Here are Ways to Hide Stretch Marks with Makeup

How to cover stretch marks with makeup

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Makeup
The right makeup products can be used to cover stretch marks temporarily. Lifetime Stock

Stretch marks may be a fact of life, and while they’re certainly nothing to be ashamed of, there may be times where you’d like your stretch marks to be out of sight.

Whether there’s a special occasion you’re getting all dolled up for or you simply want to feel your most confident on the beach, the right makeup products can be used to cover stretch marks temporarily. Inputs from L’oreal Paris USA.

Colour correct

Using the colour wheel you learned about back in elementary school, you can easily neutralise any unwanted tones on your hair or skin. When it comes to covering stretch marks, it’s important to consider their tone. If they’re new and purplish, you’ll want to use a yellow colour corrector to cancel out the color of the stretch marks.

If your stretch marks are older, you may not need to colour correct them as they’re likely already flesh-toned, albeit lighter than the rest of your skin.

Makeup
After expertly covering your stretch marks, you wouldn’t want your makeup to budge throughout the day, so you need to set your makeup. Lifetime Stock

Use full-coverage foundation

Of course, a full-coverage foundation is essential for covering stretch marks. Choose a full-coverage formula that contains high-load pigments and can cover everything from scars to hyperpigmentation.

Set your makeup

After expertly covering your stretch marks, you wouldn’t want your makeup to budge throughout the day. To keep everything in place and get an extra boost of coverage, use a fluffy powder brush to sweep on a setting powder.

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Apply self-tanner

While not makeup, self-tanner is a holy grail beauty product that can help disguise the look of stretch marks. Not to mention, you’ll get the appearance of beautifully bronzed skin in the process. (IANS)