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Industry Experts Appreciate Dark Mode on Apple iPhones as Sensible Move

iTunes was formally launched in 2001 and its music store was launched two years later

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New iPhones attracting more Android users in US: Survey. Wikimedia commons

By Nishant Arora

Industry experts have given thumbs-up to Apple introducing Dark Mode in iPhones and phasing out iTunes at a time when delivering experiences is the key for smartphone makers.

Dark mode is a hot trend right now. Google has also announced the same for its upcoming Android Q during its flagship I/O developer conference a few weeks back.

Currently, several third party apps offer Dark Mode. There are two major reasons for this.

“The screen is one of the biggest battery drainers in smartphones. With screen getting bigger and better coupled with trend of OLEDs at several price points is leading to strain on the batteries and overall battery life for an average consumer,” Navkendar Singh, Research Director, Devices and Ecosystem, India & South Asia, International Data Corporation, told IANS.

Dark mode allows for lesser consumption of battery since OLEDs (which need to be lit up at all times) do not need to be lit up when smartphones are on Dark Mode.

“This certainly helps elongating battery life to a significant extent,” Singh added.

Dark Mode is a new dark colour scheme that works across native apps to deliver a great viewing experience especially in low-light conditions.

Dark Mode is available to third-party app developers for integration into their own apps and can be scheduled to turn on automatically at sunset or at a certain time.

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iPhones on display at an Apple store in Virginia, USA, April 4, 2016. VOA

According to Tarun Pathak, Associate Director at Counterpoint Research, Apple is focusing further to optimize experience on its products.

“The Dark Mode on iPhones and goodbye to iconic iTunes are such steps in that direction. Additionally, Apple is strengthening its take on privacy and this will continue to be a great differentiator for consumers,” Pathak told IANS.

“With screens getting bigger and much brighter, it puts severe strain on our eyes especially when we use the phone before sleeping or in a dark room. So, wellness factor is also important with Dark Mode on the smartphone,” Singh emphasized.

According to him, Apple is not “really” bidding goodbye to the iTunes.

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“It will still be available as an iTunes app to purchase either music, movies or podcasts. What really is being done is bringing three apps (Apple Music, Apple TV and Apple Podcast) to the fore as three separate streaming apps,” said Singh.

iTunes was formally launched in 2001 and its music store was launched two years later.

“This is an indication of two things: One is Apple’s focus on services as a big revenue pillar, going forward. As hardware (specifically iPhone) demand slows down, services and ecosystem become all the more important.

“Second is the shift in media consumption habits from owning to streaming. This is a gradual shift we are seeing, even in a market like India,” said Singh. (IANS)

Next Story

Apple Releases First Public Beta of its Upcoming iPhone, iPad OS

With iPadOS, users would be able to work with apps in multiple windows, see more information on a redesigned Home screen and more natural ways to use Apple Pencil

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iPadOS delivers exciting features, including a new Home screen with widgets. Pixabay

Apple has released the first public beta of its upcoming iPhone and iPad operating systems (OS), iOS 13 and iPadOS 13, open for everybody to download and experience the test versions.

The final version of the new iPhone and iPad operating systems is scheduled to release later this year, most likely by September, TechCruch reported on Monday.

However, because of bug-risks and chances of patchy experience, users are advised to proceed with caution and not install the beta versions on their primary iPhones and iPads.

According to the report, while some apps and features would not work at all as part of the beta tests, but in some rare cases, beta softwares could also brick devices and make them unusable.

Last week, the iPhone-maker announced the availability of the developer beta of iOS 13 and iPadOS 13.

Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple unveiled iOS 13 with features like the Dark Mode and Apple sign-in, a sturdy Mac Pro desktop for creative professionals and a 30 per cent snappier Face ID.

The new operating system on iPhones is loaded with India-specific features like the Indian-English accent for virtual assistant Siri that would now speak in a more natural and expressive way – in both male and female voices. The users would be able to access content drawn from Indian languages in a seamless conversational style.

Also Read: Use of Artificial Intelligence (AI) for Fraud Detection to Triple by 2021

According to the iPhone-maker, iOS 13 would reduce app download sizes by up to 50 per cent and make app updates over 60 per cent smaller, resulting in apps launching up to twice as fast.

With iPadOS, users would be able to work with apps in multiple windows, see more information on a redesigned Home screen and more natural ways to use Apple Pencil.

On the other hand, just like iOS 13, iPadOS with Dark Mode feature would be available this fall as a free software update for iPad Air 2 and later, all iPad Pro models, iPad 5th generation and iPad mini 4. (IANS)