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Dating App by Social Networking Giant Facebook in Testing Phase

The move is being seen as a major competition for the Match Group which owns and operates mobile dating app Tinder and popular dating platform OkCupid

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Facebook expands tool to connect users to local news. Pixabay
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Aiming to take on mobile dating apps such as Tinder and Bumble, social networking giant Facebook on Thursday started testing its new dating product in Colombia.

“At first glance, ‘Facebook Dating’ closely resembles its competitor Hinge. Both depart from the swiping model popularised by Tinder in favour of asking users to answer question prompts and start conversations based on something in a person’s profile,” The Verge reported.

“Facebook Dating” includes integration with Groups and Events and draws on other aspects of Facebook to expand the dating pool and encourage users to meet in public.

“Dating has been a behaviour that we’ve seen on Facebook for a really long time,” Nathan Sharp, Product Manager, Facebook, was quoted as saying by The Verge.

“We want to make it easier and more comfortable for people to engage in. We just thought that now was the right time,” he added.

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Facebook, social media. Pixabay

“Facebook Dating” would be available within the social networking company’s mobile app and won’t be available for desktop users as of now.

It is currently available to users 18 and above, free of cost, and doesn’t include any advertisements or premium features.

The company began testing the app internally in August and asked its employees to use fake data for their dating profiles and plans to delete all data before the public launch.

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Company CEO Mark Zuckerberg originally announced the app at Facebook F8 keynote, popularly called F8 developer conference in San Jose, California in May 2018.

The move is being seen as a major competition for the Match Group which owns and operates mobile dating app Tinder and popular dating platform OkCupid. (IANS)

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Australia Proposes To Strengthen Regulations of Facebook, Google

Facebook has 17 million monthly users in Australia -- 68 per cent of its population -- while Instagram, second most popular site in terms of users - which is owned by Facebook, has 11 million users

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Australia recommends strengthening regulation of Facebook, Google. Pixabay

The Australian Competition and Consumer Commission (ACCC) on Monday proposed measures to counter the dominant market positions of Google and Facebook and strengthen monitoring on their access to information, advertising and consumers personal data.

The regulatory body, which recommended 11 preliminary measures in the report, was directed to conduct a public inquiry into the impact of digital search engines, social media platforms and other digital content in 2017 by then treasurer and current Prime Minister Scott Morrison.

“Acting as an intermediary between consumers and news outlets, platforms are inherently influential in shaping consumers’ choices of digital journalism,” said the report cited by Efe news.

This influential position and filtration of news items could place the consumer in a so-called filter bubble, increasing the risk of consumers being exposed to unreliable news, according to the report.

“The algorithms operated by each of Google and Facebook, as well as other policies, determine which content is surfaced and displayed to consumers in news feed and search results,” it said.

“The ACCC considers that the strong market position of digital platforms like Google and Facebook justifies a greater level of regulatory oversight,” Chair Rod Sims said.

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Facebook, social media. Pixabay

The commission called for the creation of a regulatory authority with powers to monitor these digital platforms and recommended establishing an automatic mechanism to take down content that violates copyright.

The ACCC said consumers should be informed about the manner in which these platforms collect and use their data to create personalized advertising.

This would include a reform of privacy laws to require the user’s express consent to data collection and “enable consumers to require erasure of their personal information where they have withdrawn their consent”.

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ACCC said that it found that “competition may have been distorted in multiple sectors where consumer data is used”.

Facebook has 17 million monthly users in Australia — 68 per cent of its population — while Instagram, second most popular site in terms of users – which is owned by Facebook, has 11 million users.

In 2017, Google registered 90 per cent of search traffic originating from Australian desktops and 98 per cent from mobile phones. (IANS)