Thursday November 21, 2019
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Dating App by Social Networking Giant Facebook in Testing Phase

The move is being seen as a major competition for the Match Group which owns and operates mobile dating app Tinder and popular dating platform OkCupid

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Facebook
Facebook releases Messenger redesign on Android, iOS. Pixabay

Aiming to take on mobile dating apps such as Tinder and Bumble, social networking giant Facebook on Thursday started testing its new dating product in Colombia.

“At first glance, ‘Facebook Dating’ closely resembles its competitor Hinge. Both depart from the swiping model popularised by Tinder in favour of asking users to answer question prompts and start conversations based on something in a person’s profile,” The Verge reported.

“Facebook Dating” includes integration with Groups and Events and draws on other aspects of Facebook to expand the dating pool and encourage users to meet in public.

“Dating has been a behaviour that we’ve seen on Facebook for a really long time,” Nathan Sharp, Product Manager, Facebook, was quoted as saying by The Verge.

“We want to make it easier and more comfortable for people to engage in. We just thought that now was the right time,” he added.

Facebook
Facebook, social media. Pixabay

“Facebook Dating” would be available within the social networking company’s mobile app and won’t be available for desktop users as of now.

It is currently available to users 18 and above, free of cost, and doesn’t include any advertisements or premium features.

The company began testing the app internally in August and asked its employees to use fake data for their dating profiles and plans to delete all data before the public launch.

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Company CEO Mark Zuckerberg originally announced the app at Facebook F8 keynote, popularly called F8 developer conference in San Jose, California in May 2018.

The move is being seen as a major competition for the Match Group which owns and operates mobile dating app Tinder and popular dating platform OkCupid. (IANS)

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Social Media Giant Facebook Rolls Out Meme-Making App ‘Whale’

Facebook has quietly rolled out a meme-making app called 'Whale' on the Canadian App Store

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Facebook
Facebook quietly launched meme-making app Whale. Pixabay

Social media giant Facebook has quietly rolled out a meme-making app called ‘Whale’ on the Canadian App Store that may come to other markets including in India later.

The app’s listing confirms that it has been developed by Facebook’s New Product Experimentation (NPE) team, which was set up earlier this year to develop new experimental apps for the social networking platform that has over 2.6 billion users globally.

‘Whale’ is the latest app from NPE, after music app ‘AUX’ and chat app ‘Bump’, reports The Information.

According to Facebook, these apps are intended to help the company discover new features and services that people like.

Facebook- Whale
According to Facebook, these apps are intended to help the company discover new features. Pixabay

Facebook is slowly launching apps in new genres beyond chats to woo more users and open new avenues to make money.

Facebook-owned Instagram has also launched a new video-music remix feature called “Reels” to take on Chinese short video making app TikTok.

Also Read-TikTok Owner ByteDance To Launch Its Own Music Streaming Service

“Just like TikTok, users can soundtrack their ‘Reels’ with a huge catalog of music, or borrow the audio from anyone else’s video to create a remix of their meme or joke.

Rolled out in the Brazilian market first, “Reels” will be available on both iOS and Android. (IANS)