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Dating-related Searches Outpace Matrimony Search in India: Google

Companies like Uber, Ola and Meru have made cab-booking services available on Google Assistant

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Rumors suggest that Google may unveil a mid-range Pixel phone as a cheaper option to the flagship model currently on sale for $800. VOA

Dating-related searches are growing much faster than matrimony queries in India and non-metro cities have outpaced metros in online search across categories, search engine giant Google said on Thursday.

According to Google’s “Year in Search: Insights for Brands” report, there has been a 75 per cent increase in “Near Me” queries and a 100 per cent growth in queries for co-working spaces.

“The online space in India has never been more vibrant. India has become the fastest Internet consuming country in the world and Internet has now become the bridge to the country’s aspirations.

“As highlighted in the report, the growing influence of online videos, increase in usage of language and voice, along with a rise of ML and AI are opportunities for brands and marketers,” Vikas Agnihotri, Country Director, Google India, said in a statement.

Indian language Internet users are expected to account for nearly 75 per cent of the total user base by 2021 and Google search trends show a significant move in this direction.

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

“Hindi is also gaining traction in the technology sector with a two-fold increase in queries in Hindi, which are mainly coming from laptops and PCs”, said the tech giant.

Last year saw an increase in the adoption of online automation as businesses used Artificial Intelligence (AI) and Machine Learning (ML) to drive efficiency and improve customer experience.

Brands across various categories, such as BFSI and telecom, have started integrating voice assistants like Google Assistant with their customer service to help customers.

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Companies like Uber, Ola and Meru have made cab-booking services available on Google Assistant.

Meanwhile, online video audience in India is expected to grow to 500 million by 2020. Watch time for science videos as well as hobby videos in India have more than tripled in 2018, said the company. (IANS)

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Here’s What 1.1 mn Children Learn About Santa Claus From Google Every Year

Additionally, search data reveals that there are on average 186,900 searches for 'How old is Santa' and 182,300 for 'Where is the North Pole' every year

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Santa Claus
FILE - A man dressed as Santa Claus rides his sleigh, pulled by a reindeer, as he prepares for Christmas on the Arctic Circle in Rovaniemi, northern Finland, Dec. 19, 2007. VOA

A recent report on Internet found that 1.1 million children learn online that Saint Nick is a fictitious character, as the first article in the search says ‘as adults we know Santa Claus is not real.’

When searching ‘Is Santa real’ the first article that is displayed comes from Quartz, which provides parents with advice on how to answer the question, dailymail.co.uk reported on Wednesday.

‘As adults we know Santa Claus isn’t real,’ an introductory sentence of the article reads.

Stephen Kenwright, Technical Search Engine Optimization Director at Rise at Seven, states that ‘Google is ranking this article on Quartz as the no.1 result based on the authority of the domain and reliability of the content.

‘Google’s algorithms choose the answer which best answers the question searched, taking safety into consideration all whilst being factually accurate.’

Santa Claus
Santa Claus dressed for Christmas. Wikimedia Commons

As per report, the results found that voice search technology responses are more creative when it comes to their responses to the query.

Alexa will reply with: ‘All I know is that someone has been eating mince pies and Father Christmas looks like the type.’

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“That’s something I am not allowed to disclause. I mean…disclose,” Siri replied.

Additionally, search data reveals that there are on average 186,900 searches for ‘How old is Santa’ and 182,300 for ‘Where is the North Pole’ every year. (IANS)