But Ryan said pockets of community mistrust continued to hinder efforts to stop the epidemic. He said negative social media campaigns that have spread false information were creating difficulties in gaining community confidence.
He said, for instance, that some messages have said the vaccine is used to infect people, not protect them, and treatments are used to finish victims off. “And there are WhatsApp groups and many social media conversations that are going on at that level,” he said. “And populations, like in every country in the world, are exposed to both the positive and negative media around any intervention like this.”
Ryan said WHO must be smarter, quicker and more effective in getting communities to hear its messages about pathways to good health. He said the way to counter bad information is not by blocking it, but by putting out good information. Then, he said, it is up to the communities to choose the messages they believe will best ensure their own future. (VOA)