Sri Lanka’s $4.4 billion tourism industry is reeling from cancellations as travelers shun the sun and sand Indian Ocean island after multiple suicide bombings that killed more than 250 people two weeks ago.
Suspected suicide bombers from little-known Islamic groups in Sri Lanka attacked churches and luxury hotels in the country on Easter, killing worshippers, tourists and their families. Islamic State claimed responsibility for the attacks.
Tourism, which accounts for 5% of the country’s gross domestic product, has suffered as tourists from around the world canceled hotel and flight bookings fearing more attacks.
“It’s a big blow to the economy, as well as the tourism industry,” Sri Lankan President Maithripala Sirisena said in an interview Saturday. “For the economy to develop, it’s important tourism returns to where it was before the attacks.”
Bookings down 186%
Net hotel bookings dropped a staggering 186% on average over the week following the attacks compared to the same period last year, data from travel consultancy ForwardKeys showed. A decline of more than 100% indicates more cancellations than bookings.
Cancellation rates at hotels across the country averaged 70% as of Saturday, with the capital Colombo taking a bigger hit, Sri Lanka’s Tourism Bureau Chairman Kishu Gomes told Reuters. “Some airlines have also discontinued frequency of flights. Load factor is much lower than it used to be,” Gomes said. “It is a worrying factor for sure.”
Tourism took off in Sri Lanka, which boasts of a 1,600km (1,000 mile) coastline, following the end of the decades-long civil war with Tamil separatists in 2009. It was Sri Lanka’s third largest and fastest growing source of foreign currency last year.
Decisive policy and security measures will be important to revive the industry and support economic growth, the International Monetary Fund has said.
Losses are mounting
For now, businesses from luxury hotels to beach shacks are facing mounting losses. In Bentota, one of a string of beach resorts south of Colombo, occupancy rates have plummeted, according to interviews with hotel managers.