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‘Delete’ Facebook, says WhatsApp co-founder amid Cambridge Analytica scandal

Mark Zuckerberg's Facebook bought WhatsApp for $19 billion in 2014 but Acton remained with the company for several years

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Facebook one of the most popular apps in US. Pixabay
Facebook needs to fix itself. Pixabay
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  • Brian Acton asked users to delete Facebook
  • It was due to data leakage allegations
  • Facebook faces backlash after allegations came to light

Brian Acton, co-founder of WhatsApp, late on Tuesday asked users to “delete” the social media platform, Facebook, amid alleged data leakage of its users for political purposes.

“It is time. #deletefacebook,” Brian Acton tweeted to more than 23,000 of his followers. WhatsApp was acquired by Facebook in 2014. Facebook is facing a major backlash after reports emerged that the political data analytics firm, Cambridge Analytica, accessed the data of its 50 million users without their permission.

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Facebook was previously accused of leaking information too. VOA

The company received the user data from a Facebook app years ago that purported to be a psychological research tool, however, the firm was not authorised to have that information.

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Earlier on Tuesday, UK’s data protection watchdog sought a court warrant to search the London headquarters of the political data analytics consultancy that worked with Donald Trump’s election team and allegedly harvested Facebook profiles of US voters to influence their choices at the ballot box.

The UK Information Commissioner also ordered the auditors hired by Facebook to stand down when they visited the Cambridge Analytica headquarters. Meanwhile, lawmakers from the US and the UK have called for action following the reports of the data leak of the Facebook users.

Facebook invests big in Community Leaders Program. AFP
WhatsApp cofounder asked users to delete Facebook. AFP

Mark Zuckerberg’s Facebook bought WhatsApp for $19 billion in 2014 but Acton remained with the company for several years before quitting to start “Signal Foundation” earlier in 2018.

Last month, he invested $50 million into “Signal”, an independent alternative to hugely-popular WhatsApp. Another WhatsApp co-founder, Jan Koum, still leads the company and sits on Facebook’s board. IANS

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Job Seeking Women Sue Facebook For Posting Job Ads Just For Men

It's important to note that online platforms like Facebook are generally not liable for content published by others

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Facebook
Facebook faces lawsuit for hiding job ads from women. Pixabay

The American Civil Liberties Union (ACLU) is suing Facebook on behalf of three women job seekers who accused the social media giant of posting ads that are shown only to men.

The ACLU, along with the Communications Workers of America and the employment law firm Outten & Golden LLP, on Tuesday filed charges with the US Equal Employment Opportunity Commission against Facebook.

The women job seekers accused Facebook for targeting ads for jobs in male-dominated fields to younger male Facebook users only — excluding all women and non-binary individuals, as well as older male users.

“The case is brought on behalf of three job seekers and the Communications Workers of America, on behalf of a proposed class of millions of job applicants. It alleges that these job advertising practices violate federal civil rights laws prohibiting sex and age discrimination in employment,” Galen Sherwin from ACLU Women’s Rights Project wrote in a blog post.

Facebook requires users to identify their sex in the binary categories of male or female in order to even open an account.

Facebook
Facebook, social media. Pixabay

“While users can later change their sex designation and select from among a few dozen options to describe their gender identity, Facebook still requires users to choose gendered pronouns (male, female, or neutral), which it then offers to advertisers for purposes of gender-based ad targeting.

“Facebook delivers the ad accordingly, including a notice that the user is seeing the ad because of their sex,” the ACLU said.

The lawsuit claimed that Facebook let 10 employers, including a police department, to run advertisements excluding women and nonbinary users.

Facebook responded to the allegations, saying there is no place for discrimination on Facebook.

“It’s strictly prohibited in our policies, and over the past year, we’ve strengthened our systems to further protect against misuse,” Download reported, quoting a Facebook spokesperson.

Facebook is “reviewing the complaint and look forward to defending our practices,” the spokesperson added.

Facebook
Facebook App on a smartphone device. (VOA)

According to the ACLU, Facebook also offers advertisers the ability to use what it calls “Lookalike Targeting,” which allows advertisers to target customers with traits similar to those of their customer base.

It’s important to note that online platforms like Facebook are generally not liable for content published by others.

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“But in this case, Facebook is doing much more than merely publishing content created by others. It has built the architecture for this discriminatory marketing framework, enabled and encouraged advertisers to use it, and delivered the gender-based ads according to employers’ sex-based preferences,” the ACLU emphasised.

Facebook must change its platform to prevent advertisers from exploiting user data for discriminatory purposes, and ensure once and for all that all users, regardless of gender, race, age, or other protected status, are given a fair shake, said the ACLU. (IANS)