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Delhi Acers owner Sanjay Govil desires to have cricket in US

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Image source: commons.wikimedia.org

Washington: Mixing business with pleasure, Sanjay Govil bought an Indian badminton team, The Delhi Acers, which ended up being crowned the champion of India’s Premier Badminton League.

Now the Indian-American entrepreneur, who hails from Delhi, would like to translate his success mantra to bring cricket to America in a big way.

“It would be really amazing to see players here in the US compared to the greats of the sport across the world,” said Govil, chairman of Infinite, a Silicon Valley computer solutions company he founded with only a $1,000 investment in 1999.

Govil, a “big fan of cricket” who has “played this game my whole life”, joined a recreational cricket league in the American capital forming a team called the Infinite Eagles.

“Cricket has an interesting history in the United States, elbowed out by baseball, but there is a rich cultural history that I’d love to see a start again,” Govil told agencies in an email interview.

“Sports is a great unifier and equalizer,” said Govil, when asked why a successful businessman like him delves into sports.

Working on a team together to accomplish the same goals transcends “race, religion, experience and gender”, he said.

“The idea to merge my passion for sports with business was definitely a mixing of business with pleasure, but I anticipated that it would be a good business decision as well,” said Govil.

He decided to purchase Delhi Acers because he “grew up in Delhi and there is always the sentiment of home team pride”. More importantly, “badminton is rapidly growing to be one of the most popular sports in the global arena.

“Even in a cricket loving nation like India, badminton has gained national interest ever since the badminton league was launched a couple of years back.”

With such growing popularity of the game, Govil “saw it as the perfect chance to put Infinite on a global platform that is outside of the sphere of business.

“This partnership with the league has allowed Infinite to be a part of an international community of sports-loving individuals and has even inspired our employees to adopt a more active and healthy lifestyle.”

As of now, Govil is “completely dedicated to building the legacy of the Delhi Acers team, who are on a roll after having finished in first place in the last season of the Indian Badminton League.

“However, if and when an opportunity like Delhi Acers presents itself, I will certainly be open to the possibility,” he said when asked about his plans for further involvement in sports in India.

“Being involved in the local scene has helped me to connect with my employees in DC in a way that I would not be able to do as quickly in a meeting room.”

Turning to business, Govil said for its Indian clients Infinitely focusses on its “smart and highly integrated” messaging suite of products and platforms that enable “communities to connect across states – at a complete level than what was possible before”.

Another USP of Infinite is its healthcare platform, he said.

“Healthcare is changing and evolving in India – as awareness around health grows our patient centred healthcare platform has remained an important part of the business for our India-based customers.”

Govil said his company was also helping clients bridge the gap between their customers with a faster and more secure background system.

“We are a collaboration tool,” he said. “By having faster go to market speeds, we are able to help our customers stay competitive in over-saturated industries.”

Credits: IANS

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)