Thursday August 22, 2019
Home Uncategorized Delhi parties...

Delhi parties tune into ‘desi flavour’

0
//

New Delhi: No matter how much Delhiites groove to the tunes of international Disc Jockeys (DJ) like Tiesto and David Guetta, when it comes to a hardcore party, nothing gets them moving like the Bollywood and Punjabi songs do, say owners and DJs at nightclubs here.

On Christmas night, the crowds at various pubs and bars kept rooting for Bollywood and Punjabi songs but the DJs played what they wanted to. It, at some places, led to a heated exchange of words between the crowd and the DJ.

“Its disgusting that these DJs and owners do what they want to. We requested the DJ to play Punjabi songs, but he kept playing what he wanted to. It feels bad, especially after paying a good sum of money entry charges,” an irritated Sonal, who was partying with her friends at the My Bar Headquarter here, told media.

Most of the DJs and the restauranteurs said while they do get a healthy demand of the songs of the international singers, latest Bollywood numbers and the Punjabi songs top the chart in the clubs.

Asked what he was planning to do to take care of the party rockers, Yasheel Anand Singh, the owner at Pamphilos said: “We are offering two different genres — Bollywood and commercial — on our two floors this new year. People with different preferences and liking can enjoy both Hindi and English tracks.”

He said not only the theme and the tracks but selecting an appropriate DJ for the occasions also requires a lot of thinking and hard work.

“Depending on the preferences and demand of our guests, we select the music theme. Selecting the DJ on a special night also needs a lot of hard work. We finalise them after hearing their samples. A lot of internal brainstorming and research goes while selecting the theme for the party and a DJ which fits perfectly,” Singh told media.

DJ Static Arora said: “Delhi crowd loves rapper Honey Singh and Baadshah’s songs when it comes to the mix of Punjabi in the Bollywood Tadka. And in Bollywood numbers, they love to groove to the tunes of the latest songs.”

Asked about the people’s preferences in the Hollywood numbers, DJ Sam said: “In English, David Guetta’s numbers top the list. We get the demand of commercial music mostly from the youngsters.”

Arora and Sam would be making their audience shake legs, playing Bollywood and Commercial music respectively this New Year Eve at Pamphilos.

DJs Skull and HRD at the Elf Cafe and Bar at Hauz Khas Village here said they put in a lot of research to finalise the tracks for the special nights and events.

“Music is a universal language, we know what youngsters out there will love. There is a plenty of research involved while selecting music tracks on special nights, where people spend money to enjoy the party,” Skull said.

“…On New Years Eve we are playing Bollywood music. We love playing original tracks instead of remixes. But to give the music a personal touch we remix them live on the console,” HRD noted.

Hauz Khas Village, Connaught Place and Greater Kailash are among the places where most of the Delhi crowd turns up to party.

So, as the clubs and pubs get ready to make you groove this coming 31st night, make sure you welcome 2016 on a high note – dancing to the tunes of your choice!(Prashant Kumar, IANS)

Next Story

A New Mindset: Need of Bollywood

Till the 1980s it was usually traders, merchants and traditional money lenders

0
Every generation since the beginning of the Indian film Industry has seen a fresh set of people finance it. PIxabay

If the Industry has survived (thrived?) so many decades it is because of the influx of fresh capital from new, glamour struck players. Every generation since the beginning of the Indian film Industry has seen a fresh set of people finance it. Till the 1980s it was usually traders, merchants and traditional money lenders. Then the exhibitors and distributors started advancing money and a lot more of glamour struck venture capital came in. Of course, sine the 1930s the top stars of the time always set up their own production companies and the trend continues to this day. Every decade technology delivers a bonanza to the perpetually cash-strapped film industry.

The popularity of radio and records and cassettes saw music royalty bring in extra cash in the 70s and 80s. This was pattern was replicated by the coming of TV and home video in the 80s and 90s and now streaming rights. However, the big break was the spread of Multiplexes. Suddenly, box office exploded as these modern hangout cinemas pulled the young urban youth and families back to the cinemas. The overseas market, largely driven by large South Asian diaspora, changed another market dynamic. Some younger filmmakers realized this and tailored their films for this well-paying market segment.

A paradigm shift happened in the mid-90s when some young media professionals-turned-entrepreneurs set up the first fledgling studios (after the demise of the earlier lot in the early 50s). A few of the old timers reimagined themselves and stayed in the new sweepstakes. Some music companies too became quasi studios venturing into film production and distribution. By the turn of the millennium, Bollywood had become not only a global brand but a billion-dollar Industry. Entertainment was recognized as Industry making institutional finance available to film producers. Import of equipment was liberalized and foreign shooting became convenient. Slowly the disorganized mom and pop business moved towards professionalism and eventually corporatization. Bank finance, insurance, contracts, copyright came into play.

Mindset, Bollywood, New
If the Industry has survived (thrived?) so many decades it is because of the influx of fresh capital from new, glamour struck players. Pixabay

However, more change was to come in the decade that followed. The rise of the Internet following the mobile revolution changed the game altogether. Rising income and aspirations and changing lifestyles altered the media and entertainment landscape. Digitalization of cinema from pre and post production to distribution and exhibition has also contributed to a dramatic change in Indian cinema. Today you can make a film on your smartphone and commercially release it. Now there are film makers who are making films only for the digital space.

By 2010, major studios — Fox, Disney, Reliance ,Viacom and Zee had arrived and further changed the market dynamics. In the last decade, video-on-demand and Over-the-Top (OTT) platforms together with broadcast TV not only brought additional revenue but newer niche markets. Audience is consuming filmed entertainment differently across different screens. Now Amazon, Jio, Netflix, Hotstar, Zee 5, Alt, Apple, Facebook, Google et al are commissioning films and are the new financiers of the movie industry. Thousands of new and old members of this large fraternity are getting back into the creative mainstream. There are at least a 100 production companies all over India. There are more trained professionals than ever before and encouragingly a lot more women in power in Bollywood. Every year at least twenty first timers make a mark and many of them from small towns with no family connection. For a change the big potboilers compete with small, new age films.

There are many young, often first-time film makers who are making path breaking cinema which a substantial enough audience is loving it. Today’s top actors are also a lot more adventurous. In any case, even the most commercial of films are much more rooted in reality than before. Production design, cinematography and sound are now of international standard. Unfortunately, marketing costs have spiraled up but without the adequate research and media planning resulting a lot of wasteful expenditure. Star prices still remain abnormally high, often being 40 per cent to 50 per cent of the entire budget. Interestingly, after a gap of many decades, talent from smaller towns and even villages are coming to Bollywood and many are making it to the top. Also, a lot more films are set in smaller towns reflecting concerns of a new class of film lovers.

The most heartening development, though, is the influx of streaming services. Not only do they bring a lot of money into the system but also offer a far, far wider variety of films: shorts, documentaries, animated, real-life dramas but also all genres of features films. They are not hung up on stars or big names. Besides, in another welcome development, a number of big producers and directors and even top stars have ventured into producing content for these digital giants. Thankfully, all of them are also giving breaks to new writers and film makers and some exceptionally talented actors.

Also Read- World Wildlife Conference to Discuss Tackling Illegal Trade in Endangered Wild Fauna and Flora

There are some endemic problems which still linger. Paucity of screens and over production make it unviable for smaller, especially independent films to get a release. The obsession with big screen in an age where 80 per cent of all content is watched on TV and increasingly online is rather an archaic approach. It is estimated that half the world will watch content on handheld devices by 2025. With a multitude of leisure alternatives films, including those made by Bollywood, have to compete with texting, social media, gaming, sport, live events, streaming audio and video, adventure and even travel and dining out.

Writing largely still remains a weak link and is invariably derivative and mediocre. We need a more energetic and creative fraternity which is willing to experiment and is willing to move to newer platforms. This obsession with the big screen has to end. A few hundred cineastes and critics hung over on purity of cinema cannot let opportunities drift away. Film making is ultimately about storytelling and an audience. Why should screen size be a limitation? A new mindset is what is most required in the Indian film industry, particularly Bollywood. We can, in the next five years, double the size of the filmed entertainment Industry to $6 billion per year. (IANS)