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Dell and Alienware to Launch New PC Gaming Devices to India

Dell also refreshed its G Series gaming laptops with the launch of the new G7 gaming system. With a design that is 19.9mm thin, it is the thinnest G Series laptop to date

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Refreshing its PC gaming portfolio in India, Dell and its subsidiary Alienware on Monday launched Alienware Area-51m, Alienware m15 and Dell G7 devices for the gamers in the country.

Originally unveiled at the CES 2019 in January, the devices have now made their way to India.

Price of Alienware Area-51m starts at Rs 299,590 and is available on dell.co.in while the Alienware m15 starts at Rs 178,399. The Dell G7 15 is available for Rs 157,399 and is also available on dell.co.in.

The new portfolio would be available in retail and multi-brand stores across the country from April 1.

“By an estimate, $1.1 billion would be the size of the Indian gaming industry by 2020. Community engagement, augmenting gaming as a profession and latest technological innovation is how we are defining the gaming landscape in India,” Anand Subramanya, Director, Product Marketing, CSB Dell India, told reporters here.

Alienware Area-51m is also the world’s first gaming laptop that supports upgradable NVIDIA GeForce RTX graphics, 64GB of memory and 2.5Gbps Ethernet technology.

Dell laptops
Dell laptops. Representational image. Pixabay

“This is an exciting time for PC gaming all over the world as well as in India. We are delighted to introduce ground-breaking, high performance gaming machines like Area-51m and m15,” added Frank Azor, Vice President and General Manager, Alienware, Gaming and XPS.

Focusing on portability in gaming machines, the Alienware m15, is the thinnest and lightest 15-inch Alienware laptop, that is aimed at gamers on-the-go. A powerful machine for gamers, it has 8th generation Intel Core i7 processors and NVIDIA GeForce RTX 2060 and 2070 MQ design graphics cards.

Both Alienware Area-51m and Alienware m15 offer “Cryo-Tech v2.0” — an advanced thermal technology that maximises performance and keeps these machines cool.

Also Read- This Smartphone by Vivo Creates The Record of Fastest Selling Smartphone in Company’s History

Dell also refreshed its G Series gaming laptops with the launch of the new G7 gaming system. With a design that is 19.9mm thin, it is the thinnest G Series laptop to date.

Powered by the 8th Gen Intel Core processors and NVIDIA GeForce 20 series RTX graphics card, and 144Hz refresh rate panel, the G7 optimises demanding AAA game titles and can also be utilised for everyday use. (IANS)

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Xiaomi Aims 10,000 Retail Stores in India by 2019

Including all the four retail channels, Xiaomi currently has a total of about 6,000 retail stores in the country

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The complaint alleged that Xiaomi had used the patents without any license from Yulong.
Xiaomi to fight patent disput against Coolpad, wikimedia commons

Making a big push for offline sales in India, Chinese smartphone maker Xiaomi, which opened its 1,000th “Mi Store” in the country is on track to reach the target of having 10,000 retail stores by the end of this year, a top company official said on Wednesday.

Xiaomi India said it generated employment for over 2,000 people with the opening of 1,000 Mi Stores, which are spread across 19 states in the country.

“We have been the No. 1 smartphonebrand in India for nine consecutive quarters and our market share in online smartphone business in the country is over 50 per cent.

“The scope of growth in online market share is now limited. Therefore, we are focusing on expanding our offline presence in a big way,” Xiaomi India Managing Director Manu Kumar Jain told a select group of journalists here.

According to him, Xiaomi’s current market share in the offline smartphone business in India is 20 per cent.

“By the end of this year, we are hoping to have 50 per cent of our smartphone sales in the country from offline channels,” he added.

Xiaomi had primarily been an online brand since its inception and started its offline sales in India just two years ago.

Xiaomi
Xiaomi.

The company announced the opening of 500 Mi Stores in the country in November last year, saying that it was planning to open 5,000 such retail stores in the rural parts of the country by end of this year.

“Mi Stores” are similar to the bigger “Mi Home” stores currently operational in the metros and other big cities.

In addition to the 1,000th Mi Store launch, Xiaomi India also announced the launch of Mi Studios, the latest addition to its existing three retail channels.

Located currently in Bengalure and Mumbai, with an average size of 400-600 sq.ft, the new Mi Studios are an optimised version of Mi Homes, Xiaomi said, adding that it was working towards opening 200 Mi Studios by the end of this year.

Xiaomi, which surpassed Samsung to become the market leader in 2018 with 28.9 per cent share in the Indian smartphone market, also has over 5,000 Mi Preferred Partner (third-party) stores spread across over 50 cities.

Also Read- Indians Spending Over 10 Hours on Their Devices Daily, Adobe Survey Reveals

“We are learning from other other brands such as Samsung and Vivo in expanding our offline presence in the country,” Jain added.

Including all the four retail channels, Xiaomi currently has a total of about 6,000 retail stores in the country. (IANS)