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As Covid-19 leads to restricted movements for consumers and the accompanying scare, personal hygiene products led by hand sanitizers and consumer staples including branded atta have seen a sharp surge in demand, according to Nielsen.
Figures for February and March for these categories show a big jump as hygiene products including hand sanitizers, toilet cleaners, soaps and pantry stocking drive demand across the country, according to a Nielsen report on Covid 19-Navigating The Impact On Indian FMCG And Retail.
The report notes that as Covid-19 sweeps the world, consumers are changing their purchase behaviour. These changes in India have been tracked through retail purchase in traditional, modern and e-com channels, consumer attitudes and behavior and social media conversations.
The report notes that as patterns emerge, it is imperative for brands and retailers to prepare for this swiftly shifting consumer behaviour.
The report says that Covid 19 scare drove significant growth for hygiene categories in February. Sales of hand sanitizers grew by 53 per cent in February alone compared to November, December, January growth of 11 per cent.
Floor cleaners grew by 17 per cent in February as compared to 10 per cent in these three months while toilet cleaners grew by 13 per cent compared to 9 per cent.
Hand sanitiser sales surged In February and 11 out of 21 states witnessed more than 40 per cent growth over year ago.
These sales skyrocketed after the first Covid case was confirmed in Kerala in January end. For obvious reasons, the standout state in demand has been Kerala with 157 per cent jump on demand over year ago.
Similarly, health and hygiene products growth went up sharply in March and e-commerce orders skyrocketed. Sales of hand sanitisers were up 144 per cent from mid February to mid March as compared to year ago while liquid hand wash sales were up 42 per cent, antiseptic liquids were up 39 per cent and toilet soaps were up marginally at 8 per cent.
On ecommerce sites, hand sanitizers orders were up 1,425 per cent and face masks up by 408 per cent.
The report has also analysed buying behavior after precautionary measures were put in place on movements. Branded pulses were up by 72 per cent in kid February to mid March of 2020 compared to last year’s growth of 16 per cent. Similarly, branded atta was up by 25 per cent compared to 20 per cent last year.
The e-commerce order growth in March versus February in cooking oil was 106 per cent, spices, salt and ghee saw 21 per cent growth while packaged atta saw 16 per cent growth.
In the snacking and processed foods category, salty snacks saw 84 per cent growth, soft drinks at 68 per centgrowth and biscuits at 31 per cent in the e-commerce category.
After thee precautionary measures at the chemist points, there has been huge demand for cough syrup at 25 per cent while gloves and masks are scare with an increase in average prices.
On the future stockpile in case of a lockdown, 91 per cent respondents said they would stock hand sanitisers, hand wash, toilet soaps, 74 per cent would stock cleaning products like disinfectant liquids, toilets and surface cleaners, 67 per cent stock grocery essentials like atta, rice, lentils, oil. Ghee, pulses, 64 per cent stock fruits and vegetables, 61 per cent stock personal care products like shampoos and sanitary napkins, 56 per cent stock biscuits, chocolates and packaged snacks and 52 per cent stock OTC medicines for cold, pain and analgesics. (IANS)
GENEVA — The battle to stem climate change may be lost as new information indicates the Amazon rain forest is turning from a carbon sink – or area that absorbs CO2 – into a source of carbon dioxide, the World Meteorological Organization warns.
The latest edition of the WMO's Greenhouse Gas Bulletin reports emissions of carbon dioxide, methane, and nitrous oxide once again broke all records last year.
The U.N. agency's report warns the concentrations of these greenhouse gas emissions into the atmosphere are driving climate change. It says carbon dioxide, the single most important greenhouse gas, accounts for approximately 66 percent of the warming effect on the climate.
The secretary-general of the World Meteorological Organization, Petteri Taalas, says about half of CO2 emissions remain in the atmosphere for centuries. He says the other half is taken up by oceans and land ecosystems.
He says it is not clear for how much longer forested areas, often referred to as the lungs of the Earth, will continue to act as effective carbon sinks.
"We have already seen some alarming indications that, for example, Amazonian rain forest ecosystem, which used to be a major sink of carbon, has become now a source of carbon, which is alarming," Taalas said. "And this is related to deforestation in the area and also changes in local climate because of this deforestation."
Oksana Tarasova, who heads the WMO's Atmospheric and Environment Research Division, says the WMO only now is revealing this new finding because it has taken nine years of observation to gather the measurement data set needed to understand the changes taking place. She says not all of the Amazon forests are turning from a carbon sink to a net producer of carbon.
"So, the Western part of the Amazonia still continues to work as a carbon sink at this point. But we do not know for how long that will continue this way," Tarasova said. "We are making the measurements there and keeping our track of what is happening there. … I would take the whole Amazonia as a whole that is seen that it is a sink, but its capacity is substantially reduced."
Meteorologists say climate change negotiators at an upcoming conference in Scotland must take concrete action and make concrete pledges to reduce carbon dioxide emissions.
They say setting carbon-neutral targets will not work in stemming climate change. They also warn the world is heading toward a temperature rise of 2.5 degrees Celsius by the end of this century. This, they say, is far more than the Paris Agreement target of 1.5 to two degrees Celsius above pre-industrial levels. (VOA/RN)
Keywords: Climate change, amazon rain forest, UN Agency Warns, World Meteorological Organization, greenhouse gas emissions.
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Receiving compliments is something that a majority of us enjoy. Compliments, after all, make us feel good about ourselves. Sometimes compliments intended to be flattering turn out to be a tremendous turn-off, and in some cases, they are insulting. 'Beauty with brains is one of those compliments. So, is 'beauty with brains' a compliment? Without further ado, I would confidently say- NO! It doesn't matter what your gender, colour, or identity is. The answer is clearly a no.
Beauty with a brain suggests that you can only have one of these qualities and that you are an 'exception' if you possess both. "Oh, Wow! You are a beauty with brains" is a phrase that women often hear. This statement is used when a female exhibits characteristics that indicate she is intelligent. People are taken aback if they see a wise and beautiful woman because women are stereotyped to be either beautiful or brainy. The concern with this is that it is naturally assumed that men are intelligent. Women, on the other hand, are supposed to have a natural beauty. If she isn't attractive according to the norms laid down by society, it is expected that she would at the very least be intelligent. When someone manages to be both, it is regarded as a significant accomplishment.
People are taken aback if they see a wise and beautiful woman because women are stereotyped to be either beautiful or brainy. | Photo by Unsplash
Women are being stereotyped into two attributes: being attractive and being intelligent, and they are being conditioned to think that these characteristics cannot exist together. When you tell someone that they are not beautiful, you are implicitly attempting to fit them into the so-called "beauty standards" that today's era is so preoccupied with maintaining. And that is a significant issue. We are not required to fit in; we should take the risk of being unusual.
Many movies, television series, and even advertisements depict the female lead as someone who is the attractive one, well-dressed, with a face full of makeup and lovely hair. On the other hand, the intelligent girl is usually the one with unkempt hair, strange fashion sense, and little to no makeup.
While our generation has been the target of insulting and sexist slurs that have caused us to question our abilities on several occasions, let us work together to reverse the trend. Let us educate each other that beauty and intelligence can coexist and that we are all beautiful in our way and don't need to fit in the so-called standards set by our draconian society.
Keywords: women mental health, beauty, brains, men, intelligence society
Malgudi, a small fictional town in South India has been part of the childhood of most Indians. It is an old, shabby, and peaceful town that is unruffled by politics. The stories set in this small town ring the sense of belongingness in the hearts of its readers. The familiar feeling that feels like home resonates with their soul. And teaches important life lessons to the readers through simple tales. Malgudi Days is one of the books that every Indian child should read. The book is a compilation of 32 short stories that paint a beautiful picture of small-town in India around the '60s and '70s
R. K. Narayan, one of the most well-known and popular writers within India and outside India is the creator of this town and the occurrences of this town. The stories follow the characters Swami and his friends through their everyday lives. Be it the story of fake astrologers who scam and loot the people by his cleverness, or the story of a blind beggar and his dog where the money blinded the man with greed; each story has a lesson to learn, morals and values hidden in it. As the stories are simple, easy to understand yet heart-touching it makes it easy for the kids to connect with each character and imagine the story as if the reader themselves were the protagonist of the story. In simple words, we can say that R.K. Narayan simply told stories of ordinary people trying to live their simple lives in a changing world.
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As written during the Indian Independence movements and finally published in 1943. The stories in the Malgudi days beautifully encapsulated the transitioning milieu of the British era to post-Independence India. Each of the stories portrays a facet of life in Malgudi and simultaneously a life in an Indian town. R.K. Narayan was one of the first writers who pioneered Indian writings in the English language and the book was later republished outside India in 1982 by Penguin Classics. Thus, the book enjoyed a worldwide audience. The New York Times even described the virtue of the book as "everyone in the book seems to have a capacity for responding to the quality of his particular hour. It's an art we need to study and revive."
The beautiful storytelling of the book was assisted by beautiful illustrations allowing the children to let their imagination teleport them to the world of Malgudi. All the illustrations in the book were illustrated by the world-renowned cartoonist, R.K. Laxman who is also R.K. Narayan's younger brother. The illustrations complimented the scenes from the stories and excited the children, keeping them engaged in reading the book for hours.
The illustrations complimented the scenes from the stories.Pixabay
The short stories from Malgudi Days were later adapted into a television adaptation in 1986. This show was directed by actor and director Shankar Nag. It was filmed both in Hindi and English, containing 54 episodes and the first 13 episodes respectively. Later the series was revived for additional 15 episodes. The show featured several popular celebrities from the Kannada film industry of those days – Girish Karnad, Vishnuvardhan, Ananth Nag, Arundhati Nag and Vaishali Kasaravalli, to name a few. The series was premiered on the Doordarshan channel and became the window into the town Malgudi for many. The show did not only excel in its storyline the TV adaptation elevated the storytelling as the show was technically very sound and stood out in its fantastic detailing in terms of locations and sets. With the cinematography being creative The Malgudi days- TV series once again warmed the hearts of both young ones and adults.
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Malgudi- our childhood home
Malgudi days hold a special place in the hearts of whoever has read the book as a child. With the detailed descriptions of the town and stories one almost gets a feeling that they've visited the place themselves. The characters, Swami and his friends feel like they were all readers' childhood friends. The surreal feeling of being home in the world of Malgudi. The world of Malgudi is intimate, warm, lifelike, and engaging. The setting is modern, and the life portrayed in these stories is contemporary. Still, there is an old-time air about It. R K Narayan once described Malgudi as "Malgudi is where we all belong, and where we wish we lived."
Keywords: Malgudi days, Malgudi, R K Narayan, R K Laxman, storytelling, our childhood home Malgudi