If you thought startups are all about technology, IITians are out to redefine that, smash taboos and create awareness around issues, like women hygiene, in their own innovative manner and ways.
One of such efforts is a startup named Sanfe. Set up about a year ago by Archit Agarwal and Harry Sehrawat, both students of IIT-Delhi, it has touched the Rs 1 crore revenue mark as per their claims.
On a trip to mountains, one of their female friends contracted urinary tract infection after using a dirty public washroom. It pushed them on the path of thinking and they realised over 50 per cent of Indian women face this kind of problem.
They decided to develop a device, which could be affordable and also easy to use. And thus came the ‘Stand and pee’. Priced at Rs 10 a piece, the device has registered good online sales.
They also developed a special oil for women to get relief from period pain. According to them, relief roll on helps in immediate and long-lasting relaxation from period pain.
“The initial plan was to create a product to help women avoid dirty public washrooms. Later, we realised that there are lot of things that must be done to improve the state of female hygiene in India,” Sehrawat told IANS.
Another product that has been trying to bring a change in the society is an affordable device, developed by two students of IIT-Bombay and IIT-Goa. It helps clean reusable sanitary pads.
Devyani Maladkar (IIT-Goa) and Aishwarya Agarwal (IIT-Bombay) set up Cleanse Right to address the growing threat of menstrual waste to environment and public health. They invented an inexpensive and affordable device to clean reusable sanitary pads. It costs around Rs 1,500.
“The machine has been designed in such a way that it rubs the cotton sanitary pads clean like human hands in a hygienic manner,” Aishwarya told IANS.
Both Sanfe and Cleanse Right are in the process of getting their inventions patented. However, while Sanfe has already hit the market with its products, the invention by Aishwarya and Devyani will have to wait for 2-3 years to be available commercially. (IANS)
Mass produced skincare products are not effective on everyone, are they? If you have been using the same or similar products for many years without seeing results, then it is likely that you are using a mass produced solution that does not suit your skin. In the article, you will find some beauty tips for skin.
No matter what the product label reads, the ingredients, their concentration and overall formulation matter most for a successful skincare regimen. Your skin’s characteristics are unique to you, just like your fingerprints, whether oily, dry, normal or sensitive, only the right products with the right ingredients and formulations can repair damage and restore your skin’s texture and smoothness.
Growing consumer awareness is bringing about a change in the product and marketing approach of skincare brands. The one-size-fits-all approach is now passï¿½ and most brands are offering some degree of customization, either through ‘clean beauty’ marketing concepts or through the promise of customized ingredients.
Some brands in the market are disrupting the skin care industry by completely changing the conversation around skin care and carving a new approach of hyper-customization that uses technology and the abundance of data to focus more on the consumer. Mr. Chaitanya Nallan, Co-Founder & CEO of SkinKraft talks about why customization is important.
Hyper-Customization and Co-Created Products
Although customization is not a new mantra, co-created products that use a combination of customer inputs and scientific remedies to create hyper-personalized products, is a market-disrupting concept. For more than a decade now, the skin care industry has consistently fallen short in delivering the promise of glowing and healthy skin.
Customized skin care and co-creation is set to deliver this promise and threatens to make generic skin care obsolete by offering solutions for very specific and personal skin care issues of each user. Technology makes it possible for this super-specialized approach to skin care available for mass audiences. With technology, unique customer information like skin type, problems, lifestyles, environment, geographic location et cetera, make it possible for dermatologists to offer highly individualized remedies.
A report released by Redseer Consulting in 2017 states that the Indian cosmetic industry is expected to grow $20 billion by 2015, with a CAGR of 25 percent. The global cosmetics industry on the other hand is growing at a CAGR of 4.3 percent and is expected to reach $450 billion by 2024.
This means that India will become one of the top five global markets by 2025. A confluence of three significant trends: mass internet adoption enabling feedback loops and user input, Artificial Intelligence enabled understanding of ingredient effectiveness and modern manufacturing technologies will cause a significant shift in the next 5-10 years.
Dermatologists are increasingly seeing customization as the future. They have constantly laid emphasis on the fact that for nearly 2,000 skin disorders, the market is flooded with over 20,000 treatments, yet finding right solution is close to impossible. Just as skin problems are not skin deep, so are their solutions. Customization brought about through technology is a reliable solution that helps find the root problem and approach its treatment holistically.
Over the past few years, customizable products have made their mark in the beauty industry because they offer very specific and real solutions to persistent problems. For years now, women trying to find even basic skincare products are caught up in an unrewarding cycle of experimentation.
Generic formulations catering to the mass market are frustrating to consumers as they are ineffective in solving the problems of complex skin types. Several factors including skin type, skin support systems, pigmentation levels, skin damage levels, hydration levels etc. make an individual’s skin unique and therefore the solutions needed are unique too. (IANS)