How many people can you engage if you are only allowed to speak 140 words? Those who are on Twitter, know that in such a case, sky is the limit.
Twitter which started on March 21, 2006 and has more than 284 million users worldwide, has turned into a preadolescent 9 year old today.
Started as an SMS service called ‘Twttr’, to communicate with a small group by a New York University undergrad Jack Dorsey, it has come a long way from there. Today Twitter is not only used by a major chunk of the world population but also used by organizations, including Governments to break news to people. From India’s PMO to NASA all are using Twitter as the next generation communication tool.
The Election Commission of India on Friday joined Twitter ahead of the Lok Sabha elections while the micro-blogging site also launched a special election emoji aimed at encouraging participation in election-related discussions, encouraging more people to go and vote.
Available in 12 languages, the election emoji would feature an image of the Parliament of India.
To further raise awareness among voters, the Election Commission of India has launched the “Systematic Voters’ Education and Electoral Participation” programme (SVEEP) on the platform.
“Twitter India welcomes the Election Commission of India’s SVEEP (Systematic Voters’ Education and Electoral Participation Program) (@ECISVEEP) onboard the platform,” the company said in a statement.
“India is the world’s largest democracy, and the upcoming election is a key priority for us at Twitter. Over the past several months, we’ve taken significant steps to safeguard the integrity of conversations and enhance the health of our platform. We are honoured to onboard the Election Commission handle to encourage voter education,” Mahima Kaul, Director, Public Policy and Government at Twitter India said.