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To make the most of every marketing opportunity you need to be aware of the latest trends and what works, as well as what doesn’t. Of course, you can find this out by trial and error but, that’s an expensive approach that could potentially damage your reputation.
Instead, check out the following digital media trends and make sure you incorporate them into your marketing strategy.
You should also remember to monitor your stats regularly using Templates from Data Studio Templates. This will ensure you’re aware of visitor numbers, bounce rate, and other useful facts.
One of the biggest trends in recent years is finding interesting products on social media, as opposed to finding your website first. This is thanks to the many algorithms in play on social media sites.
Users tend to want a seamless experience. That’s why more and more businesses are offering post-shopping. This effectively allows the shopper to purchase an item from the post. It’s fast and most importantly, it’s easy. That means people can make quick decisions, shop, and move on.
Add in a time limit on your shopping offer and you’ll see the sales numbers rapidly increasing.
Social media also represents a great opportunity to be personal with customers. You can speak to them directly and this is worth doing.
Research shows that customers are more inclined to buy and become loyal customers when they have had direct contact with the company. Simple comments, specific responses to posts, really do make a difference.
The best part is that this will spread knowledge of you through social media users, a natural and positive approach.
In addition, make sure you take every opportunity to engage in one-to-one contact. This will create the same rapport that face-to-face shopping does.
The Interactive Approach
Engaging people has never been easier. You simply create quizzes and competitions that your users can indulge in. Even polling for opinions and asking people to fill in surveys will help them to be engaged with you.
This ensures you stay in their heads for when they need what you’re offering. It also allows you to collect additional information that can help you to provide a personal service.
In turn, this will improve their reaction and the likelihood of sales being achieved.
Use Your Employees
If you have employees then don’t be surprised to find that the majority of them are already on the internet and active on a myriad of social media accounts.
You can use your employees to build the profile of the business. Simply ask them t post comments online, specifically showing the company in a positive light.
However, you should insist that they are honest, if they don’t feel they can post something positive they should post nothing and talk to you. It’s a great way to find flaws in your service and improve on them.
At the same time, the employee will be impressed with the way you handle the situation and be able to create positive posts.
Using your employees is a very effective way of increasing people’s knowledge of your business and improving staff relations!
(Disclaimer: The article is sponsored, and hence promotes some commercial links.)
The US researchers have discovered a class of immune cells that plays a role in miscarriage, which affects about a quarter of pregnancies.
Researchers at the University of California-San Francisco found that the recently discovered subset of cells known as extrathymic Aire-expressing cells in the immune system may prevent the mother's immune system from attacking the placenta and fetus.
The researchers showed that pregnant mice who did not have this subset of cells were twice as likely to miscarry, and in many of these pregnancies fetal growth was severely restricted.
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"When you're pregnant, the immune system is seeing the placenta for the first time in decades -- not since the mother made a placenta when she herself was a fetus," said Eva Gillis-Buck, from UCSF.
"Our research suggests that this subset of immune cells is carrying out a sort of 'secondary education' -- sometimes many years after the better-known population of the educator cells have carried out the primary education in the thymus -- teaching T cells not to attack the fetus, the placenta and other tissues involved in pregnancy," she added. The findings are published in the journal Science Immunology.
The immune system has to be educated not to attack one's own tissues and organs to prevent autoimmune disease. But pregnancy presents a unique challenge since the fetus expresses proteins found in the placenta as well as proteins whose genetics are distinct from the mother.
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"It was a conceptual leap to link Aire-expressing cells, which are critical for preventing autoimmune disease, to pregnancy," said Tippi Mackenzie, Professor of Surgery at UCSF's Center for Maternal Foetal Precision Medicine.
In the thymus, Aire-expressing cells begin interacting with other immune cells very early in life to teach them what not to attack. The thymus begins to shrink and is nearly gone by adulthood, by which time most immune cells have been educated. But as the thymus shrinks, the population of eTACs in lymph nodes and the spleen expands, the researchers explained.
The study suggests a healthy pregnancy may depend on having these cells around, they added. (IANS/KB)
The tiny emojis being shared on billions of devices worldwide can play a major role in digital communication, with most people saying that emoji compels them to feel more empathy towards others, according to an Adobe report.
Adobe's global emoji study found that emoji even helps people overcome language barriers and form connections that would otherwise be difficult to do.
"We were surprised and delighted by the discoveries made in the survey, most notably how enthusiastic respondents were for emoji as a means to express themselves," the company said in a statement.
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Emojis sometimes get criticized for being overly saccharine, but this sweetness is key when it comes to diffusing some of the heaviness of online communication.
"Many of the emoji are focused on positive emotions, so it's easy to insert them into our conversations and lighten the mood," the Adobe study said.
It's not surprising that over half of those surveyed feel more comfortable using emojis than talking on the phone or in person.
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This applies to less intense situations too. Dating, for example, can be tricky — especially when it's online or via digital apps, as it often is now.
The study also found that emoji even helps people overcome language barriers and form connections that would otherwise be difficult to do.
In celebration of World Emoji Day on Saturday, Adobe's '2021 Global Emoji Trend Report' surveyed 7,000 people in the US, the UK, Germany, France, Japan, Australia, and South Korea. (IANS/KB)
Following the grand Richard Branson show where he carried Andhra Pradesh-born Sirisha Bandla and fellow space travelers on his shoulders after successfully flying to the edge of space, it is time for Amazon Founder Jeff Bezos to applaud Sanjal Gavande, one of the key engineers who designed the New Shephard rocket set to take Bezos and the crew to space on July 20.
Billionaire Bezos is set to fly to the edge of space aboard what is touted as the world's first unpiloted suborbital flight. Born in Kalyan, Maharashtra, Gavande is a systems engineer at Blue Origin who always dreamt of designing aerospace rockets.
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After completing Bachelor's in mechanical engineering from the University of Mumbai, she flew to the US in 2011 to pursue a Master's in mechanical engineering from the Michigan Technological University. She also applied for an engineering job at the US space agency NASA but finally landed her dream job at Blue Origin
Sirisha flew to the US in 2011 to pursue a Master's in mechanical engineering from the Michigan Technological University.IANS
Bezos, his brother Mark, aviation pioneer Mary Wallace 'Wally' Funk, and other passengers are set to liftoff from west Texas and travel just beyond the edge of space on July 20. Blue Origin announced this week that Oliver Daemen, an 18-year-old high school graduate from the Netherlands, would join the crew.
Oliver is the son of millionaire Joe Daemen, Founder, and CEO of the Dutch investment company Somerset Capital Partners. Blue Origin, however, did not reveal how much Daemen paid for his son's trip to space. Bezos chose July 20 as the launch date to honor the 52nd anniversary of the Apollo 11 moon landing.
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The launch site for Blue Origin's first human flight will be in a remote location north of Van Horn, Texas, from where the firm had launched New Shepard for previous flights. Blue Origin has received final approval from the Federal Aviation Administration (FAA) to carry humans on the New Shepard rocket into space.
On July 12, Bandla touched the edge of space with three others, including Virgin Galactic's billionaire CEO Richard Branson. Bandla vaulted into space onboard VSS Unity 22. After the successful spaceflight, Branson carried the Indian-American on his shoulders while celebrating their flight to space, at Spaceport America in New Mexico. (IANS/KB)