Thursday, October 29, 2020
Home Lead Story Adding Simple "Doubt Button" Can Help WhatsApp To Curb The Spread Of...

Adding Simple “Doubt Button” Can Help WhatsApp To Curb The Spread Of Fake News

Some of the measures followed after reports of dozens of deaths linked to rumours spread on WhatsApp emerged in India

Adding a simple “button” to express doubt in reference to claims made on WhatsApp posts, or enabling users to easily flag statements as problematic, unreliable, or groundless may help the platform cut the spread of misinformation, suggest the results of an India-focused study.

“Similar to the ‘like’ functions that exist on other platforms, it would be technically very easy for WhatsApp to add ‘red flag’ or ‘?’ emoji buttons that users can easily click on next to contentious posts,” said the study by researchers from the University of Pennsylvania, Leiden University, IE University.

“Such a strategy would be entirely compatible with the encrypted nature of the platform, as ‘red flags’ need not be reported or investigated by the platform, but merely used to communicate to other users that a variety of opinions exist among participants to the thread,” it added.

Countering the spread of misinformation among Indian users of the Facebook-owned platform is a huge challenge as WhatsApp cannot see the content of the messages due to the end-to-end encryption feature which allows only the sender and receiver of the messages to view the content.

WhatsApp’s efforts to reduce the spread of fake news has included limiting of the number of forwards to five, besides other measures such as running awareness campaigns on dangers of fake news on various platforms.

Some of the measures followed after reports of dozens of deaths linked to rumours spread on WhatsApp emerged in India.

“Our findings suggest that though user-driven corrections work, merely signalling a doubt about a claim (regardless of how detailed this signal is) may go a long way in reducing misinformation. This has implications for both users and platforms!,” one of the study authors Sumitra Badrinathan from the University of Pennsylvania in the US said on Twitter.

WhatsApp
Adding a simple “button” to express doubt in reference to claims made on WhatsApp posts, or enabling users to easily flag statements as problematic, unreliable, or groundless may help the platform cut the spread of misinformation, suggest the results of an India-focused study. Pixabay

For the study, the researchers experimentally evaluated the effect of different corrective on-platform messages on the persistence of common rumours among over 5,000 social media users in India.

“Our main analyses above overall suggest that exposure to a fact-checking message posted by an unidentified thread participant is enough to significantly reduce rates of belief in a false claim,” said the study funded by Facebook.

ALSO READ: Microsoft CEO Satya Nadella Emphasizes On Keeping Azure Cloud Secure With Integrated Security

“If anything clearly emerges from our results, it is the fact that any expression of incredulity about a false claim posted on a thread leads to a reduction in self-reported belief,” it added. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,780FollowersFollow

Most Popular

Trending Jewelry for the Celebration of Karwachauth

Karwachauth is a special occasion for married couples. In addition to its symbolic importance, women also lay emphasis on how they look. Karwachauth fashion is...

Here’s How to Make Equipment-Free Workout Effective

If you think going to a gym and using equipment is the only way to an effective workout, think again! "Your body" is the...

Connaught Place Witnesses Dull Business During Diwali

Even as the people have begun to venture out in the wake of relaxations in restrictions amid the coronavirus pandemic, the footfall of potential...

Study Shows Rapid Decline of COVID Antibodies

Researchers in the UK have found that antibodies against COVID-19 declined rapidly in the hundreds of thousands of people across England. According to CNN, the...

High Intake of Vitamin A, E and D Leads to Fewer Respiratory Complaints

Amid the COVID-19 pandemic, researchers, including one of Indian-origin, have found that high intake of vitamins A, E, and D may be linked to...

Most Rely on Digital Communication to Stay Connected in Lockdown

COVID-19 has further accelerated the importance of digital connections in India, as a new survey on Wednesday revealed that nearly four out of five...

Scientists Reckon Risk of COVID Airborne Transmission

The continued increase in COVID-19 infections around the world has led scientists to study the dynamics of airborne transmission. In the study, published in the...

Hotel Occupancy Increased in India by 10-12% in September

The hospitality segment which was brought to a grinding halt by the pandemic is slowly witnessing an improvement in demand as hotel occupancy in...

Recent Comments