The black bearded, clad in orange Yoga guru, Ramdev will now manufacture and market some of the herbal supplements and food products developed by the Defence Research and Development Organisation (DRDO) in India and abroad.
Yesterday, DRDO entered into licensing agreements with Ramdev’s company, Patanjali Ayurveda Limited for transfer of Seabuckthorn technology based products developed by Defence Institute of High Altitude Research (DIHAR). DIHAR, a frontier laboratory of DRDO is located in Leh. The lab produces technologies for fresh food cultivation, poultry, goat and dairy farming and greenhouse cultivation.
“Apart from what has been commercialized, there are many more applications which Patanjali Ayurveda could explore to exploit the full potential of Seabuckthorn”, said Defence Minister Manohar Parrikar.
DRDO, in collaboration with FICCI, under DRDO FICCI ATAC programme is aiming to expand its consumer base which is till now restricted to the armed forces.
Patanjali Yogpeeth manufactures herbal products and food products with an annual turnover of Rs 2,000 crore.
The fast-moving consumer goods (FMCG) giant, Patanjali, has announced that it will soon debut in the telecom sector. Yoga Guru Baba Ramdev made the announcement. Patanjali on Sunday had launched Swadeshi Sim cards n partnership with Bharat Sanchar Nigam Limited (BSNL).
At the launch, Baba Ramdev said that BSNL is a Swadeshi Network and the two said companies have the common motive of ‘welfare of the country’.
Like other telecom giants, Patanjali too is making its enter massive by launching its sim with a health, life and accidental insurances. It will also offer unlimited calls across the country, a 2GB data pack and 100 SMS a day for a recharge of Rs 144. This is said to be the best plan of BSNL till now. In addition to these, Patanjali sim card holders will also get a discount of 10 percent on Patanjali products.
The SIM will now be available for employees of Patanjali only.
While talking to ANI, Baba Ramdev said, ” There are five lakh counters of BSNL and from there people can soon get Patanjali swadeshi-samradhi card.”
In 2016-2017, Patanjali had crossed a turnover of Rs 10,500 crore by making a growth of 111 percent and was aiming to cross the mark of 20,000 crore in 2018. Whereas, BSNL is one of the top three loss-making ventures of the government. It had reported a net loss of Rs 4,786 crore in 2016-2017. This partnership is being seen to bring a new competition in the telecom market that will benefit both the companies and, obviously, the users.