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A growing number of e-cigarette and vaporizer sellers have started offering college scholarships as a way to get their brands listed on university websites and to get students to write essays about the potential benefits of vaping.
The tactic is taken from a method that was once believed to improve a site’s ranking in search results, and it has successfully landed vaping brands on the sites of some of the nation’s best-known universities, including Harvard. It also has drawn criticism that the scholarships are a thinly disguised ploy to attract young customers.
The scholarships, ranging from $250 to $5,000, mostly involve essay contests that ask students to write about the dangers of tobacco or whether vaping could be a safer alternative. At least one company asks applicants to write about different types of e-cigarettes and which one they recommend. Some seek papers in support of medical marijuana.
Over the last two years, the grants have been posted online by e-cigarette retailers and review websites such as Slick Vapes, SmokeTastic and DaVinci Vaporizer.
Scholarship offers removed
Robert Pagano, owner of the Las Vegas-based review site Vapor Vanity, said he was offering new scholarships of up to $1,500 this year. He acknowledged it’s partly a marketing tool, but he also says many in the industry are former smokers and want to help teens avoid tobacco.
“It’s a little bit of being genuine, a little bit of self-interest,” said Pagano, whose company does not sell vaping products. “This is probably the best way to get people to actually focus on the issues that we’re trying to write about.”
Days after Pagano was interviewed by The Associated Press, the scholarships were removed from his site without explanation. He did not return calls or emails seeking further comment.
The grants have emerged as high schools struggle to rein in booming teen use of the devices, sometimes threatening students with suspensions or installing alarms that can detect the devices’ discreet vapor. Federal agencies have attempted to crack down on underage sales and are investigating marketing efforts by the brand Juul, which has become especially popular among teens.
Although some of the scholarships are limited to students 18 and older — the nation’s legal age to buy vaping products — many are open to younger teens or have no age limit.
Most companies behind the essay contests did not return calls or declined interview requests. But the American Vaping Association trade group defended the practice, saying it allows companies to boost their brand while offering college students a helping hand.
Alcohol makers have same program
The head of the association, Gregory Conley, compared it with scholarship programs that have long been offered by alcohol makers like Anheuser-Busch, which distributes tens of thousands of dollars each year for minority students.
Some anti-tobacco groups were unaware of the scholarships until asked about them by the AP, but they sharply criticized efforts to get teens writing in favor of vaping.
“They’re trying to use youth as their marketing surrogates,” said Gregg Haifley, director of federal relations for the American Cancer Society’s lobbying arm in Washington. “They can gussy it up any way they want, try to put lipstick on that pig, but this is about marketing.”
Opponents said the scholarships could test federal rules forbidding tobacco and e-cigarette companies from marketing to minors. The Food and Drug Administration, which oversees regulation of e-cigarettes, declined to comment on the question and referred a reporter to the Federal Trade Commission. An FTC spokesman did not respond to a request for comment.
Long-term effects an unknown
Most medical experts agree that vaping is safer than smoking traditional cigarettes, but little is known about its long-term health effects.
Manufacturers often say vaping products are meant only for adults trying to quit smoking, and some of the essay contests note that they aren’t meant to promote vaping. But some anti-tobacco groups say there’s no other reason the companies would reach out to young people.
“Most of these kids are not smokers,” said Robin Koval, president of the Truth Initiative, a Washington-based nonprofit that opposes the tobacco and vaping industries. “What they’re saying and what they’re doing don’t seem to agree here. But that’s not surprising.”
It’s unclear how many — if any — of the scholarships have been awarded. Several websites promise to publicize winners and their essays, but it doesn’t appear any have done so. None of the 15 companies contacted by the AP would disclose winners, and only one agreed to an interview.
Marketing experts say the vaping industry isn’t the first to use college scholarships as a form of cheap advertising. The internet is teeming with similar offers from websites that sell weight-loss pills and protein powders, as well as payday lenders and companies that pay cash for gold.
The tactic was created years ago, at a time when websites thought getting their link on a college or government site would boost their rankings in Google search results. Some created scholarships purely to get their links on university financial-aid pages.
“This is almost a backdoor way to get your name on a university website, and from the point of view of the student, it would look like the university is supporting this effort,” said Ron Berman, who teaches marketing at the University of Pennsylvania’s business school.
The tactic worked. Vaping scholarships have ended up on financial-aid directories compiled by Harvard, the University of California at Berkeley, the University of Pittsburgh and others, including institutions that have taken a stance against e-cigarettes.
Harvard and California State University at Long Beach immediately removed the listings after being asked about them by the AP, saying they had been posted inadvertently.
“We’re not interested in being a platform for tobacco or vaping,” said Jeff Bliss, a spokesman for CSU Long Beach.
Some marketing firms advise against the strategy, calling it outdated. Google has updated its algorithm to defeat similar tactics, and it penalizes sites that try to manipulate search rankings.
Wil Reynolds, founder of the Philadelphia-based marketing agency Seer Interactive, said his company employed the strategy years ago for clients connected to the education world, but he abandoned it after other industries started exploiting it.
Also read: Is vaping safer than smoking
It is a shady practice when you really can’t back it up with a legitimate reason,” he said. (VOA)
Diwali is arguably one of the most auspicious and celebrated holidays in South Asia. It is celebrated over the span of five days, where the third is considered most important and known as Diwali. During Diwali people come together to light, lamps, and diyas, savour sweet delicacies and pray to the lord. The day has various origin stories with the main them being the victory of good over evil. While the North celebrates the return of Lord Rama and Devi Sita to Ayodhya, the South rejoices in the victory of Lord Krishna and his consort Satyabhama over evil Narakasura.
Narakasura- The great mythical demon King
Naraka or Narakasur was the son of Bhudevi (Goddess Earth) and fathered either by the Varaha incarnation of Vishnu or Hiranyaksha. He grew to be a powerful demon king and became the legendary progenitor of all three dynasties of Pragjyotisha-Kamarupa, and the founding ruler of the legendary Bhauma dynasty of Pragjyotisha.
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Narakasura was created, grew up to be strong and powerful but he was not satisfied with it, so he decided that he would worship Lord Brahma. He performed severe penance and was driven by the power of his penance; Lord Brahma appeared before him. Narakasura knew his mother loved him dearly so he asked Lord Brahma to grant him a boon that he would only die by the hands of his mother, Bhumidevi. Lord Brahma smile and ultimately granted him the boon.
Narakasura burst out laughing as Lord Brahma vanished. He thought no mother would kill their child so Lord Brahma had made him immortal. Drunk and maddened by his own power Narakasura brought all the kingdoms under his control and targeted Swargalok (Heaven). Even Indra (King of Gods) and demi-gods had to retreat in front of Narakasura. He kidnapped and took 16,000 women from the palaces as prisoners. Troubled by Naraksura's deeds the gods rushed to Lord Vishnu for a solution.
Lord Krishna and Devi Satyabhama were born to kill Narakasura
Lord Vishnu was born as Lord Krishna and Narakasura's mother Bhumidevi took the avatar of Krishna's wife Satyabhama. As Satyabhama, Bhumidevi was unaware of the knowledge of Naraksura being her son. Aditi the mother of all gods approached Satyabhama crying for help with bloodied ears as Narakasura had torn off the glowing earrings from the ears of Aditi.
Satyabhama was furious on gaining the knowledge of Narakasura's atrocities she asked Krishna to fight the demon king while she fights alongside him. Krishna agreed and they attacked the great fortress of Narakasura, riding his mount Garuda with his wife Satyabhama.
The furious battle unleashed. Krishna defeated Narakasura's general Mura and came to be known as Murari (the killer of Mura). Narakasura used several divine weapons against Krishna, but Krishna slew all those weapons effortlessly. The demon hurled a shakti towards Krishna, which mildly hurt Krishna and he fell unconscious. Upon this sight Satyabhama was enraged, she furiously pulled out a weapon of her own and hurled it at Narakasura's chest. Anxious Satyabhama turned to her fallen Lord, Krishna got up with a smile and he was completely fine. He was only playing his part. It was Satyabhama who was an incarnation of Bhoomidevi, whose hands were destined to slay Narakasura.
ALSO READ: Choosing Environment-Friendly Diwali
Lord Krishna and Goddess Satyabhama had put an end to the Narakasura's kingdom of evil. As Narakasura lay on his deathbed he realised that Satyabhama was no one but an avatar of his own mother. He requested a boon from his mother, for no one to mourn his death. Instead, he wished for people to celebrate it with light and colours. They freed the 16,000 women who later married Lord Krishna to restore them of their honour in society, retrieved Mother goddess's earrings. This day is celebrated as 'Naraka Chaturdashi' popularly known as Choti Diwali - the day before Diwali as the triumph of good over evil.
Keywords: Diwali festival, goddess Laxmi, demon king, Lord Krishna, Satyabhama, the festival of light, Naraksura, Narak Chaturdashi
For all the great inventions that we have at hand, it is amazing how we keep going back to the safety pin every single time to fix everything. Be it tears in our clothes, to fix our broken things, to clean our teeth and nails when toothpicks are unavailable, to accessorize our clothes, and of course, as an integral part of the Indian saree. Safety pins are a must-have in our homes. But how did they come about at all?
The safety pin was invented at a time when brooches existed. They were used by the Greeks and Romans quite extensively. A man named Walter Hunt picked up a piece of brass and coiled it into the safety pin we know today. He did it just to pay off his debt. He even sold the patent rights of this seemingly insignificant invention just so that his debtors would leave him alone.
Anyone wearing safety pins that were visible began to be associated with the rock movement in the 70s. Image credit: Wikimedia Commons
Later, he even invented the sewing needles and a couple of other important inventions but never kept any of the patent rights.
When the punk rock tradition took over in the seventies, safety pins became a fashion rage. They were used as piercings and to patch clothes together. Anyone wearing safety pins that were visible began to be associated with the rock movement. In some cultures, the safety pins have become symbols of good luck.
Keywords: Safety-pins, Punk Rock, Brass, Accessories, Walter Hunt
In South India, Deepavali marks the end of the monsoon and heralds the start of winter. The festival is usually observed in the weeks following heavy rain, and just before the first cold spell in the peninsula. The light and laughter that comes with the almost week-long celebration are certainly warm to the bones, but there is still a tradition that the South Indians follow to ease their transition from humidity to the cold.
Just before the main festival, the family bathes in sesame oil. This tradition is called 'yellu yennai snaana' in Kannada, or 'ennai kuliyal' in Tamil, which translates to 'sesame oil bath'. The eldest member of the family applies three drops of heated oil on each member's head. They must massage this oil into their hair and body. The oil is allowed to soak in for a while, anywhere between twenty minutes to an hour. After this, they must wash with warm water before sunrise.
Women applying oil to the heads of men Photo credit: Indians in Kuwait
In some parts of the peninsula, soap is not used to wash off the oil because it nullifies its effects. Some cultures who do not like the oil to remain in any way on their skin wash it off with shikakai and herbs, which is a paste that is traditionally used as a substitute for soap. Sometimes, the oil is heated with flowers and spices as well and is less sticky than in its pure form.
The purpose of this ritual is to cleanse the body, detoxify it, and produce heat in it. Sesame is a very heaty substance and tends to heat up the body. This heat, or 'usshna' in Kannada, prepares the body to face the sudden cold that comes to the peninsula immediately after Diwali. South India has no smooth transition weather-wise from monsoon to winter. There are a few days of stable, rainless weather, and suddenly the cold winds descend.
In many ways, the celebration of Diwali is centered around preparing for winter, considering the amount of heat and light the rituals consist of – lighting lamps, bursting crackers, and consuming warm treats. Those who practice these rituals earnestly find the shift in seasons and weather quite pleasant.
Keyboards: Sesame Oil Bath, Diwali Ritual, Traditional Sesame Oil Bath