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Indian E-commerce Platforms get the Support of the Government to Promote Handlooms

The 'Indian Handloom Brand' is an initiative launched by Prime Minister Narendra Modi to promote quality handloom products and encourage weavers

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Shawl Handloom. Flickr
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New Delhi, November 7, 2016: Indian e-commerce marketplace Kraftly has partnered with the Ministry of Textiles to engage with weavers and groups from Uttar Pradesh, Telangana, Assam and Andhra Pradesh, and promote handlooms.

Kraftly has signed a memorandum with the Development Commissioner of Handlooms from the Ministry of Textiles, which will enable it to sell products directly from weavers and artisans. These products will come under the ‘Indian Handloom Brand’ for authenticity.

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The ‘Indian Handloom Brand’ is an initiative launched by Prime Minister Narendra Modi to promote quality handloom products and encourage weavers and artisans to showcase their artwork for the rest of the country.

Commenting on the partnership, Saahil Goel, co-founder and CEO, Kraftly, said in a statement: “We are looking forward to enabling the artisans and weavers to promote their products directly through the Kraftly platform and help in building an online presence for these sellers.

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“We have got the ‘Indian Handloom Brand’ and ‘Handloom Mark’ logo on our website as well, and aim to create an additional source of livelihood for the weavers and craftsmen, and further promote the dying arts and handicrafts of India.”

Kraftly will also provide the craftsmen and weavers with infrastructural support in marketing, customer acquisition and data analytics to scale up their business. This includes helping these artisans in difficult areas such as payment automation, proper packaging, transportation and brand building exercises, making it convenient for their crafts to reach their audience.

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Akshay Ghulati, chief business officer, Kraftly, said: “The handloom sector plays a vital role in our country’s economy. It is one of the largest economic activities, which is providing direct employment to over 65 lakh people who are engaged in weaving and allied activities.

“With this initiative, Kraftly is aiming to remove the middleman between artisans and consumers, making it possible for craftsmen to sell products directly without a mediator.” (IANS)

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Aadhaar Helpline Mystery: French Security Expert Tweets of doing a Full Disclosure Tomorrow about Code of the Google SetUP Wizard App

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Google Along with Other SSocial Media Giants will Face The Lawmakers, Wikimedia Commons
Google Along with Other SSocial Media Giants will Face The Lawmakers, Wikimedia Commons

Google’s admission that it had in 2014 inadvertently coded the 112 distress number and the UIDAI helpline number into its setup wizard for Android devices triggered another controversy on Saturday as India’s telecom regulator had only recommended the use of 112 as an emergency number in April 2015.

After a large section of smartphone users in India saw a toll-free helpline number of UIDAI saved in their phone-books by default, Google issued a statement, saying its “internal review revealed that in 2014, the then UIDAI helpline number and the 112 distress helpline number were inadvertently coded into the SetUp wizard of the Android release given to OEMs for use in India and has remained there since”.

Aadhaar Helpline Number Mystery: French security expert tweets of doing a full disclosure tomorrow about Code of the Google SetUP Wizard App, Image: Wikimedia Commons.

However, the Telecom Regulatory Authority of India (TRAI) recommended only in April 2015 that the number 112 be adopted as the single emergency number for the country.

According to Google, “since the numbers get listed on a user’s contact list, these get  transferred accordingly to the contacts on any new device”.

Google was yet to comment on the new development.

Meanwhile, French security expert that goes by the name of Elliot Alderson and has been at the core of the entire Aadhaar controversy, tweeted on Saturday: “I just found something interesting. I will probably do full disclosure tomorrow”.

“I’m digging into the code of the @Google SetupWizard app and I found that”.

“As far as I can see this object is not used in the current code, so there is no implications. This is just a poor coding practice in term of security,” he further tweeted.

On Friday, both the Unique Identification Authority of India (UIDAI) as well as the telecom operators washed their hand of the issue.

While the telecom industry denied any role in the strange incident, the UIDAI said that he strange incident, the UIDAI said that some vested interests were trying to create “unwarranted confusion” in the public and clarified that it had not asked any manufacturer or telecom service provider to provide any such facility.

Twitter was abuzz with the new development after a huge uproar due to Telecom Regulatory Authority of India (TRAI) Chairman R.S. Sharma’s open Aadhaar challenge to critics and hackers.

Ethical hackers exposed at least 14 personal details of the TRAI Chairman, including mobile numbers, home address, date of birth, PAN number and voter ID among others. (IANS)

Also Read: Why India Is Still Nowhere Near Securing Its Citizens’ Data?