New Delhi, November 7, 2016: Indian e-commerce marketplace Kraftly has partnered with the Ministry of Textiles to engage with weavers and groups from Uttar Pradesh, Telangana, Assam and Andhra Pradesh, and promote handlooms.
Kraftly has signed a memorandum with the Development Commissioner of Handlooms from the Ministry of Textiles, which will enable it to sell products directly from weavers and artisans. These products will come under the ‘Indian Handloom Brand’ for authenticity.
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The ‘Indian Handloom Brand’ is an initiative launched by Prime Minister Narendra Modi to promote quality handloom products and encourage weavers and artisans to showcase their artwork for the rest of the country.
Commenting on the partnership, Saahil Goel, co-founder and CEO, Kraftly, said in a statement: “We are looking forward to enabling the artisans and weavers to promote their products directly through the Kraftly platform and help in building an online presence for these sellers.
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“We have got the ‘Indian Handloom Brand’ and ‘Handloom Mark’ logo on our website as well, and aim to create an additional source of livelihood for the weavers and craftsmen, and further promote the dying arts and handicrafts of India.”
Kraftly will also provide the craftsmen and weavers with infrastructural support in marketing, customer acquisition and data analytics to scale up their business. This includes helping these artisans in difficult areas such as payment automation, proper packaging, transportation and brand building exercises, making it convenient for their crafts to reach their audience.
Akshay Ghulati, chief business officer, Kraftly, said: “The handloom sector plays a vital role in our country’s economy. It is one of the largest economic activities, which is providing direct employment to over 65 lakh people who are engaged in weaving and allied activities.
“With this initiative, Kraftly is aiming to remove the middleman between artisans and consumers, making it possible for craftsmen to sell products directly without a mediator.” (IANS)
The world is looking towards India how Prime Minister Narendra Modi, the government and the people have responded to the COVID-19 pandemic, controlled it and minimised it, said Commonwealth Secretary-General Patricia Scotland. She said she was impressed with the way Prime Minister Modi pulled together members of the SAARC, including Pakistan.
In an exclusive interview with IANS, the Secretary-General said India — a home to half of the Commonwealth’s 2.4 billion citizens — is a valued member of the Commonwealth family, with its government, people and institutions contributing in practical ways to collaborate across the 54 member countries, particularly through innovative programmes such as the UN India Fund and Commonwealth Trade Finance Facility.
On the pandemic, she said the whole Commonwealth has been affected by the virus. India reported its first case in January just like the US, Italy and Russia and has made an immense effort to keep the spread of the virus under control and safeguard its citizens. As of May 20, it has over 106,000 cases and 42,298 recoveries — considering the size of its population, India has done well, Scotland said.
“That is why, people are looking to India for how Prime Minister Narendra Modi, the government and people of India have responded to the pandemic, controlled it and minimised it because it could have been so much worse,” she said. “We know that we have never needed multilateralism more than we do today. I was very impressed with how PM Modi pulled together members of SAARC, including Pakistan — everyone came — in which the need for ‘coming together, not growing apart’ was underlined.
“I commend India for providing various medical supplies — testing kits and sanitisers among other items — to SAARC members, including Commonwealth member states Bangladesh, Maldives and Sri Lanka,” she said. “India is the largest provider of generic drugs globally and can, therefore, draw on its growing pharma industry to provide medical supplies to many small Commonwealth states and we’ve been very interested in how India’s made this contribution.” Thanking to India’s Union Health Minister Harsh Vardhan for participating in the Commonwealth Health Ministers’ meeting this month, she said he highlighted India’s response to COVID-19, under the highest level of political commitment and guidance of Prime Minister Modi, who has been pro-active.
“The Commonwealth looks forward to working more closely with representatives of government and other agencies to share solutions and advice in fighting this pandemic,” she added. Commonwealth Health Ministers, including Vardhan, at the Commonwealth Health Ministers’ meeting have agreed to coordinate their response in tackling the pandemic. The ministers have endorsed removing fees for the coronavirus tests and treatment, especially for migrants and refugees, as appropriate within national contexts, and creating a voluntary mechanism to share and distribute extra medical supplies, including ventilators and testing kits.
India will chair the next meeting of the Commonwealth Health Ministers in May 2021. As on May 21, 5,000,038 coronavirus cases have been reported globally. Half a million of these are in the Commonwealth countries. Seven member states are among the 12 nations worldwide that have not reported any cases. (IANS)
Signs are being spruced up and prayers performed as shops in the Indian capital open their shutters after two months with the gradual easing of a stringent lockdown.
Markets were allowed to reopen recently after the government signaled economic activity must resume, even as the fight against the COVID -19 pandemic continues. Traffic is humming on once-deserted streets as buses and auto rickshaws have been given the go-ahead to operate.
However, people in the city of nearly 20 million — one of the worst-hit in the country — remain hesitant about venturing out as cases of coronavirus touched record highs in recent days.
Shop owners, hoping to slowly emerge from the economic pain imposed by a weekslong shutdown, have instituted new rules to cope with the pandemic.
“We’ve restricted it to three people at a time for browsing, and then we have new checks and measures in place where we first check the person’s temperature, we give them hand sanitizer and we have started giving everyone a pair of gloves as well,” said Rajni Malhotra, owner of Bahrisons Booksellers, a 65-year-old landmark in one of the city’s most iconic markets.
The city is only partially open — shopping malls, restaurants, schools and colleges still remain closed and offices can only have limited staff. Even in markets that have opened, only half the shops open every day to avoid crowding. Delhi accounts for about 10% of India’s infections.
“We have a twofold challenge — to reduce the transmission rate of the disease, and to increase public activity gradually,” Prime Minister Narendra Modi said in an address to the country two weeks ago. “Coronavirus is going to be part of our lives for a long time. But we can’t let our lives revolve around it,” he said.
Shop owners even sanitize customers’ purchases to reassure people still wary of entering markets. Among those that sold some goods is a store that sells kitchen equipment — in Delhi, like much of the world, cooking and baking have been therapy for some of those confined indoors.
However, a sense of unease remains as once-buzzing markets see only a sprinkling of customers, who mostly visit shops selling groceries and other essentials.
“There is this feeling that complete your work fast and then return home,” said Aparajita Pant, a city resident who had come to buy food for her pets.
“Earlier one would like to linger around, there are so many interesting shops here but as of now, there is that cautious approach, at least in me,” she said.
That is not good news for some shop owners. Not a single person had walked into Leena Mehra’s shop selling handicrafts and silver jewelry during the first two days.
“It’s depressing. We have to open the shop, we don’t have any choice,” she said.
“We know it is difficult for us to sell this product to the consumer because right now the mindset of the people is not at all in this direction, but we will try,” she said.
The pandemic has left its mark on a city whose love for shopping and being well turned out made it a retailers’ paradise.
“One would take more efforts to get maybe a little better dressed, but now you come here, avoid jewelry, avoid wearing even a watch, I am not even wearing my earrings,” Pant said ruefully.
Even budget accessories and clothes being sold from small stalls tucked in the market’s narrow lanes have few takers. That is disappointing for low-income workers who say they desperately need to start earning again.
“Everybody needs money. If customers don’t come and this atmosphere persists, it will not be easy to face the problem created by this pandemic,” said a despondent Lucky Arya, as he helped set up a stall to sell summer clothes.
The wait for customers is also long for auto rickshaw drivers waiting on sidewalks.
A once-familiar sight as they skillfully negotiated their way through Delhi’s often chaotic traffic, they too have been scarred by the pandemic because of new rules allowing only one passenger instead of the customary two to ensure social distancing.
A massive sanitization drive began in major cities in Uttar Pradesh on Friday. This is the latest news in India.
Rajkumar Vishwakarma, DG, fire services, told reporters that sanitization was being done with sodium hypochlorite and fire personnel had been instructed to take care and not to spray the disinfectant on human beings and animals.
Spraying will also not be done inside any building due to electrical connections.
Fire personnel have been asked to take photographs and post it on WhatsApp media groups. They have been asked to avoid calling the media personnel to the sanitisation sites to avoid risks.
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Earlier this week, about 50 migrant workers who were at a bus station in Bareilly, were sprayed with sodium hypochlorite by the sanitisation staff. Those who were sprayed, including children, complained of itching in the eyes and rashes on the body.