Saturday January 25, 2020
Home Lead Story Easing Fears ...

Easing Fears in Wake of Data Breach Should be Priority, Says Researcher

Two of the studies surveyed how consumers reacted to the scope of a data breach

0
//
data breach
Easing fears in the wake of a data breach should be a priority, the researchers said. Pixabay

Once a data breach is reported, people who are fearful quickly become sensitive towards the size and scope of the breach than those who get angry, finds a study led by Indian-origin researchers.

The findings also extend to the stock market where a company’s stock price can be influenced by the size of the breach when the news coverage emphasizes fear, rather than anger.

“The emotions of fear and anger will elicit different reactions. In the wake of a data breach, we wanted to explore those different reactions and see if people acted to protect themselves or directed feelings toward those responsible,” said Subimal Chatterjee, distinguished professor in marketing at Binghamton University in New York.

Chatterjee partnered with Sumantra Sarkar, assistant professor of management information systems and others to conduct three studies to get to their findings. Two of the studies surveyed how consumers reacted to the scope of a data breach.

data breach
They found that only the customers who felt fear after a breach were sensitive to the size and scope of the breach, while scope didn’t matter to angry consumers. Pixabay

They found that only the customers who felt fear after a breach were sensitive to the size and scope of the breach, while scope didn’t matter to angry consumers. “Fearful consumers were sensitive to knowing, for example, if the breach only affected 100 customers or 10 million customers, and we found that the larger the scope, the larger the reaction,” said Chatterjee.

Meanwhile, angry consumers didn’t care if it was 10 customers or 10 million customers. “Their focus wasn’t on the scope. They were directing their focus and anger on the perpetrator,” Chatterjee added.

A third study examined 12,000 news stories about data breaches. Testing for keywords that suggested either a fearful or angry response in the coverage, the researchers then compared the findings to stock prices for affected companies at the time of the coverage.

data breach
They also recommend being extra careful about how you communicate the scope of the data breach, as fearful customers will be very sensitive to the size of breaches. Pixabay

They found that the stock market reacts similarly to how consumers react: Fear makes the stock market sensitive to the scope of a data breach, while anger makes the stock market insensitive to the scope of a data breach.

ALSO READ: Researchers Develop Way to Fight against Bacterial Infections using Electricity

Easing fears in the wake of a data breach should be a priority, the researchers said. They also recommend being extra careful about how you communicate the scope of the data breach, as fearful customers will be very sensitive to the size of breaches.

“If you have 500 million customers that were affected by a breach, but it only represents around 16 per cent of your customer base, you may want to focus on that smaller number in your communications to minimize the threat to fearful customers,” Chatterjee noted in the paper published in the Journal of Business Research. (IANS)

Next Story

Skills Required To Become An Information Security Analyst

Good analytical skills allow information security analyst to respond to incidents quickly

0
Analyst
It is vital that information security analyst is skilled and comfortable with the fundamentals of networking. This skill is specifically employable to maximise damage, malware and other cybersecurity threats are highly dependent on computer networks. Pixabay

Today’s rapid growth of technology comes along with the booming threat of cybercrime, thereby driving demand for more cybersecurity professionals. Here is a list of skills that every security analyst should possess to give the global population a safer tomorrow!

  • Communication

    Documenting incidents and communicating is the most important soft skill that information security analysts should possess. Good communication skills are not only essential during security incidents being escalated and passed around but also while working as part of a larger team. In addition to this, effective communication is needed at times when any records of activity or actions are taken is needed to be properly documented, which may be used in a legal proceeding.

  • Technology networking

      It is vital that information security analysts are skilled and comfortable with the fundamentals of networking. This skill is specifically employable to maximise damage, malware and other cybersecurity threats are highly dependent on computer networks. Besides acquiring basic information from network device logs, analysts should also possess knowledge of the OSI network model and network protocols. As a technology analyst, you should know what each piece of information signifies and how it might impact your analysis.  

  • Cybersecurity

      Understanding security fundamentals is equally important as developing networking knowledge. A solid understanding of various cyber threats can enable you to learn what patterns and behaviours to look for in your analysis. In order to be able to quickly identify suspicious or dangerous activity, you must familiarise yourself with the various patterns and different malware variants that are common to most attacks. A security analyst well versed in security fundamentals would be able to easily identify and deduce infected computers to be removed from the network and cleaned.

Cyber Security, Online, Computer, Cyber, Network
Today’s rapid growth of technology comes along with the booming threat of cybercrime, thereby driving demand for more cybersecurity professionals such as an Analyst. Pixabay
  • Analytical

     Good analytical skills allow information security analyst to respond to incidents quickly. Employers find it valuable when analysts are able to smoothly ability to function within a formal incident detection and response process. This is considered as one of the best practices in defending an organisation’s digital assets from cyber threats and even to prosecute the attackers.

  • Creativity

     This is another crucial soft skills that are critical for information security analysts to be able to anticipate cyber-attacks and always think one step ahead of a cyber threat. Detail-oriented forward-thinking requires a creative approach that may allow analysts to detect threats to cybersecurity, which are typically are hard to detect. Furthermore, information security analysts are expected to be focused on the details of a security system, noting any minor changes and foreseeing any potential problems, no matter the size of it.

ALSO READ: Here’s Why Alphabet CEO Sundar Pichai Believes That Artificial Intelligence Needs To Be Regulated

These skills put emphasis on the importance of IT Security Management degree. So apply today to develop the skills required to become an analyst.