Saturday November 25, 2017
Home India Eco-friendly ...

Eco-friendly Fashion: Should India Contribute on this Booming Global Market?

Changing the face of Indian textiles

0
78
Eco friendly Fashion
Eco-friendly fashion: The Golden Book Gown made of recycled book pages. Wikimedia
  • Designer Nandita Mahtani says that the fashion industry over the years has changed in many ways
  • The designer also has an international reach with participation in events like Australia Fashion Week, Colombo Couture Fest and Chivas Fashion Tour
  • Mahtani has recently come up with her new line White Wash and her fondness for white is the inspiration behind the collection

New Delhi, June 21, 2017: Designer Nandita Mahtani says sustainable and eco-friendly fashion is a booming market worldwide and India as a country can contribute to that segment in a big way.

“A huge booming market worldwide is sustainable and eco-friendly fashion, which I feel is something India can contribute in a much bigger way than it is now,” Mahtani, who is in the industry for over a decade, told IANS in an interview.

She has styled celebrities like Virat Kohli, Ranbir Kapoor, Bipasha Basu, Karan Johar, Katrina Kaif and Sushmita Sen.

[sociallocker][/sociallocker]

“We have some of the best cottons, khadi and organic fabrics available at our disposal. The main issue is the processes tend to be very expensive. But soon enough, we should be able to find a balance and do our part,” she added.

Known for her mastery in luxurious resort wear, Mahtani’s USP lies in her using Indian embroideries subtly translated into feminine western silhouettes and a progressive style acumen shown in fashion shows like Lakme Fashion Week (LFW), Amazon India Fashion Week (AIFW) and Blenders Pride Fashion Tour.

The designer also has an international reach with participation in events like Australia Fashion Week, Colombo Couture Fest and Chivas Fashion Tour. The latest is an association with Mercedes Benz for a Luxe drive where she will showcase her collection.

Mahtani says that the fashion industry over the years has changed in many ways.

“The fashion industry was difficult to get in when I started. Today people are more open to experimenting with their styles and standing up for their beliefs and ideology through fashion.

“Also, initially people were more influenced by the west, but now even India has a great domestic market for export and buyers. In general, globally, smaller countries are exporting fashion all over the world,” she said.

She also feels that with the availability of so much technology, sky is the limit for the designers nowadays.

“With all the tools and resources available today, designing can be very innovative. Educating oneself and being updated has become so easy with the internet and outstanding tutorials. From creating graphics, prints on your desktop to choosing any shade of any colour — everything is a fingertip away,” said Mahtani.

She has also done various interior projects in India and abroad.

Recalling her journey from when she started designing, she said: “It’s been over a decade since I launched my first resort wear line and I still remember the overwhelming response I got at my first fashion show.

“At the time, no one was really aware of resort wear in India as a line that can be worn to a brunch or night out. People were excited to see something different… We started selling backstage. Then there was no looking back,” she added.

Mahtani has recently come up with her new line White Wash and her fondness for white is the inspiration behind the collection.

“I absolutely love white — from my wardrobe to my house interiors, everything is white. The main idea behind the line is breathable fabrics like cotton and easy to slip on silhouettes that can be taken from a day to night look with a blink of an eye,” said the designer, who is currently working on a pret and couture line for her label and store apart from working on an international project. (IANS)

Next Story

‘Namma Bengaluru Habba’ : Green Festival in Bengaluru Witnesses 1,000 people taking part in the event

People from all walks of life participated in Bengaluru's Green Festival

0
44
A man on Jet Ski, Green Festival, Bengaluru
A man on Jet Ski, Green Festival, Bengaluru. Pixabay
  • The fest had about 20 artists who performed the traditional ‘Yakshagana’ theatre and drum dance dollu kunita
  • Visitors had an opportunity to cruise around the lake with fly boards and jet skis
  • As environment protection is a cause of concern, it is events like these that will create awareness among the public and lead to greater sustainability

Bengaluru, August 21, 2017: About 1,000 people from all walks of life took part in a cultural festival titled ‘Namma Bengaluru Habba’ (Our Bengaluru Festival) at the Sankey Tank here on Sunday to create awareness on the protection of environment.

Organised by the Karnataka Tourism Department, the fest had about 20 artists who performed the traditional ‘Yakshagana’ theatre, and drum dance ‘dollu kunita’, while apart from the street musicians, magicians, jugglers, caricature artists and painters, visitors had an opportunity to cruise around the lake with fly boards and jet skis.

There were also 20 stalls and a flea market selling organic produce and eco-friendly products, including terracotta jewellery, natural soaps, millet-based products and jute etc.

“As environmental protection is a cause of concern, it is events like these that will create awareness among the public and lead to greater sustainability,” said state Information Technology, Biotechnology and Tourism Minister Priyank M. Kharge in a statement.

“It is great to see so many people participating in support of the cause. The fest is a community building activity to preserve Bengaluru’s ecology,” he added. (IANS)

 

Next Story

Actress Sakshi Tanwar turns showstopper for Anju Modi at Amazon India Fashion Week (AIFW) Autumn/Winter 2017

The “Kahaani Ghar Ghar Kii” and “Dangal” famed actress looked radiant in lehanga choli matched beautifully with accessories

0
90
Actress Sakshi Tanwar, Twitter

New Delhi, March 18, 2017: She is one actress who always made headlines with her acting skills but at Amazon India Fashion Week (AIFW) Autumn/Winter 2017, she decided to steal the thunder with her confident ramp appearance as a showstopper for designer Anju Modi.

“I think the confidence came because of my theatre background because there also you are in direct contact with light with no one visible. So even when I don’t see anybody, you know that people are watching you. The connection is there and this feeling helped me here too,” the actress told IANS when asked her confident ramp walk.

NewsGram brings to you latest new stories in India.

Unearthing some of the hidden treasures of textile heritage, Modi presented an architecture-inspired collection that channel in the core tenants of the label which is Timeless, Vintage, handcraft and organic.

A juxtaposition of fluid floral motifs and organic elements with structural silhouettes and design details of the minarets, the collection titled Neelambar was an outtake of our rich textile legacy; an attempt to weave the traditional knowledge and skills of our master craftsmen with threads of modernity.

Look for latest news from India in NewsGram.

Talking about Sakshi as a showstopper, the designer told IANS: “I connected with her from hearts. The kind of mature thinking she has is amazing. We always praise and admire her. We value the inner self of the person and Sakshi is great.”

The “Kahaani Ghar Ghar Kii” and “Dangal” famed actress looked radiant in lehanga choli matched beautifully with accessories. (IANS)

Next Story

Amazon India Fashion Week : Art inspires Pankaj-Nidhi’s news fashion collection

Pankaj & Nidhi's collection was inspired by the paintings, sculptures and craft they saw at the exhibition

0
164
Fashion model representing fashion collection.(Representational Image)

New Delhi, October 16, 2016: Attending an art exhibition while holidaying in London inspired popular designer duo Pankaj & Nidhi’s new spring-summer collection titled Chromatiqu, showcased on the penultimate day of the five-day Amazon India Fashion Week (AIFW) Spring-Summer 2017.

NewsGram brings to you latest new stories in India.

Pankaj & Nidhi’s collection was inspired by the paintings, sculptures and craft they saw at the exhibition. The line, which included dresses, high-waisted pants, pencil skirts, off shoulder tops and peplums, was dominated by pastel hues like white, red, green yellow and metallic colours such as silver.

Talking about the collection, Pankaj told reporters: “We wanted to do something different for spring-summer this time and we were in London in an art exhibition so that inspired us to think more like artistes…sculptures and painter related things. So we used chrome and steel elements…We had Alot of fun doing this collection…It is very art and craft inspired.”

Go to NewsGram and check out news related to political current issues.

Since the pair completed 10 years of their journey in the Indian fashion industry, the designers decided to share the excitement with the guests. The ramp was set decorated with white balloons and as soon as the show ended the designers were called with loud cheers on the runway.

Asked about their 10-year-journey in fashion, Nidhi told IANS in a group interaction: “That’s why we were in a celebratory mood. We thought Aof a big party and we did a big set up because that was out frame of mind.”

Look for latest news from India in NewsGram.

“What we enjoyed with this collection was the abstract and spontaneous way of doing things, which we were very inspired by this art exhibit,” she added.

AIFW, presented by the Fashion Design Council Of India (FDCI), commenced on Wednesday and will end on Sunday evening when ace fashion designer JJ Valaya will be bringing the curtains down.(IANS)