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Effective Ways to Make Your Fashion Brand Stand Out From Competitors

Know about these 4 effective ways to make you fashion business defeat the competitors

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Fashion brand
Take a look at some of the most effective ways to make your fashion brand stand out on its own uniqueness. Pixabay

In the world of fashion, it’s pretty safe to say that it’s ever-evolving, meaning that it’s always changing, know about the fashion trends.… what’s hot one day, may not be hot the next month. That’s why, as a fashion designer, it’s so important to make sure your brand can follow the trends but also stand on its own as it’s own unique brand.

Sure, it is much easier to follow the trends and just stick to that but in doing that, it’s really not a sustainable way to run a business. If your business was solely focused on “trends,” you would always have to revamp your business scheme and constantly buy new supplies to keep up with the ever-changing fashion trends… and that can eat through a budget real quick!

Can you remember a few years back when chokers were all the rage? You saw everyone from the Kardashians wearing them to country music superstars wearing them too! The next thing you know, the choker era had disappeared. The thing about chokers is that they were once popular in the early 90s and then became popular again in the late 2000s, so history does indeed repeat itself but your fashion brand should be reliant upon it.

So, in order to have your fashion brand keep up with the trends while having its own unique flair, there are certain things you’ll need to do to stand out in a sea of millions of other fashion brands. This is especially important if you wish to expand your business globally. Take a look at some of the most effective ways to make your fashion brand stand out on its own uniqueness.

Fashion brand
As a fashion designer, it’s so important to make sure your brand can follow the trends but also stand on its own as it’s own unique brand. Pixabay

Tip 1: Find Your Brand’s Niche

In the world of fashion, your’ brand’s niche is essentially your brand’s voice and the creativity it exudes. Of course, you want to stay current with the trends because if that’s what people are buying, your business should be able to get a piece of that pie too but ultimately, your brand should have it’s own voice and tone that speaks to customers of the same likeness. Once you find your brand’s niche, those customers who have the same likeness will be able to see and hear it from miles away!

Tip 2: Implement Consistency in Your Brand

You can be as passionate about your brand all you want, but until you put some consistency behind your brand, your brand isn’t going to go to the next level. Without consistency in your brand, your brand is just going to look like a pile of chaos… Think of a brand with no consistency as one of those discount stores that have dresses mixed in with pants and all the clothes are picked through… that’s what your brand will look like without consistency.

That’s not saying that you have to make everything the same but certain things need to be consistent with customers to establish trust, loyalty, and more importantly, brand recognition. Everything from your logo and slogan needs to be consistent. 

Let’s say you’re looking to design your clothing labels… Yes, there are lots of different label companies to go with but Wunderlabel is a company that gives you more customizable options at a great price. By choosing Wunderlabel, especially if you like the designs they give you, you’re going to want to stick with them because they did your clothing labels first and that’s what your customers recognize and trust.

Fashion brand
You need to advertise and promote your fashion brand properly. Pixabay

Tip 3: Know Your Customers and Listen to Them

In knowing your customers, you’re ultimately knowing what types of clothes they want to buy and having somewhat of an understanding of what their personal style is. Even if you don’t know what the general consensus of their personal style is, you can reach out via social media and geet their opinions.

The thing about asking your customers their opinion is that you have to listen to what they’re saying. When asking customers for any type of opinion or feedback, you have to take the good with the bad and continue operating with those considerations and suggestions in mind.

Tip 4: Don’t Run From Competition, Embrace It

All too often, business owners look at competition as such a bad thing but instead of looking at competition as such a bad thing, Forbes suggests more business owners should embrace it rather than run from it.

Also Read- Follow These Tips to Safeguard Your House From Holi Colours

You first want to embrace it because it’s something that’s not going anywhere. Secondly, competition should be something to motivate you to do better and improve with your business. In fact, competition can be the very thing that helps you separate your business from your competitors, and that’s what you want to do anyway, right? Of course.

So, instead of getting stressed out about your competition, do some research on them, see what they’re doing, and find a way to do what they’re doing even better! It’s nothing to run from but everything to embrace.

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Don’t Buy Your Wine Without Tasting it

Try your wine before you buy it

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The idea behind the dispenser was to make wine less intimidating. Get people in a way to interact with the machine and figure out what suits their palate," says Abhay Kewadkar, who worked with a start-up to bring the concept in India. IANS

BY PUJA GUPTA

The concept of ‘try before you buy’ applies most to wines.

It’s best to take a few sips before you spend on bottles, and this is possible with the help of wine dispensers – an apparatus which allows people to try up to five varietals of wines, enabling you to buy and pay for as little as 30ml v/s paying for a full glass which is 120 ml.

Wine dispensers also “give people the freedom to try more wines. The idea behind the dispenser was to make wines less intimidating. Get people in a way to interact with the machine and figure out what suits their palate,” says Abhay Kewadkar, who worked with a start-up to bring the concept in India.

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Kewadkar is the Managing Director of Tetrad Global Beverages Pvt Ltd, one of India’s first winemaker and owner of a label of Wines Early Dark made in collaboration with 5th generation winemakers from France.

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To pair with some of the Indian Cuisine, red wine is a good choice as it can take some level of spice. IANS

In a conversation with IANSlife, Kewadkar shares details of the benefits of dispensers and their availability, along with some wine trends.

Excerpts:

What made you introduce the concept of a wine dispenser in India?
Kewadkar: Wine dispensers have been introduced to give people the freedom to try more wines before they decide which ones they like. The dispenser allows one to try as little as 30ml and enjoy the experience of tasting various varietals in small quantities, before deciding which one they they prefer or would like to pair with which course of the meal. This gives one the chance to also learn about different vairents and understand wine in a fun way without feeling intimated by the presence of a third person.

What sort of benefits can these dispensers bring to the market and how well do you think it will be accepted in the industry?
Kewadkar: The dispenser hopefully will get even non wine’s drinkers to try a few varietal because they want to play with a new gadget. The whole “try before you buy” idea will see more people coming forward. If people feel encouraged to taste and understand wine, in the long run it will help the category grow. At present wine drinkers are the smallest segment in India. With an innovation like the dispenser, there is opportunity that this will change and give the industry a big boost.

How will customers benefit from this?
Kewadkar: The idea behind the dispenser was to make wines less intimidating. Get people in a way to interact with the machine and figure out what suits their palate. The dispenser acts like the consumers personal sommelier encouraging one to try and understand wines. So it is a great tool for educating and and creating awareness about this magnificent drink. Enabling customers to buy and pay for as little as 30ml v/s paying for a full glass which is 120 ml.

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How many varietals or bottles of wine can the dispenser store/stock?
Kewadkar: Currently, the ones we have got built stores up to 4 varietals of wines.

Where is it available currently and, which cities do you plan to take it to?
Kewadkar: At present, we have installed these dispensers in some star rated hotels and prestigious Clubs of Bangalore; we will soon be launching in other parts of the country like Kolkata and Mumbai.

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Wine dispensers have been introduced to give people the freedom to try more wines before they decide which ones they like. IANS

As a veteran in the space with over 3 decades of experience, where do you see the Indian wine industry in 5 years?
Kewadkar: Considering its acceptance and people constantly experimenting and introducing something or the other almost every other day, I feel we can expect the wine consumption to double in next five years.

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How have you seen people’s taste evolving in India when it comes to wines?
Kewadkar: The major consumption of wine in India is still as an aperitif. From the point of view of the Indian palate, the preference is still towards sweeter, less acidic wines when it comes to White wines and softer well rounded Red wines and Bold/Tannic wines. The off dry Rose is quite popular. The Cabernet Sauvignon is another varietal people have started going for. To pair with some of the Indian Cuisine, red wine is a good choice as it can take some level of spice owing to the structure of wine and make it a very enjoyable experience.

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What are the wind trends for 2020?
Kewadkar: I feel the demand for sustainably grown grapes and handcrafted wines in small batches from lesser known wineries will gain popularity. The new wine drinkers also look at labels when they select wines, labels which give information on the variety of grape, its origin, the vintage and terroir. (IANS)