In the world of fashion, it’s pretty safe to say that it’s ever-evolving, meaning that it’s always changing, know about the fashion trends.… what’s hot one day, may not be hot the next month. That’s why, as a fashion designer, it’s so important to make sure your brand can follow the trends but also stand on its own as it’s own unique brand.
Sure, it is much easier to follow the trends and just stick to that but in doing that, it’s really not a sustainable way to run a business. If your business was solely focused on “trends,” you would always have to revamp your business scheme and constantly buy new supplies to keep up with the ever-changing fashion trends… and that can eat through a budget real quick!
Can you remember a few years back when chokers were all the rage? You saw everyone from the Kardashians wearing them to country music superstars wearing them too! The next thing you know, the choker era had disappeared. The thing about chokers is that they were once popular in the early 90s and then became popular again in the late 2000s, so history does indeed repeat itself but your fashion brand should be reliant upon it.
So, in order to have your fashion brand keep up with the trends while having its own unique flair, there are certain things you’ll need to do to stand out in a sea of millions of other fashion brands. This is especially important if you wish to expand your business globally. Take a look at some of the most effective ways to make your fashion brand stand out on its own uniqueness.
Tip 1: Find Your Brand’s Niche
In the world of fashion, your’ brand’s niche is essentially your brand’s voice and the creativity it exudes. Of course, you want to stay current with the trends because if that’s what people are buying, your business should be able to get a piece of that pie too but ultimately, your brand should have it’s own voice and tone that speaks to customers of the same likeness. Once you find your brand’s niche, those customers who have the same likeness will be able to see and hear it from miles away!
Tip 2: Implement Consistency in Your Brand
You can be as passionate about your brand all you want, but until you put some consistency behind your brand, your brand isn’t going to go to the next level. Without consistency in your brand, your brand is just going to look like a pile of chaos… Think of a brand with no consistency as one of those discount stores that have dresses mixed in with pants and all the clothes are picked through… that’s what your brand will look like without consistency.
That’s not saying that you have to make everything the same but certain things need to be consistent with customers to establish trust, loyalty, and more importantly, brand recognition. Everything from your logo and slogan needs to be consistent.
Let’s say you’re looking to design your clothing labels… Yes, there are lots of different label companies to go with but Wunderlabel is a company that gives you more customizable options at a great price. By choosing Wunderlabel, especially if you like the designs they give you, you’re going to want to stick with them because they did your clothing labels first and that’s what your customers recognize and trust.
Tip 3: Know Your Customers and Listen to Them
In knowing your customers, you’re ultimately knowing what types of clothes they want to buy and having somewhat of an understanding of what their personal style is. Even if you don’t know what the general consensus of their personal style is, you can reach out via social media and geet their opinions.
The thing about asking your customers their opinion is that you have to listen to what they’re saying. When asking customers for any type of opinion or feedback, you have to take the good with the bad and continue operating with those considerations and suggestions in mind.
Tip 4: Don’t Run From Competition, Embrace It
All too often, business owners look at competition as such a bad thing but instead of looking at competition as such a bad thing, Forbes suggests more business owners should embrace it rather than run from it.
You first want to embrace it because it’s something that’s not going anywhere. Secondly, competition should be something to motivate you to do better and improve with your business. In fact, competition can be the very thing that helps you separate your business from your competitors, and that’s what you want to do anyway, right? Of course.
So, instead of getting stressed out about your competition, do some research on them, see what they’re doing, and find a way to do what they’re doing even better! It’s nothing to run from but everything to embrace.