Tuesday, May 11, 2021
Home Lead Story To Protect Election Integrity, Google Suspends Ireland's Abortion Referendum Related Advertisement

To Protect Election Integrity, Google Suspends Ireland’s Abortion Referendum Related Advertisement

Karin von Abrams, a London-based analyst with the research firm eMarketer, said banning ads represented a short-term safeguard from potential backlash and reputational damage.

Google is suspending all advertising connected to Ireland’s abortion referendum as part of moves to protect “election integrity,” the company announced Wednesday.

The move came a day after Facebook banned foreign-backed ads in the Irish campaign, amid global concerns about online election meddling and the role of internet ads in swaying voters.

Google said that starting Thursday, it would no longer display ads related to the May 25 vote on whether to repeal Ireland’s constitutional ban on most abortions.

The prohibition on ads connected to the Irish vote applies to both Google and YouTube, which the company owns.

The online search leader, which is based in Mountain View, California, declined to say how much advertising revenue it was giving up because of the decision.

Russian role

Google said that starting Thursday, it would no longer display ads related to the May 25 vote on whether to repeal Ireland's constitutional ban on most abortions.
Google suspends Ireland’s Abortion Referendum Ads, VOA

The role of online ads in elections is under scrutiny following revelations that Russian groups bought ads on leading services such as Google and Facebook to try to influence the 2016 U.S. presidential campaign. Many of the ads were designed to sow confusion, anger and discord among Americans through messages on hot-button topics.

Karin von Abrams, a London-based analyst with the research firm eMarketer, said banning ads represented a short-term safeguard from potential backlash and reputational damage.

“They won’t want to forgo election-related revenues in the longer term, but they do need to get their houses in order, rather than risk further troubles at this stage,” von Abrams said in an email Wednesday.

Google’s statement followed Facebook’s decision Tuesday to ban foreign advertisements around the abortion referendum, which has drawn worries about the influence of North American groups.

Both Google and Facebook are working on measures to improve transparency before November’s U.S. midterm elections, including tools to show the home country of advertisers.

Ireland bars political donations from abroad, but the law has not been applied to social media advertising. Anti-abortion groups based in the United States are among the organizations that have bought online ads in Ireland during the referendum campaign.

’11th hour’ effort

Irish lawmaker James Lawless, technology spokesman for the opposition Fianna Fail party, welcomed the moves by Google and Facebook, but said “they are rushed and they are coming at the 11th hour,” with just two weeks until voting day.

“It’s a step in the right direction, but it’s an awful pity we couldn’t have done this six months ago,” said Lawless, who has introduced a bill to Ireland’s parliament that would require all online advertisers to disclose the publishers and sponsors behind ads.

Largely Catholic Ireland has Europe’s strictest restrictions on abortion, which is legal only when a woman’s life is in danger. Several thousand Irish women travel each year to get abortions in neighboring Britain.

Also Read: Lenovo Launches V-Series Laptop in India

Voters are being asked whether they want to retain the constitutional ban or repeal it and make parliament responsible for creating abortion laws.

Lawless said he had concerns about some of the online advertising from both sides in the referendum campaign.

“Some quite disingenuous ads have been going around in recent weeks targeting people who are in the middle that aren’t always from who they seem to be from,” he said.

“What we really need is legislation and we need a proper, robust, thought-out approach” to the problem, he said.

 

STAY CONNECTED

19,511FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Knowledge Sharing Social Media Platform For Medical Students: MedBound

We've already been using major social networking sites for different purposes. Well, there are also some social networking sites that aren't to be missed...

Covid19 In India Brought Automation Technologies And IA To The Forefront

The Covid-19 pandemic has brought automation technologies to the forefront and the Intelligent Automation (IA) market in India is estimated to grow at a...

Corset: A Brief History

By- Khushi Bisht Corsets have existed for a very long time. It first originated in Italy and was brought to France in the 16th century...

Hybrid Work Is The Next Big Disruption In US Society

By Dora Mekouar Hybrid schedules could be the next monumental shift in the American workplace after last year's sudden move to remote work. More than 70%...

An Overview Of Bipolar Disorder

BY- JAYA CHOUDHARY Bipolar disorder, also known as bipolar depressive disorder, is a neurological disorder that causes mood and behavior changes. Bipolar disorder is characterized...

Cancer Immunotherapy Approach Targets Common Genetic Alteration

By Blake Jones Researchers have found a prototype for a new kind of immunotherapy for cancer. This therapy uses modified T-cells to target and attack...

Outlook Into Wellness Tourism Growth During Pandemic

The roller coaster ride that was 2020 brought the biggest dip in modern history, forcing individuals to adapt to major lifestyle changes while the...

Strengthen Your Immune System Against Foreign Pathogens

At the personal level, the fight against the Covid-19 virus begins with strong immunity. As the second wave turns out to be more alarming...

Recent Comments