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New Electric Car by Sony Leaves Car Makers Worried: Report

Why car makers should be afraid of Sony's electric car

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CES 2020 came in the form of a new concept car unveiled by the entertainment and tech giant Sony - a move that must make traditional car makers worried. (Representational Image). Pixabay

One of the biggest surprises at this year’s CES 2020 came in the form of a new concept car unveiled by the entertainment and tech giant Sony – a move that must make traditional car makers worried, says a new report.

According to data-driven market research company Cascend, the car was built by Sony’s internal AI and robotics team (who makes their robotic dog, Aibo) with (significant) engineering support from Austria-based automotive contract manufacturer Magna Steyr.

“With increasing sensors, displays, controllers and infotainment, vehicles are becoming more-and-more like electronics products,” said the report.

Sony already makes display and infotainment systems which are becoming much more important parts of the car and controls.

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Called the Sony Vision-S, the concept car is an electric concept sedan. Pixabay

Sony also makes high-res CMOS optical cameras and sensors, solid state lidar, radar and time-of-flight sensors — integrated into an advanced driver assistance system which Sony calls its ‘Safety Cocoon’,” the report added.

Called the Sony Vision-S, the concept car is an electric concept sedan.

It comes equipped with a phenomenal 33 different sensors both outside and inside the car, a widescreen display, 360 degree audio, and always-on connectivity, with some pieces coming from industry players like BlackBerry and Bosch.

Vision S is also powered by a “newly-designed EV platform” — engineered by automotive supplier Magna.

“Sony outsourced much of the “car stuff” from autoparts makers powered by an EV “platform” (supposedly engineered by auto supplier Magna) that Sony expects will be able to power other vehicles (like SUVs),” the report said.

Electric vehicles are a massive disruption in car-makers’ manufacturing processes. Their core technologies around combustion engines, drive trains, suspension and body design (over 100 years of development) aren’t particularly relevant.

Also Read- Tesla Cars Will Soon be Talking to Pedestrians, Hints Elon Musk

“And because of this, new EV companies (which aren’t traditional car makers) are springing up everywhere,” said the report.

China understands they can leapfrog traditional car makers (of which they have basically none) to become a powerhouse in EV and are investing heavily. (IANS)

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Upcoming Sony PS5 Gaming Console To Feature Smart Voice Command

The latest design also shows a USB Micro-B charger, suggesting that this new controller could work with the PlayStation 4

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This new feature will make the Sony device capable of interpreting commands and requests while it is in use, much like smart speakers such as Amazon' Echo range, news portal Gizmochina reported on Thursday. Wikimedia Commons

Even as Sony has already confirmed that the company will be launching its next-generation gaming console ‘PlayStation 5′ soon, now a new patent has claimed that the upcoming console may feature a microphone on the controller for voice assistant on-board.

This new feature will make the device capable of interpreting commands and requests while it is in use, much like smart speakers such as Amazon’ Echo range, news portal Gizmochina reported on Thursday.

In Sony’s recently filed patent for a new PlayStation controller with the World Intellectual Property Organisation (WIPO), the latest model adds two new buttons to the design.

It looks remarkably similar to the current DualShock 4 but with a couple of extra buttons on the rear and one major omission – the PS button on the front.

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Even as Sony has already confirmed that the company will be launching its next-generation gaming console ‘PlayStation 5’ soon, now a new patent has claimed that the upcoming console may feature a microphone on the controller for voice assistant on-board. Wikimedia Commons

On the other side, the back is exactly the same but includes two new configurable buttons, which means one can program them to perform the same function of another button.

ALSO READ: Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The latest design also shows a USB Micro-B charger, suggesting that this new controller could work with the PlayStation 4. (IANS)

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