Friday, July 10, 2020
Home Lead Story New Electric Car by Sony Leaves Car Makers Worried: Report

New Electric Car by Sony Leaves Car Makers Worried: Report

Why car makers should be afraid of Sony's electric car

One of the biggest surprises at this year’s CES 2020 came in the form of a new concept car unveiled by the entertainment and tech giant Sony – a move that must make traditional car makers worried, says a new report.

According to data-driven market research company Cascend, the car was built by Sony’s internal AI and robotics team (who makes their robotic dog, Aibo) with (significant) engineering support from Austria-based automotive contract manufacturer Magna Steyr.

“With increasing sensors, displays, controllers and infotainment, vehicles are becoming more-and-more like electronics products,” said the report.

Sony already makes display and infotainment systems which are becoming much more important parts of the car and controls.

Sony_logo
Called the Sony Vision-S, the concept car is an electric concept sedan. Pixabay

Sony also makes high-res CMOS optical cameras and sensors, solid state lidar, radar and time-of-flight sensors — integrated into an advanced driver assistance system which Sony calls its ‘Safety Cocoon’,” the report added.

Called the Sony Vision-S, the concept car is an electric concept sedan.

It comes equipped with a phenomenal 33 different sensors both outside and inside the car, a widescreen display, 360 degree audio, and always-on connectivity, with some pieces coming from industry players like BlackBerry and Bosch.

Vision S is also powered by a “newly-designed EV platform” — engineered by automotive supplier Magna.

“Sony outsourced much of the “car stuff” from autoparts makers powered by an EV “platform” (supposedly engineered by auto supplier Magna) that Sony expects will be able to power other vehicles (like SUVs),” the report said.

Electric vehicles are a massive disruption in car-makers’ manufacturing processes. Their core technologies around combustion engines, drive trains, suspension and body design (over 100 years of development) aren’t particularly relevant.

Also Read- Tesla Cars Will Soon be Talking to Pedestrians, Hints Elon Musk

“And because of this, new EV companies (which aren’t traditional car makers) are springing up everywhere,” said the report.

China understands they can leapfrog traditional car makers (of which they have basically none) to become a powerhouse in EV and are investing heavily. (IANS)

STAY CONNECTED

18,990FansLike
362FollowersFollow
1,783FollowersFollow

Most Popular

Ageing, Muscle Mass and Your Health

We've all battled with a lid that just won't budge. Maybe we tried banging it on the counter or holding it under hot water,...

Tips to Rejuvenate Your Home This Shravan

The fifth month of the Hindu calendar is called 'the holy month of Shravan', known to be a conduit for conveying natural and tremendous...

Here’s How Yoga Improves Reproductive and Sexual Health

Yoga is an ancient method of relaxation, exercise, and healing that has gained a wide following across the world. It rejuvenates the mind, body,...

Research on Link between Humans and Cats on Silk Road

In some news for cat lovers, new analyses done on an almost-complete cat skeleton found during an excavation along the former Silk Road in...

Application Rate per Job Increases by 48% Amid Covid-19 in India

Rate of applications per job has now increased by 48 per cent in India compared to average applications per job in the pre-Covid period,...

Spotify Signs Deal With Archie Comics to Produce Podcasts

Swedish audio streaming giant Spotify on Friday signed an exclusive deal with Archie Comics to produce podcast adaptations starring the comic book publisher's iconic...

3 in 4 Indians Prefer Watching Movies on OTT Platforms Amid Pandemic

Three in four Indians would prefer to watch a movie on various over-the-top (OTT) platforms in the social distancing times compared to just one...

Poor Indian Children Consistently Face Educational Disadvantages: Researchers

Children from poorer households in India consistently experience educational disadvantages as compared to their wealthier peers, say researchers, adding that the girls are more...

Recent Comments