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Elephant Parade comes to India for the First Time: Statues of 101 life-sized baby elephants transformed into Beautiful works of Art

The parade will travel across the country from November 2017 to March 2018

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Elephant Parade
101 Elephant statues are decorated by artists for the Parade. Wikimedia
  • Elephant family, an NGO, organizes the annual exhibition elephant parade
  • The Elephant Parade is happening in India for the first time
  • The NGO raises awareness for the importance of saving elephant species

August 24, 2017: Statues of 101 life-sized baby elephant that have been transformed into beautiful works of art will be exhibited in Indian cities as part of the 22nd edition of the international “Elephant Parade”, happening in the country for the first time, it was announced here on Wednesday.

“Elephant Parade” is an annual exhibition, that is organized in different cities across the world by NGO Elephant Family to raise awareness for the need for conserving elephants.

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The organizers say that 20 per cent of the net profits from the show are donated to elephant welfare and conservation projects.

The parade will travel across the country from November 2017 to March 2018.

For this, leading Indian artists, fashion designers, design institutes, tribal painters, and celebrities were engaged to turn 101 elephant sculptures into unique masterpieces, creating a striking spectacle of color to celebrate one of India’s most beloved and endangered animals.

The painted elephants will be displayed in herds in prominent cities to be photographed, hugged and kissed by admiring audiences as part of what has become recognized as the world’s biggest public art event.

The parade aims to generate funds to secure 101 elephant corridors across India for the pachyderms, who face the risk of displacement through fragmentation of their habitat and human disturbances.

Thus, after the public displays across Indian cities, the elephants will then be sold at two high profile auctions in Mumbai and London to raise funds.

“We will celebrate the magnificence of the iconic Asian elephant, generating mass awareness of their plight and making everyone smile at the same time,” said Ruth Powys-Ganesh, the CEO of Elephant Family in India.

“With the support of the world’s top creatives, the 101 painted elephants will move us closer to our target to secure a network of 101 elephant corridors – vital strips of habitat that reconnect India’s forests, the number one priority for this species,” she added.

Other Asian cities where the parade has been held include Suzhou, Bangkok, Chiang Mai and Hong Kong. It has also been held in Taiwan. (IANS)

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In India, One in Three Smartphone User Shops Using M-Commerce Platforms: Survey

According to market research firm techARC, the survey was conducted online with 500 users

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M-Commerce
The trend of "casual" m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent. Pixabay

One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative, said a new survey on Wednesday.

According to market research firm techARC, the survey was conducted online with 500 users. The demographics selected was of age group of 18 and above, who owned a smartphone for more than a year.

“While Flipkart and Amazon lead as the most engaged platforms, new entrant Club Factory is growing up fast among Challengers. The other platforms are not able to garner much attention, primarily due to their limited offerings which makes them as niche m-commerce platforms,” Faisal Kawoosa, Founder and Chief Analyst, techARC, said in a statement.

Urban locations are leading in m-Commerce with 34.8 per cent users having shopped over these platforms, but rural is also catching up fast as 30.3 per cent of users in the rural areas have purchased a product using m-commerce.

Amazon
One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative. Pixabay

The trend of “casual” m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent.

Eighty nine per cent of users install the m-commerce apps of their choice through the respective app stores of the smartphones they use. Only 5 per cent discover a platform pre-installed on their Smartphones.

ALSO READ: Facebook Funds India’s Fastest Growing Education Start-Up “Unacademy”

The market is almost evenly spread between shoppers buying regularly once in a month, users purchasing on need basis and buyers triggered by offers and promotions. This is a major shift in the motivation for buying online where offers and discounts are not the only triggers. (IANS)