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One of Indias fast growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message 'All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.
Kapoor who has a great millennial and Gen Z connect introduces 'My SUPERFOODS Kajal' which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. Wikimedia Commons
The brand focuses on creating quality products that are high efficacy made with all-natural and no chemicals in the formulae. his campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge-proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you! The campaign debued on MyGlamm's social channels- YouTube & Instagram on September 16. (IANS/ MBI)
Keywords: India, Direct beauty brands, My Glamm national, girls, kajal, confidence ingredients, Avocado Oil, Shraddha Kapoor
Music composer Amaal Mallik's recent composition for the song 'Tum Aaogey' from the film 'Bell Bottom' has garnered rave reviews. "Tum Aaogey is one of my most special songs and one of my best works that I have done for film music," said Amaal during a candid conversation with IANS.
Amaal represents the new generation of Indian music. In a short span of seven years, he has delivered hits like 'Sooraj Dooba Hain' (Roy), 'Soch Na Sake' (Airlift), 'Kar Gayi Chul' (Kapoor & Sons) among several others. He happens to be one of the youngest composers to compose music for Amitabh Bachchan for the film 'Badla' and also the youngest to have performed with the Melbourne Orchestra.
Internationally, Amaal recently collaborated with pop sensation Dua Lipa for the Indian version of 'Levitating'. "It was an amazing experience for me to collaborate with Dua Lipa. She loved my work. It was the first of its kind collaboration between Indian and international music artistes and fans around the world were delighted with the new rendition of the song. It was an honour for me to do an official Indian remix and giving an Indian touch to one of her biggest tracks, one of the standout songs on the 'Future Nostalgia' album."
Internationally, Amaal recently collaborated with pop sensation Dua Lipa for the Indian version of 'Levitating' | IANS
Talking about his contemporaries, young music composers taking over Bollywood, Amaal expressed his views. "I think every young composer can helm a solo project. I am glad that certain films are having young people do solo music and that's really going to pay for many more future projects." Whereas, Amaal believes that it's also challenging to make one's own space as a young music composer among established ones in the industry.
"It is truly challenging obviously to get projects. Bollywood is completely a different ballgame and a lot of the big films obviously have bigger composers. But I think with new directors telling new stories, I think cinema is changing." "Music also is changing alongside and it's a better time now, as youngsters are getting a lot of opportunities as compared to the time when I debuted it was a little difficult to get into the scheme of films. But, I think today crossovers are happening and a lot of independent artistes have come into the Bollywood and are composing music for films," signed off Amaal. Amaal is busy working on his next independent single and upcoming film 'Radhe Shyam'. (IANS/ MBI)
Keywords: Amaal Mallik, Dua Lipa, Solo, Singer, Rashe Shyam, Levitating, Music, Young, Bollywood
The queen of Hindi cinema, Madhuri Dixit, has said that digital platforms have opened up the world for her personally and also for Marathi-language content. In a conversation with filmmaker and Planet Marathi CMD, Akshay Bardapurkar, at the launch of the OTT platform, Madhuri said: "Where offline content reaches a couple of hundred people in a single action, digital platforms open up the world for you. I believe Planet Marathi OTT is the instrument that can make the Marathi language global."
A Vistas Media Capital Company, Planet Marathi OTT unveiled the first-ever exclusively Marathi OTT platform on August 31. Madhuri tapped a button and the platform came to life, making 1,000-plus hours of binge-worthy content accessible worldwide. At the launch event, Madhuri said she was proud of the achievements of Marathi cinema and appreciated Bardapurkar's vision to create an OTT platform for Marathi content. Sharing her personal experience, the actress said her 'Dance With Madhuri' platform and her personal body of work had all undergone a transformation after the digital wave.
Madhuri Dixit: Planet Marathi OTT will make Marathi-language content global. | IANS
During the conversation, Bardapurkar revealed that all his work, including Planet Marathi OTT, has been a product of adversities. He said: "Whenever life throws a challenge at me, I give my best to find a solution to those challenges and find opportunities in them. Solving a problem for myself has often led me to creating scalable solutions for the masses." Bardapurkar started with creating impactful Marathi films that were on a par with the best of global cinema. He then moved on to create a mindset shift in filmmaking. And this journey led him to starting Planet Marathi OTT. "It will always strive to bring promising content and meaningful entertainment to every segment of the Marathi audience," Bardapurkar said. "With the launch of this app, our offerings will now reach across the world to every user who loves watching Marathi content. The entertainment experience is also going to be exciting."
A number of Marathi stalwarts attended the inaugural event. They included Amruta Khanvilkar, Sonalee Kulkarni, Prasad Oak, Siddharth Jadhav, Sanjay Jadhav, Tejaswwini Pandit, Prajakta Mali, Sayali Sanjeev, Gayatri Datar, Sachit Patil, Bhargavi Chirmuley, Surabhi Hande, Nikhil Chavan, Bhagyashree Milind, Sonali Khare, Deepti Devi, Sushant Shelar, Abhijeet Panse and Resham Shrivardhankar. Coinciding with its launch, the Planet Marathi OTT App unveiled five exciting original shows. The shows are: 'Sopa Nasata Kaahi', a romantic comedy;'Hing Pustak Talwar', a light comedy about a group of friends; 'Bap Beep Bap', an emotional family drama about father-son relationship; 'Jobless', a crime thriller about a man accused of fraud struggling to prove his innocence; and the fantasy thriller, 'Parees', whose story revolves around superstitions and supernatural elements.
The Planet Marathi OTT App line-up includes films, web shows, plays, music, karaoke, and so much more. The IOS and Android versions of the app will be available across the world. The best feature of it is that the content is refreshingly original, entertaining and curated in a manner that the audience instantly likes it. To top it all, Planet Marathi has bundled all of these offerings in a subscription package costing just a rupee a day. (IANS/ MBI)
Keywords: Madhuri Dixit, Marathi, OTT, Planet Marathi, films, web shows, plays, music, karaoke
Indian television and film actor Sharad Kelkar says that struggles make an actor value their success more, this was the case with him too. Kelkar has come a long way in not just his actingcareer, but as a voice-over artist too, something he achieved after overcoming the challenge of stammering, he says. Kelkar, who became a household name with the TV soap 'Saat Phere', speaks to IANSlife in an exclusive chat:
On his journey in the film industry:
I'd complete ten years in the film industry, although I started my film career in 2004 when I did a Marathi film. But shifting from this to that, happened in 2012 with 'Goliyon Ki Raasleela Ram-Leela'. It's been a great journey, I've made good friends. The audience has accepted me as an actor. It's a great achievement. Any actor strives to be accepted and appreciated for your value. Credit goes to viewers who like my work, and to luck also. I do believe in luck.
On initial struggles:
Everyone has faced struggles. My initial dayswere full of struggles, not getting work, 'paise nahi hai' (there's no money), staying with more than 12-13 people in a house. All that has been done, but anyone values their success more when they have struggled for it. For me, I think the struggle was very important. The other challenge was stammering, and somehow I managed to work on that. I'm still trying to do my best and learn without limitations. My career as a voice over artist is a tricky one, as I am unable to give it the concentration it deserves; I'm more focused on my acting career. If one is travelling in a plane with a mask on, and you call up your friends, people recognise you with your voice. It's a great feeling when your voice doesn't need a face. I'm not doing too many voice-overs but I'd love to.
Sharad said, "There's no point in planning the future. Better to live in the present and enjoy what you are doing, and analyse yourself, work on your mistakes, and move forward."
On the recent film 'Bhuj: The Pride of India':
I'm pretty overwhelmed with the response people are giving it. I've been trying for so many years to portray different kinds of roles, and now people are recognising me. It's a wonderful feeling.
'Bhuj' was a great experience because being part of such big war film is fantastic. When the film was announced, I think Rana Daggubati was to essay the role, but perhaps he wasn't keeping well. So my name was suggested. It's my first patriotic war film, and I thoroughly enjoyed it.
On future plans:
I live in present, so there's no future plan. Whatever you plan, somehow it goes for a toss. In early 2020, I was supposed to do a few films, which were to release in late 2020. Who would have thought? There's no point in planning the future. Better to live in the present and enjoy what you are doing, and analyse yourself, work on your mistakes, and move forward.
(Article originally published on IANSlife) (IANS/ MBI)
Keywords: Sharad Kelkar, bollywood, India, daily soap, Bhuj