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Entrepreneurship In India: An Easy Path Or A Bumpy Ride?

Is entrepreneurship difficult in India?

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Entrepreneurs of india
Entrepreneurs in India and their success stories have encouraged several new entrepreneurs. Pixabay

By Shachindra Nath

It has been said that Lakshmi and Saraswati were always competing for supremacy against each other. Wherever Saraswati went, Lakshmi used to follow. It is believed that if one prays for Saraswati, Lakshmi will follow. If Saraswati departs, Lakshmi will depart with her, leaving behind her elder sister Lakshmi who will bring misfortune. Symbolically, prosperity or money follow when we hone our skills.

The deep-rooted problem with entrepreneurship is the evil of our society where the size of wealth is the determinant of stature and prominence. Questions like how many billion dollars is your market capitalisation? How much can you spend on marriages? How easily can you walk into a powerful person’s office so on and so forth are what drives an entrepreneur’s ambition of trying to build wealth too quickly and diversify into many unrelated activities. This further leads to entrepreneurs taking high debt, believing that the success of each of their ventures is given, and once they start failing, they get entangled in methods which are neither sustainable nor ethical. One of the common examples being the combination of business interests with politics and power.

While it is true that the journey of a new entrepreneur in India is not easy, entrepreneurs who start with inherited capital also face a similar challenge of multiplying their wealth, with only the scale of the problem being different. The common theme being, entrepreneurs — new or generational — are focused on the size of their wealth rather than the real work.

entrepreneurship in india
Entrepreneurs in India have to face a number of issues which slows down their profits. Pixabay

We have multiple success stories of great entrepreneurial journeys in India — in most of those successes, you would find that there is a single-minded focus to build one institution and not to diversify. Infosys is a prime example — during the long journey of Infosys, the founders after their initial success did not think of multiplying their wealth to start multiple other businesses, which if they wanted, they could have done.

Having worked long number of years as a professional executive, seeing entrepreneurs closely, and now turning to an entrepreneur myself, my learning has been that if your mission is only entering into venture to increase your wealth and feature in the Forbes ranking of rich people, you are bound to falter at some point of time. The mission of an entrepreneur should be to build enterprises which people respect, however, by no means I am saying that one should not try achieving scale, but don’t try doing this for too many things.

Also Read: One Up Library Brings Children Closer To Books

God has given us only one life — if you achieve one vision which can create an impact, that should be good enough and there should not be the need to chase too many things at the same time.

While the demise of V.G. Siddhartha is one of the saddest events for Indian entrepreneurs, it is also a warning signal for the established, upcoming and young entrepreneurs — choose a life mission and achieve that — wealth is an outcome of good work and not the other way around. (IANS)

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Apple Updates its Video Creation App With Animoji and Memoji Support

Clips 2.1 is available as a free update on the App Store and is compatible with iPhone 6s and iPhone SE or later, iPad Air 2 or later and iPod touch (7th generation)

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Apple
The Clips app by Appe is a video editing app that lets users combine video clips, images, and photos with voice-based titles, stickers, music and more to create unique videos that can be shared on social media platforms. Pixabay

Free video creation app of Apple named “Clips” has been updated for the iPhone and the iPad with new Animoji and Memoji support.

This update includes animated stickers and emoji that can “follow the movements of a user’s face” in videos captured with device front-facing cameras.

“Users can now easily share personal video messages, slideshows, school projects and mini movies with more personality than ever. Animated stickers and emoji can now follow the movements of a user’s face for fun selfie videos using the front-facing camera on iPhone and iPad,” the company said in a statement on Thursday.

The new update also introduces new stickers featuring Mickey and Minnie Mouse, along with a new winter-themed poster. Using Animoji and Memoji in Clips requires a device with a TrueDepth camera.

Apple
Free video creation app of Apple named “Clips” has been updated for the iPhone and the iPad with new Animoji and Memoji support. Pixabay

The Clips app is a video editing app that lets users combine video clips, images, and photos with voice-based titles, stickers, music and more to create unique videos that can be shared on social media platforms.

Clips 2.1 is available as a free update on the App Store and is compatible with iPhone 6s and iPhone SE or later, iPad Air 2 or later and iPod touch (7th generation), running iOS 13 or later and iPadOS 13 or later.

ALSO READ: YouTube India to Focus on Regional Languages For Driving Creator Growth

New Animoji and Memoji features, along with the Selfie Scenes feature, require iPhone or iPad Pro with TrueDepth camera. (IANS)