Microsoft-owned professional networking platform LinkedIn is set to launch a ‘Made in India’ feature called ‘Events’ that will allow members to create and attend events directly on both the app as well the web.
LinkedIn Events will be available on October 17 globally, starting first with English-speaking markets. It will roll out to non-English markets later.
The USP of the product is the ability to enable safe online conversations and offline events.
With the new feature, members would be able to meet and talk to a like-minded group of members with ease by having control of the attendee list, Ajay Datta, Head of Product, LinkedIn India told IANS.
“LinkedIn Events is the first product built out of the Bengaluru R&D Centre for a global audience. The Bengaluru R&D Centre has also conceptualised and built LinkedIn ‘Lite’ Android app in 2017, which has now scaled to 70-plus emerging markets across the world and supports 21 plus languages,” Datta informed.
The catalyst for LinkedIn ‘Lite’ was a field research trip in Nashik where broadband challenges prevented page loading. To address this, LinkedIn Lite was developed for mobile web and rolled out in India first with significant impact.
With over 54 million users, India is LinkedIn’s fastest-growing and largest market outside the US.
The ‘Events’ feature will help attendees meet, talk to one another, see updates in the event feed and who else is attending, and connect with them.
“LinkedIn has empowered every member with tools to report and block a suspicious or spam event or conversation. We are deploying proactive and reactive measures to ensure the conversations on ‘Events’ are safe and trustworthy,” said Datta.
Apart from ‘Events’, the team is developing and testing other avenues to connect members using QR codes, business cards, and proximity-based beacons. (IANS)
India organizes several events every year and these events are followed by some trends to hype up the event industry, these trends are bang on and help in making the event successful. These trends keep on changing from time to time, but there are some trends which are evergreen and some are just for the time being.
Indian markets are growing rapidly with the new industries and brands coming up, and these industries and brands conduct different events to gain interactive experience and popularity. The events in India are categorised into:
Entertainment Events- award ceremony, promotions, music or video release, gaming, etc.
Corporate Events- seminars, conferences, training programs, etc.
Social Events- birthday parties, weddings, get together, etc.
Educational Events- TEDx, community service, etc.
Let’s discuss about some of the events taking place in India.
IPL- Indian Premier League
IPL tops the list of commercial events in India and is the biggest and most popular cricket league. Board of Cricket Control in India (BCCI) was the founder of IPL. The first event of IPL was organized in 2008 and since then it has grown leaps and bounds in popularity among the masses. IPL follows the Twenty20 cricket pattern and is played in the month of March or April and May.
This is a franchisee based cricket league with eight teams which represent eight different cities in India. International cricket players also participate in this event. IPL became the first sporting event to be broadcasted live on YOUTUBE, in 2010. IPL has completed twelve seasons of the event and Mumbai Indians are the current title holders who the tournament in 2019.
SUNBURN which is owned by Percept Ltd. started from Vagator beach, Goa in 2007, is now Asia’s largest music festival. It is a commercial Live EDM (Electronic Dance Music) festival in India, with a huge fan following, organized in Goa and Pune. Sunburn also organizes many concerts in IIMs, IITs, IISERs and many other colleges which helps the EDM craze grow among the teenagers and portrays an evolving modern change throughout Indian colleges. More than 100 international artists and DJs participate and play live in the main Sunburn event which takes place by the end of December. Sunburn gets an enthusiastic participation for this pandemonium of fun, food, music and frolic.
IGX- INDIAN GAMING EXPO
IGX is one of the largest gaming festival of India featuring IGX battles, cosplay, performances (like live gaming, music, stand-up comedy, etc.), workshops, panels, product launches, first look of games to be launched, experience of VR multiplayer, racing simulation and board games and exclusively the block buster games and latest hardware. It has been more than 3years now since the event is being organised and its visitors count is nearing the 100,000 mark. The distinct features of the event which make it sought after are its gaming cosplay and interaction of gamers, prospective and aspiring students with the representatives of universities and colleges in the field of computer games. The games offered in events like IGX are only for entertainment with no real money involved as gambling is restricted in India except for lotteries and horse racing. But you can enjoy the gaming experience at the brick and mortar casinos in Goa, Sikkim and Daman.
Even though Indian casinos cannot promote online casino games, and the situation with online betting in India is not 100% clear. Officially, betting and gambling are illegal in India. However, no laws specifically make online betting illegal, and there are numerous offshore betting platforms that accept bets from Indian citizens.
Above we have discussed just a few events happening in India of different genres. There are many other commercial events, sports events, non-commercial events like ISL, Pro Kabaddi League, Pro Wrestling League, NH7 Weekender, India Bike Week, ESL, Dream Hack, Phoenix Gaming Expo(PGX), etc happening on a large scale all-round the year. All these events are done on a big scale to build an image, for a better interaction with interested prospects and to gain popularity.