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Evolution of Menswear: Men Are Showing Greater Interest in Their Appearance

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Menswear. Pixabay
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Sep 02, 2017: Men are showing greater interest in their appearance and retailers have also shifted their attention towards menswear, says Sanjay Ghura who has come up with a new menswear label in the capital.

“One can find a huge gap between the trends and growth of menswear due to increasing competition in the retail apparel market. The gaps are due to a different lifestyle and the shifts that are taking place on a regular basis. But thanks to the accessibility of fast fashion rates who are driving men’s interest in the adoption of such trends,” Ghura of brand TZAR told IANS.

“Men are showing greater interest in their appearance and retailers have also shifted their attention towards menswear. Wider cultural and lifestyle trends surrounding heightened male interest in fashion and personal style have led to an increased willingness amongst men to spend on their appearance. Within the fashion market, there has been a gradual growth in interest in male fashion,

“I personally think it is a super exciting time. Guys are really well bred, well-versed, have an interest in fashion. I think there are a lot of great influences right now,” he added.

Ghura launched his brand TZAR on Friday night. The USP of the brand is to express yourselves the best to the world at the work place and let everyone know what mood you’re in, whether happy, trendy or confident.

Talking about the evolution of menswear, he said that “the last five years or so have been some of the most revolutionary for men’s fashion.”

Also Read: Seven Myths Women Attach to Men’s Beauty 

“Since the late 2000s, global conversations revolving around men’s’interest in clothing have mounted in popularity, leading industry professionals to address a fledgling but highly influential market that had been long overshadowed or straight up ignored in previous years,” he said.

“The ‘don’t care’ attitude men have to fashion is becoming a thing of the past. Menswear has come a long way and we still continue to explore the foundations of personal style for menswear. And there has been a huge shift in menswear.

“Formals have been adopted by mainstream designers and subverted by subcultures. Clothing has become more form-fitting and casual nowadays. Looking at this scenario, our’s is a formal approach,” he added. (IANS)

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Overwhelmed by ‘Baaghi 2’ response: Tiger Shroff

Tiger has been announced brand ambassador of Forca by Lifestyle

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Tiger Shroff has been trained in hardcore martial arts. Wikimedia Commons
Tiger Shroff has been trained in hardcore martial arts. Wikimedia Commons

Tiger Shroff’s latest release “Baaghi 2” has crossed the Rs 150 crore mark at the box office, and the actor is overwhelmed by the response. He says it was an exciting project.

“I am positively overwhelmed by the response the movie has received from all the fans. The success seen by ‘Baaghi 2’ would not have been possible without them. To be a part of a production that has become the fastest Rs 100 crore grosser of 2018 is very exciting and I am grateful to be a part of it,” Tiger said in a statement.

As per some media reports, action thriller ‘Baaghi’ sequel, ‘Baaghi 2’ is in making and people can expect it to be released in 2018 itself. Wikimedia Commons
‘Baaghi 2’ received amazing response from audience. Wikimedia Commons

He said there are lots of interesting things in the pipeline that he is eagerly waiting to share with his fans.

“With respect to ‘Student of the Year 2’, I am looking forward to see how everyone receives it,” he said.

Tiger has been announced brand ambassador of Forca by Lifestyle.

So what is his take on the modern man’s fashion?

Also Read: 8 Things You Didn’t Know About Tiger Shroff

“I think there are a lot of options for men in terms of dressing for various occasions. One of the trends is definitely comfort fashion. I personally feel that the clothes in fashion right now are the ones that offer a lot of movement which works best for me as I am always on the move — whether it is me going for my workout or performing a lot of stunts on a daily basis,” he said. IANS